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O Design da Informação na criação de um modelo para o Museu Afro Brasil.pdf

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65 O DESIGN DA INFORMAÇÃO NA CRIAÇÃO DE UM MODELO PARA O MUSEU AFRO BRASIL: UM ESTUDO COMPARATIVO Information Design to create a model for Museu Afro Brasil: a comparative study Maria José Vicentini Jorente, Natalia Nakano, Lucinéia da Silva Batista, Nandia Letícia Freitas Rodrigues (1) (1) UNESP – Universidade Estadual Paulista “Júlio de Mesquita Filho”, mjjorente@yahoo.com.br, natin
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  65 O  DESIGN   DA INFORMAÇÃO NA CRIAÇÃO DEUM MODELO PARA O MUSEU AFRO BRASIL:UM ESTUDO COMPARATIVO  Information Design to create a model for Museu Afro Brasil: a comparative study Maria José Vicentini Jorente, Natalia Nakano, Lucinéia da Silva Batista, Nandia Letícia Freitas Rodrigues (1) (1) UNESP – Universi!e Es !#!$ P!#$is ! %&'$i e Mes#i ! Fi$*+, -..ren e/0!*2-3r , n! in!4!n/5-!i$62-,   $#2inei!3! /5-!i$2-, n!ni!rri5#es/5-!i$2-, Resuo O #s e Web 2$!3r! iv! e- !-3ien es i5i !is e 2-#ni62!78 e isse-in!78 ! in9r-!78 r ins i #i7;es -#se6$<5i2!s ssi3i$i !, e 9r-! ie!$,  !2ess e ! in er!78 2-in ern!# !s En re !n , er2e3e6se #e, n Br!si$, s Websites  e -#se#s !9r, e- s#! 5r!ne -!iri!, # i$i=!-, !in!,e #- -e$ in9r-!2in!$ n! !-3i>n2i! vir #!$ 2!r!2 eri6=! 2- Web  1? B#s2!-s, nes e sen i, s3 ! @5ie !Ci>n2i! ! In9r-!78 (CI), 2-!r!r e !n!$is!r re2#rss   Design  ! In9r-!78 (DI) e e C#r!ri! Di5i !$   Website  M#se# A9r Br!si$ (MAB) e  !anadian Museum of istory  n!s 2nver5>n2i!s e $in5#!5ens e- s#!s in er9!2es ein er!78 A -e $5i! se 2!r!2 eri=! 2- e<ri2! e e$6r! <ri!, 2- 9#n!-en !78 e<ri2! s3re   Design  ! In9r6-!78 e 9#n2in!$i!es ! Web ? A !n$ise 2-!r! iv!2- !anadian Museum of istory  9ere2e s#3sis !r! !veri9i2!78 ! in er! ivi!e e e ser -e$!r !e #ords : In9r-!78 e Te2n$5i! Web  2$!3r! iv!  De sign  ! In9r-!78 C#r!ri! Di5i !$  Museus  $%stract T*e #se 9 2$$!3r! ive e3 in i5i !$ envirn-en s 9r in9r-! in 2--#ni2! in !n isse-in! in 30 -#se#-ins i # ins !$$Gs ie!$ !22ess !n in er!2 in Gi * ne i6=ens HGever, i is n e *! , in Br!=i$, A9ri2!n -#se#-Ge3si es !re s i$$ -!4in5 #se 9 !n in9r-! in -e$ 2*!r6!2 eri=e !s e3 1? In *is 2n e , *is s #0 !i-s 2-!re !n !n!