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  Introduction to Media and Information Literacy(PPT 1)Communication  the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.  Exchange of information and the expression of feeling that can result in understanding. TWO BASIC TYPES OF COMMUNICATIONS: Non Verbal:  Signs  Symbols  Colors  Gestures  Body language  Facial expressions Verbal  Oral  Written PROCESS OF COMMUNICATIONCommunication Models: Denis McQuial (2005) 1.Transmission models2.Ritual or expressive model3.Publicity model4.Reception model 1.Transmission Model Lasswell’s Communication Model (1948)  Who says what to whom, through what medium,and with what effect? Shannon-Weaver’s Communication Model(1948)   Anything that interferes with the message. Westley and Maclean’s Model of Communication (1957)2.Ritual or Expressive Model  Communication happens due to the need to share understanding and emotions.  Symbolisms and euphemisms  (to indirectly refer to certain things)  Meaning is suggested more than explicitly stated. 3. Publicity Model  Communication involves audiences as “spectators rather than participants or information receivers (McQuial, 2005).”  Ex: Television commercials convincing the audience to buy the products they advertise. 4.Reception Model  Communication is an open processMessages sent and received are open to various interpretations based on context and culture of receiver. Osgood- Schramm Model of Communication (1954)  Berlo’s SMCR Model of Communication (1960) “ My belief is that communication is the best way tocreate strong relationships.” - Jada Pinkett Smith “Whatever words we utter should be chosen with carefor people will hear them and be influenced by them for good or ill.” Media and Information   Media - Communication toolsMain ways that a large numbers of peoplereceive information and entertainment.   Television, radio, newspapers,Internet   Something we use when we want tocommunicate with people indirectly, rather thanin person or face-to-face  Information - data, knowledge derived fromstudy, experience, or instruction, signals or symbols.Knowledge of specific events or situations.“The speed of communication is wondrous to behold. It is also true that speed can multiply thedistribution of information that we know to beuntrue.”- Edward R. Murrow Media, Information, and Technology LiteracyMedia Literacy Media literacy is an informed, critical understanding of the mass media.You understanding of the media, how it works, the wayit’s presented and your understanding. Information Literacy Ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively usethat information for the issue or problem at hand . Your understanding/comprehension of the information presented to you, in any format (reading, television,audio, etc.) Technology Literacy Ability to use new media such as the Internet to accessand communicate information effectively. Your understanding of technology, how well you use itand can apply it to your everyday life or job, etc. Technology (Digital) Literacy ã Ability to use digital technology,communication tools or networks to locate,evaluate, use, and create information. ã Ability to understand and use information inmultiple formats ã Person’s ability to perform tasks effectively in adigital environment.  ã Includes ability to read and interpret media, toreproduce data and images through digitalmanipulation, and to evaluate and apply newknowledge gained from digital environments. Introduction to Media and InformationLiteracy (PPT 2)Preference  The selecting of someone or something over another or others. Habit   A recurrent, often unconscious pattern of    behavior that is acquired through frequent repetition. Lifestyle  A way of life or living of a person or group. Media and information literate individual(Characteristics)  Clarify your goals and motivations for seeking information.  Acquiring more skills in discerning, appreciating, and filtering information.  A media and information literate individual  behaves properly on the internet.  Netiquette  is a combination of ’net’  (from internet) and ’etiquette’.  It means respecting other users’ views and displaying common courtesy when posting your views to online discussion groups.  A media and information literate individual is a critical thinker.  Critical thinking is the ability to think clearly and rationally about what to do or what to  believe. It includes the ability to engage in reflective and independent thinking.  A media and information literate individual knows how to protect himself/herself and others on the internet.REMEMBER: ■ Display the ability to evaluate the kind of information you access and share – “Critical thinking” Media and Information Literacy (PPT 3)Media Literacy  Ability to decode, analyze, evaluate and producecommunication in a variety of forms.  Provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet.To understand that media literacy is not about protecting kids from unwanted messages. Therefore, media literacy is… ã About helping students    become competent, critical and literate in all media forms so that they control the interpretation of what they see or hear rather than letting the interpretation control them. ã To become media literate is not to memorize facts or statistics about the media, but rather to learn to raise the right question. ã Len Masterman , the acclaimed author of teaching the Media, calls it   critical autonomy or the ability to think for oneself. Without this fundamental ability… An individual cannot have full dignity as a human  person or exercise citizenship in a democratic society where to be a citizen is to both understand and contributeto the debates of the time. Fundamental elements of media literacy (Art Silverblatt, 1995)  ã An awareness of the impact of media on the individual and society. ã An understanding of the process of mass communication. ã Strategies for analyzing and discussing media messages. ã An understanding of media content as a text that provides insight into our culture and our lives. ã The ability to enjoy, understand, and appreciate media content. ã An understanding of the ethical and moral obligations of media practitioners. ã Development of appropriate and effective  production skills. ã A critical thinking skill enabling the audience members develop independent  judgments about media content Critical thinking ã Critical thinking is thinking about your thinking  while you're thinking in order to make your thinking better (Paul, 1992). ã The ability to recognize fallacies of thinkingis one of the fundamentals of critical thinking. Fallacy of thinking GUIDE: 1.Ignore the real argument.2.Create a pretend argument3.Defeat the pretend argument4.Claim victory over the real argument
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