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NISO Apr 29 Virtual Conference: Brace for Impact: Using Assessment Evidence to Communicate the Value of Your Library SERs Amanda B. Albert, Distance Learning Librarian, Horace W. Sturgis Library, Kennesaw State University

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NISO Virtual Conference: Expanding the Assessment Toolbox: Blending the Old and New Assessment Practices Brace for Impact: Using Assessment Evidence to Communicate the Value of Your Library SERs Amanda B. Albert, Distance Learning Librarian, Horace W. Sturgis Library, Kennesaw State University
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  • 1. NISO Virtual Conference 2015 Brace For Impact: Using Assessment Evidence to Communicate the Value of Your Library SERs Image: Amanda B. Albert | NISO Virtual Conference | April 2015
  • 2. NISO Virtual Conference 2015 The Big Bang Albert, A. B. (2014). Communicating library value: The missing piece of the assessment puzzle. The Journal of Academic Librarianship, 40, 634-637. http://dx.doi.org/10.1016/j.acalib.2014.10.001
  • 3. NISO Virtual Conference 2015 Library Value Impact Map
  • 4. NISO Virtual Conference 2015 What Do We Say When We Say Communicate?
  • 5. NISO Virtual Conference 2015 The Value of Communicating Value Communication Commitment to Assessment + Transparency Increase Visibility Visionary Leadership Build Brand Love
  • 6. NISO Virtual Conference 2015 The Old: Reporting Assessment Results
  • 7. NISO Virtual Conference 2015 The New: Communicating Library Value
  • 8. NISO Virtual Conference 2015 Tools and Strategies
  • 9. NISO Virtual Conference 2015 Demographic variables Lifestyle Values Attitudes Specific Needs – What we think Specific Needs – What we know Distance Faculty: Online- Only; usually adjunct Fast-paced; “online”; maybe on or off campus; working from home Efficiency; speed; convenience; privacy; ease of access; personalization Online learning is just as good as F2F; may know about library instruction, but don’t know how to incorporate that online Efficient online access to journals; assistance in Brightspace; research help; library orientation for class ??? Distance Faculty: Hybrid courses (F2F with online component); possibly adjunct May have office on campus; teaching on campus or from home Convenience; speed; May know about library resources, incorporate instruction into F2F, but don’t know how to do that online Access to library resources both online & F2F; library orientation for class;, ILI ??? Target Your Stakeholders
  • 10. NISO Virtual Conference 2015 All the Evidence! Impact Quantitative Anecdotal Qualitative
  • 11. NISO Virtual Conference 2015 Value Messaging Based on our experience in (doing what, generally) we have the ability to (contribute what, specifically) resulting in (type of business improvement) for (customers). Based on our experience in creating Research Guides we have the ability to provide customized research assistance resulting in easily accessible research support for distance students.
  • 12. NISO Virtual Conference 2015 Timing Messages
  • 13. NISO Virtual Conference 2015 CUPSS Confidence Unique Self-Interest Personalized Simple
  • 14. NISO Virtual Conference 2015 4 Ts of Communication Target Timing Transparency Trust
  • 15. NISO Virtual Conference 2015 From Marketing to Conversations Assessment Analysis and Results Communication of Library Impact Stakeholder Feedback Cycle of Active Engagement
  • 16. NISO Virtual Conference 2015 Building Brand Love From this … To this!
  • 17. NISO Virtual Conference 2015 Mixing the Old with the New
  • 18. NISO Virtual Conference 2015 Brace For Impact: Using Assessment Evidence to Communicate the Value of Your Library SERs Image: Amanda B. Albert | aalbert5@kennesaw.edu
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