$0=e *e In9r-! in Desi5n (ID) !n i5i6 !$ 2#r! rs*i 2!!3i$i ies 9 M#se# A9r Br!=i$ (MAB)!n *e C!n!i!n M#se#- 9 His r0 in *eir $!n5#!5e2nver5en2es in *eir in er!2 in in er9!2es T*e -e *$650 is 2*!r!2 eri=e !s *ere i2!$ !n e$r! r0, Gi * ! *ere i2!$ 9r!-eGr4 9 In9r-! in Desi5n !n e3 ?A 2-!r! ive !n!$0sis Gi * C!n!i!n M#se#- 9 His r0 rvies s#3siies  veri90 in er!2 ivi 0 !n 2!n 3e #se !s! -e$ 9r  *er in er!2 ive envirn-en s !e #ords : In9r-! in !n Te2*n$50 C$$!3r! ivee3 In9r-! in Desi5n Di5i !$ C#r! rs*i M#se6#-s 1 &ntrodu'o  N nv !r!i5-! ! 2i3er2#$ #r!,  #s e Websites # !-3ien es i5i !is e 2-#ni2!78 e isse-in!78! in9r-!78 r ins i #i7;es -#se$<5i2!s ssi3i$i6 !, e 9r-! ie!$,  !2ess e ! in er!78 2- s in er6n!# !s #e rr2in! visi3i$i!e s ins i #i7;es n! Web  e re!$i=! ! -ei!78 ! in9r-!78, en re # r!s,!s -e-<ri!s e !s 2#$ #r!s e ne5rs e !9res2en6en es, reserv!!s e- !$5#ns -#se#s 3r!si$eirs En re !n , n !6se #e, n Br!si$, s Websites  e -#6se#s e- 5er!$ e, e- ese2i!$ e -#se#s !9r, # i$i=!-6se, !in!, e #- -e$ in9r-!2in!$ n! !-3i>n2i!vir #!$ 2!r!2 eri=! 2- Web  1? Is  i-$i2! e-!-3ien es vir #!is es  i2s, 2n9i5#r!s -!is 2-2! $5s e 5#i!s, #e n8 9ere2e- in er! ivi!e 26$!3r! iv! ! in ern!# ! A r3$e- i2!  resen e es #, r !n , 2ns r<i6se ! !r ir ! in!5!78 s3re #!$ seri! #- -e$ ne62essri !r! #e s Websites  ess!s ins i #i7;es -#se6$<5i2!s ! #!sse- 2- e9i2i>n2i! e e9i22i! n! re!$i=!678  se# !e$ in9r-!2in!$ en r  !-3ien e Web , 2- !2ess !n  !r! 2-# !res es !2inris# 9is #!n  !r! !!r! s -<veisB#s2!6se, nes e sen i, s3 ! @5ie ! Ci>n2i! ! In69r-!78 (CI) e is2i$in!s 2rre$! !s, 2-!r!r e !n!6$is!r re2#rss   Design  ! In9r-!78 (DI)  Website   M#se# A9r Br!si$ (MAB) e  !anadian Mu seum of istory  e- s#!s in er9!2es e in er!78 Assi-,s 3.e ivs ese29i2s  resen e es # s8: 1)e$en2!r !se2 s   Design  ! In9r-!78 (DI) e 9#n2i6n!$i!es re$!2in!!s  Web  ? !r! Websites  )!n!$is!r, r -ei e rin2is ! CI, 2nver5>n2i!se $in5#!5ens n! in er9!2e vir #!$  M#se# A9r Br!6si$, 2- !r!i5- i2 e se#s !res – 2#.!s 9#n2in!6$i!es ien i9i2!-s 2- ! Web  1?, – 2-!r!n6! &ren e, M!ri! &s@ Vi2en ini N!4!n, N! !$i! B! is !, L#2inei! ! Si$v! Rri5#es, N!ni! Le i2i! Frei !s # design da informa$%o na cria$%o deum modelo para o museu afro brasil   JJ Br!