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Opportunities of Big Data Management in Libraries and Information Centers: Structural-Interpretive Analysis and Finding a Solution

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Big Data is a collection of massive and complex data sets and data volume that has characteristics such as valence, validity, value, variability, variety, velocity, veracity, visualization, volatility, and volume. These features of big data make it
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  xxiii * Corresponding Author  Received: 10, Feb. 2018Accepted: 15, Apr. 2018   Abstract:  Big Data is a collection of massive and complex data sets and data volume that has characteristics such as valence, validity, value, variability, variety, velocity, veracity, visualization, volatility, and volume. These features of big data make it difcult to process and manage with a typical database, but extracting value from it can improve many organizational and non-organizational processes, although it may cost and require the use of modern ICT infrastructure and techniques.The aim of this research was to identify, determine, prioritize and analyze the opportunities of big data; to analyze structural-interpretation of it; and to suggest solutions for managing big data in libraries and information centers in Tehran.The methodology of this applied research was descriptive survey and the total number of chief managers of central libraries of public universities in Tehran was considered as its research population (35 chief managers). The data were collected through library studies and questionnaire. In fact, previous studies and the documentary research method were used to review the fundamental opportunities of big data in order to design the questionnaire based on the research model. Data was analyzed through descriptive and inferential statistical methods by the Opportunities of Big Data Management in Libraries and Information Centers: Structural-Interpretive Analysis and Finding a Solution Mozhdeh Darmandeh MA in Information Science; Department of Knowledge and Information Sciences; Faculty of Management; University of Tehran; Tehran, Iran Email: mdarmande@gmail.com Alireza Noruzi* PhD in Information Science and Communications;  Associate Professor; Department of Knowledge and Information Sciences; Faculty of Management; University of Tehran; Tehran, Iran; Email: noruzi@ut.ac.ir  Mohammadreza Esmaeili Givi  Assistant Professor of Systems Management; Department of Public Administration; Faculty of Management; University of Tehran; Tehran, Iran Email: s.givi@ut.ac.ir  Iranian Research Institutefor Information Science and Technology (IranDoc) ISSN 2251-8223 e ISSN 2251-8231 Indexed by SCOPUS, ISC, & LISTA Vol. 34 | No. 2 | pp. 841-870Winter 2019  xxiv   SPSS and the Smart PLS softwares. Finally, the second questionnaire which was designed based on Interpretive Structural Modeling (ISM). It was distributed among 15 experts in the eld of big data and analyzed manually.The results showed that from the viewpoints of managers of libraries and information centers in Tehran, opportunities of big data management are as follows in order of importance: managerial-organizational, essential, procedural and human resources. However, according to the experts’ opinions, the opportunities of big data were as follows: essential, procedural, human resources and managerial-organizational. One of the main reasons for this difference was that managers were more focused on managerial-organizational issues and they had less familiarity with big data; while experts, with a more understanding of the concept of big data