Non Designers

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  Essential Graphics/Design Concepts for Non-Designers presented by Ana Henke Graphic Designer and Publications Supervisor University Communications and Marketing Services New Mexico State University    Discussion topics ã What is resolution? ã Understanding graphic/image formats (TIFF, JPG, EPS, etc.) ã What are good and bad image sources? ã What are CMYK and RGB? ã What is the difference between linked vs. embedded images/graphics? ã What are bleeds? ã When should you start thinking about binding your document? ã Tips to organize your electronic files ã Why are PDFs so important for printing? ã Basic design principles: legibility, alignment, repetition, and contrast ã Copyright and fair use ã Additional resources ã ã    Resolution ã The amount of information or pixels contained in an image. ã Resolution is measured in DPI ( dots per inch)  or PPI ( pixels per inch) . These are literally the number of dots or pixels that can be placed side by side in a line one inch long. The more dots or  pixels, the better the clarity – the higher the resolution – of the image. ã ã  Dots Per Inch (DPI) The image on the right shows you the actual DOTS that are used to print a photograph on a printing press. ã ã
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