=i$i!n &#rn!$ 9 In9r-! in S #ies: Rese!r2* Trens 1?:1 (?1K) K6 ISSN 1161KQ?  66 2- ! in er9!2e i5i !$  !anadian Museum of istory , #- -#se# #e, e-3r! e 2!r!2 ers i2!s Web  1?,2nver5e 2!r!2 ers i2!s Web  ? ) veri9i2!r, nesses!-3ien es i5i !is ! Web , !s ini2i! iv!s e in erer!6 3i$i!e 2- -ii!s, r ee-$  &'itter   !r! r2!e in9r-!78 2- ! 2-#ni!e e in ern!# !sA -e $5i! es e !r i5 2!r!2 eri=!6se 2- e<ri2!e e$r! <ri! – 2- 9#n!-en !78 e<ri2! s3re   Design  ! In9r-!78, 9#n2in!$i!es ! Web  ?, in6 er!78, 2nver5>n2i!s e $in5#!5e-, in erer!3i$i!6e e, rin2i!$-en e, 2nver5>n2i!s e $! !9r-!s in6 er! iv!s e -#se#s 2- rees s2i!is C-!r!-s  Website   !anadian Museum of istory  e  Website  MAB !r! ien i9i2!78 e re2#rss  DI e- in er69!2es i5i !is e !-3s A !n$ise 2-!r! iv! en re!-3!s !s in er9!2es 9ere2e s#3sis !r! ! veri9i2!78se es es !-3ien es esen*!-6se e 9r-! in er! iv!, !s6si- 2-, s#3sis !r! ! rsi78 e #- -e$-!is 2$!3r! iv e i!$<5i2 e- re$!78 ! in ern!# ! Nes e r!3!$*, $i-i !-6ns ! !resen !r s#5es ;es e#- -e$ in er! iv !r! -#se#s e i$5i! !9rEs ! #r5>n2i! se 9!= evi ! es2n*e2i-en , r  !r e s 2i!8s, s3re !s 2ir2#ns !n2i!s *is <ri2!s es2i2#$ #r!is #e 5ir!- e- rn ! ien i!e 3r!si6$eir!, s3re # n #e !n5e  r!.e <ri! e !s 2n ri3#i67;es, !n  2#$ #r!is #!n  re$i5is!s e !r s i2!s,ri#n!s s vs !9ri2!ns #e r!3!$*!r!- !r#!6-en e, n! 2ni78 e es2r!vs, e- err!s 3r!si$eir!sn e2rrer  er 2$ni!$A i-r n2i! es e es # .#s i9i2!6se, r !n , e$!ne2essi!e e res5! e ! -e-<ri! e ! 2#$ #r! e ne65rs e e !9res2enen es n Br!si$, 3e- 2- ! e reserv!78, s!$v!5#!r!, isni3i$i=!78 e isse-i6n!78 ! in9r-!78 !r! ! 2ns r#78 e #-! ien i6!e s2i!$ S-!6se ! iss  9!  e #e !is ini2i! i6v!s er8 2n ri3#ir !r!  2n*e2i-en  ! r!.e <6ri! *is <ri2!  !s e s iniv#s #e  2-;e:#-! 2-reens8 e #-! ressi5ni9i2!78 2n n#! !His <ri!  Br!si$  Recursos de *& e inter+aces digitais C-reeni n -3i    Design ,   Design  ! In69r-!78 e- se# 92 n r2ess e 2ri!78 e es!67s in9r-!2in!is 2en r!s n!s ne2essi!es s s#6 .ei s #e in er!5e- nesses !-3ien es 2- r !56nis !s, 2$!3r!res e 262ri!res e in9r-!78 e2n*e2i-en O DI @ #-! re!  2n*e2i-en  #e se re2#!2- ! !resen !78  i-i=!! ! in9r-!78, !r!#e s !5en es, ese2i!$i=!s # n8, en*!- !2ess2- 9!2i$i!e Se5#n Hrn: %  Design  ! In9r-!78@ e9ini 2- ! !r e e ! 2i>n2i! ! re!r!78 ! in69r-!78 !r! #e e$! ss! ser #s!! r seres *#-!6ns 2- e9i2i>n2i! e e9e ivi!e+ (1,  1, r!#678 nss!) A S2ie!e Br!si$eir! e  Design  ! In9r6-!78 2n2ei #!  DI 2-: #-! re!  design  5r9i2 #e 3.e iv! e#!2in!r s !se2 s sin  i2s, se-n i2s e r!5- i2s #eenv$ve- s sis e-!s e in9r-!78 (SI) ! r!v@s !2n e #!$i=!78, $!ne.!-en , r#78 e in er9!2e5r9i2! ! in9r-!78 .#n  ! se# '3$i26!$v Se# rin2i 3si2 @  e  i-i=!r  r2ess e !#isi678 ! in9r-!78 e9e iv! ns sis e-!s e 2-#ni2!678 !n!$<5i2s e i5i !is (SBDI, ??K) Nesse sen i, n! re!r!78 ! in9r-!78,  DI 2n6#= e re5#$!  #s e $in5#!5ens -#$ i-!is As $in65#!5ens ! iv!s nesses !-3ien es e- ser e #!is,i-!5@ i2!s # !#ivis#!is #e, 5r!7!s ! #-! 2#r!ri!i5i !$, 2nver5e- e in erer!- e- in er9!2es n! Web ? !r! -!ir in er!78  in ern!# ! N! ri-eir! 9!se ! 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Web  ? ssi3i$i ! ! 2nver5>n2i! e -i!s s2i!is#e se in erer!- e 2#.s !-3ien es e- !-3@-ser 2nver5is !r! ! i9#s8 e isse-in!78 ! in9r6-!78, 9!2i$i !n ! in er!78 e 2ri!78 e nvs 2n6 e's essen2i!is !r! ! -e-<ri! 2$e iv! e ! 2#$ #r! 3r!si$eir!A3!i, 9i5#r! ini2! iv! e -#!n7!s en re !r!i56-!s Web : Fi5#r! 1  Nossa ideia de Web ()* atrav+s de e,emplo  Fn e:ORe$$0, ??,   C- 3.e  es e !r i5, !s 2!r!2 ers i2!s i!$<5i2!s! Web  ? 9r!- s e$e-en s ri2i!res e 2$!6 3r!78 e 2nvers!78 #e ns in eress!- e #e !re6sen !-s n #!r !3!i: Fi5#r!   -ecursos de Design de Informa$%o em interfacesdigitais  Fn e: A# res C- !r e ! -e $5i!, ! e$r!78 s !-3ien6 es i5i !is s -#se#s 3serv# !s 2!r!2 ers i2!s e Web  ? es2ri s n! Fi5#r! , e #e eene- e #- $!ne.!-en  e9i2ien e e-  Design  ! 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B!*i!6MDAFRO, en re # rsA #!$-en e, se5#n es # re!$i=! e$ Ins i # Br!si$eir e M#se#s (IBRAM)  Br!si$ 2n ! 2-!ri-!!-en e ? ins i #i7;es -#se!is -!e!6!s Pr@-, esse  !$, ##ssi-!s ins i #i7;es s8v$ !!s ! se5-en  ! !9r63r!si$i!eM#se#s !9r n Br!si$, !n  e- !-3ien es 9si2s#!n  e- !-3i>n2i! i5i !$, 2#-re- ! 9#n78 e,! r!v@s e s#!s esi7;es, insir!r n!s ess!s ! re6 r#78 ! i-!5e- e  i-!5inri re9eren e ! Ne65r n !s, !3r!n5en s#! r!.e <ri! ese  eres2r!v2r! ! ! @ s i!s ! #!is Reresen !r  Ne5r r -ei !s 2$e7;es n !-3ien e -#se$<5i2 @ 2n6 !r n8 s-en e ! *is <ri! e #- v e- ese2i!$, -!s !-3@- ! *is <ri!  Br!si$, #-! ve= #e, ! s2ie!e &ren e, M!ri! &s@ Vi2en ini N!4!n, N! !$i! B! is !, L#2inei! ! Si$v! Rri5#es, N!ni! Le i2i! Frei !s # design da informa$%o na cria$%o deum modelo para o museu afro brasil   JJ Br!=i$i!n &#rn!$ 9 In9r-! in S #ies: Rese!r2* Trens 1?:1 (?1K) K6 ISSN 1161KQ?  68  3r!si$eir! 9i 2ns r#! s3 ivers!s in9$#>n2i!s e 2n6 ri3#i7;es  v ne5r e !9res2enen eA !r ir ! re!$i=!78 e #- 3reve $ev!n !-en  n! $i6 er! #r! e r 3#s2!s e- s is e$e rWni2s, 2ns ! #6se! eis >n2i! (en re # rs) !s se5#in es ins i #i7;es e-e-<ri!  $e5! ne5r n Br!si$: M#se# A9r Br!6si$, M#se# ! A3$i78, M#se# N!2in!$ ! C#$ #r! Ne5r! (MUNCAB), M#se#  Ne5r M#se# A9r6Br!6si$eir e Ser5ie, M#se# A9r6Br!si$eir (MAFRO),M#se#  Per2#rs  Ne5r, M#se#  H-e-  Nres e, M#se# C!i!3!  Ne5r, M#se# X9ri2!Br!si$, M#se#  H-e- Ser5i!n, M#se#  Ne5re C!-in!s, M#se# Sen=!$!  Ne5r Li3er , M#se#1 e M!i, Me-ri!$ s Pre s Nvs, en re # rs 2 Museu $+ro Brasil (M$B) e Canadian  Museum of History / coarar ara visuali3ar intera'4es Den r e #- #nivers e #2s es2$*e-s  !-3i6en e i5i !$  M#se# A9r Br!si$ 2-  3.e  !! #!$ inves i5!78, 3e- 2- r ser 2nsier! e$!$i er! #r! 2ien 9i2! re9er>n2i! n!2in!$ n se# se5-en6  A in er9!2e  !-3ien e i5i !$  MAB es  -s6 r!! n! 9i5#r!  Fi5#r!   Interface da p.gina inicial do MAB  Fn e:* :JJGGG-#se#!9r3r!si$r53rJY5  A2ess e-KJ?1J?1K E- se# Website ,  MAB !resen !6se ! se5#in e 9r6-!: %O !2erv !3!r2! iverss !se2 s s #niverss2#$ #r!is !9ri2!ns e !9r63r!si$eirs, !3r!n e-!s2- ! re$i5i8,  r!3!$*, ! !r e, ! es2r!vi8, en re# rs e-!s ! re5is r!r ! r!.e <ri! *is <ri2! e !s in69$#>n2i!s !9ri2!n!s n! 2ns r#78 ! s2ie!e 3r!si$ei6r!+ N! !n$ise e$r! <ri!, 3serv!-s #e  !-3ien e Web   MAB 9ere2e in9r-!7;es s3re #3$i2!7;es,!7;es e#2! iv!s e 2nvi! s s#.ei s #e $ 3#s2!-in9r-!7;es ! se 2!!s r!re- n -!i$in5  -#se# !r! re2e3i-en  e -!is in9r-!7;es, e 9r-! #ni$!6 er!$, vi! email   P!r! !$ iv#$5!78, !es!r  !-3ien e 2n !r 2-2nversr e ii-!, er2e3e6se #e * -#!n7! e er6! e in9r-!78 ! # i$i=!r-s  re2#rs !r! vers8 r #5#>s !r! # r!s $n5#!s #!n  !s r# s,servi7s e !$i2! ivs 2nver5is e in erer!n es n! Web  !r! !2essi3i$i!e,  MAB i= 9ere2er, ! in er6n!# ! s#r e 2- ne2essi!es ese2i!is,  #s   soft'are  e Li3r!s Pre!9 Pr@-, e- ? e .#n* e?1K,  re2#rs es !v! !in! iner!n e, e !2r 2-nss!s inves i5!7;es Pr # r $!, e-3r! *!.!  re2#rs !r! !#-en !r  !-!n* ! 9n e, es e 9#n2in! !en!s e e 9r-! insi6 ien e e- #-! !s 2$#n!s e in9r-!78 e #!$ ! in6 er9!2e N! 3!rr! e n!ve5!78, r # r $!, se !9n e . se !resen ! e -!neir! in!e#!! !r! s $ei6 res 2- 3!i! vis8, n8 * !$ er!78 e !-!n*#!n !2in!  3 8, re.#i2!n ! er!2in!$i6!e e #-! i-r !n e 9err!-en ! e !2essO 3!nner r ! iv $5 !3!i  -en# @ #-! in2r6r!78 re2en e n !-3ien e e is;e i-!5ens ! r!en es!s esi7;es er-!nen e e e-rri! #e r!#=e-! es r# #r! 9si2!  -#se# U-! s3resi78 e !5i6n! e- r i2 r!= in9r-!7;es e 9$er 5#i! !r! !-3ien e 9si2 n!s #!s ri-eir!s 2$#n!s e n! 2$#n! irei ! 9err!-en !s e 3#s2!, $in4 !r!  -#se# vir #6!$, 2!-s !r! 2!!s r  in ern!# ! e lin/s  e erns(5vern  es ! e r !$ ! r!ns!r>n2i!) N !6se #e, e-3r! en*! si !2res2en !  3!nner r ! iv, ! 9r-! e in er!78  2n.#n   !-3ien e@ !in! 2!r!2 ers i2! e Web  1?, !ssi- 2- s re2#r6ss F!$e Cns2 e O#viri!, #e r;e- #-! 26-#ni2!78, -!s n8 ! 2ri!78 e 2n e' in9r-!2i6n!$ # 2$!3r!78 n! 2#r!ri! i5i !$  !2erv -#se# #!n   3#s2! e ! !2ess ! in9r-!7;es n!2erv  -#se#, @ i-r !n e ress!$ !r #e es e re2#r6s !in! n8 2n ! 2- 9i$ rs !r! 3#s2! 2-  #$,!# r, !ss#n , i e -i!, en re # rs Nes e sen i6, !2res2en !6se #e  !2erv  MAB n8 e ser !2ess! e- s#! in er9!2e i5i !$A$@- iss, e-3r!  !-3ien e Web   MAB 9ere7!! in ern!# ! !2ess ! -i!s s2i!is in erer!n es e2nver5en es !is 2-  0aceboo/1 &'itter1 0lic/r1 Instagram1 2outube1 0ours3uare , e- s#! !-3i>n2i! i5i6 !$, ess!s, r@-, s8 s#3# i$i=!!s, 2#-rin !en!s,e -!$, ! 9#n78 e iv#$5!78 e se#s even s e servi67s Veri9i2!6se, r ee-$, #-! Z!$eri! e i-!5ensn  0lic/r   se- ini2!78 2$!r! e #e !is i-!5ens 2r6resn!- ! !2erv  -#se#, # ! !$5#-! esi78 e-rri!, en re # r!s ssi3i$i!es N -es- en6ere7  0lic/r  , n! !3!  4lbuns , !3re6se #- $3#- 2-i-!5ens e #- r.e  # r $3#- e i-!5ens n8ei! 2$!r se# 2n e' #-! 2$e78 #-! esi78 &ren e, M!ri! &s@ Vi2en ini N!4!n, N! !$i! B! is !, L#2inei! ! Si$v! Rri5#es, N!ni! Le i2i! Frei !s # design da informa$%o na cria$%o deum modelo para o museu afro brasil   JJ Br!=i$i!n &#rn!$ 9 In9r-! in S #ies: Rese!r2* Trens 1?:1 (?1K) K6 ISSN 1161KQ?
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