focused on essential opportunities, and the managerial-organizational opportunities were less important from their viewpoint. Keywords:  Big data, Big Data Management, Opportunities, Solutions, Information Center, Libraries, Tehran, Iran  841   گر      هداد   یی        : ر   عطا   ا   و         ردرار   ةئارا   و    - ر   واو   راد   ترا   و   تا   م   د   یی   ۀاد      اد   و   تا      هو نا   هاد noruzi@ut.ac.ir    ار   روآیپ   یی   هو   ریدا         یی   د نایا   نا   نا   هاد   یی   هاد   ود s.givi@ut.ac.ir  زور   ض   ا   ضر      اد   و   تا      را   ر نا   هاد   یی   ۀاد mdarmande@gmail.com هرد   هد وپ      |   نایا   تطا   رو   و   م   هوپ ) کاایا ( 2251-8223 ) پچ ( پ 2251-8231 ) وا ( پ SCOPUS   و   ISC   LISTA   رد   ی  jipm.irandoc.ac.ir 870-841 ص   ص   |  2 ۀر   |  34 ۀرود 1397 نز . ا   هد   ن روآیپ   د   زور      ت      حا   ا    1397/01/26 : شیذپ 1396/11/21 : یرد   ــ   دــ      قــا   ــ   هداد   زا   ا   ــ   ــ   گرــ   ــ   هداد   : ه چ   نــ   دــ      ــ   یو   اراد   ــ   هداد   عاــا   یــ   ــ   ــ   ــیا   ــ   ــ   نــ   و   رــا   ــ   شزرا   ــ   عــ   و   ــ   ــ   ــا   دزــ      راــد   ــ   ۀداد   هــیپ   ــ   ار   ــ   نآ   شزادــپ   ــ   یو   و   زــ   ــیا   زا   رــ   دــ   ــ   ــا      نآ   زا   شزرا   ــ   ـی   ـ   شور   زا   هدـا   و   ـی   فـ   ـز   ـ   ـ   دـ   زـ . ــ   تــرا   و   تــا   روــ   ــ      ــ   و   ــ   یوا   ــ   یــ   ــوپ   ــیا   فــ   ــئارا   ــ   و   نآ   ــ - ر   واو   و   گرــ   ــ   هداد   ــیی   ــر   عا   ــا   و   ــ      رد   ــ   هداد   ــیا   ــیی   اــ   ــرار  . ــا   ناــ   ــ  – ـیپ   شور   ـ   ـ   و   دـر   عـ   زا   فـ   ـ   ـ   ـوپ   ـیا   ــرا   ناــی   زا   ــ  35 ــوپ   ــیا   رــآ   ــ  . ــا   ــ   ـوپ   ـیا   رد  . ـا   ناـ   ـ   ـود      هـاد   ـ   ـ      و   ا   ـ   تـ   و   دـا   ـر   شور   ود   زا   ـ   هداد   روآدـ   رـ      اــ   ا   ــ   و   دــا   ــ   شور   زا   اــا  . ــا   هــ   هدــا   ــپ  2 ةر ش   |   34   ةرود   |  1397 ن سمز 842   و      ـپ   ـر   ـ   ـ  . ـ   هدـ   هـ   گرـ   ـ   هداد   ـیی   ـ      ـ   ـر  . ـید   ـیز   رـآ   ـ   ـ   رد   و   ـ   ـ   ـ   درـ   ـپ   ـوپ   لـ   سـا   ـ   و  » سا   سا   ــپ   سا « ــراا   م   زا   و   ــا   و   ــ   رــآ   ــ   شور   زا   هدــا   ــ   ــ   هداد   ــ   ــ - ر   لــ   رد  . ــ   هدــا   ــ   هداد   ــ   و   ــی   اــ  » سا   لا   ــپ   ترــا «  ـد   ترـ      ـ   و   ـید   ـیز   گرـ   ـ   هداد   ۀزـ   نـ   زا   ـ  15 ـ   ـپ . ــ   راــ   ــ   و   ــی   درــ   ــر   عا   ــا   ناــی   ــ   زا   گرــ   ــ   هداد   ــیی   ــ      ــ   داد   نــ   ــ   ی   ـا   ـیا   ـ   زـ - یی  : زا   ـا   تر   ـیوا   و   ـا   ـ      ناـ   ـ   ـا   ـئد   زا   ـی  . زـ - یی   و   ـا   ـیا   ـ  : زا   ـا   تر   نـ   ـید   زا   و   ـ   هداد   ـ   نـآ   ـ   یـآ   و   زـ - یی   ئـ   ـ   ناـی   ـ   ـ   توـ   ـیا   ـ      ـ   ـ   گرـ   ـ   هداد   مـ   زا   ـ   کرد   ـ   نـ   ـ   ـ   رد   دـ   گرـ . ـا   ـ   ـا   اراد   نـآ   اـ   زـ - یی   ـ      و   ـراد   ـ   ـ   ــا   ــ   رــار   ــ   گرــ   ــ   هداد   ــیی   گرــ   ــ   هداد   :     هژاو ناــ   ناــیا   ــر   عا    ن   و     .1   لـ   اـ   روـ   ـ   ـور   ـ   زا   ـی   وـ   ار   2 گرـ   ـ   هداد   1 » ـر   ـ «  ـرد  90 زا   ـ   ـ   ـد      نـ  » ر « ـوپ  .) DeMers 2016 ( ـا   هدـ   ـ  2017  ــ   هداد      ناــ  . ا   هــ   ــ   نآ   زا   ــ   لــ   ود   رد  2012 لــ   رد   دــ   ــ   هداد   لــ   رد   هداد   ــ   ناــ   ــ  . ــا   هدــ   ــی   درــ   ــپ  2003 لــ   رد   دــ  10 2013 لــ   اــ   هداد   ناــ   ــیا   ــ   خــ   و   ــا   هــ   ــ   زور   ود   رد   ــ  2011  Ray ( ــا   هــر   ــ  60 ــ   ناــ   ــیا  2015 لــ   رد   ــ   یا   ــ      و   هدــ   ــد . دراد   ـی   ـر   ـ   هداد   ـ   ـور   ـا   دـ   ـ  1 رادـ   رد   ـ   رـ   ن  .) 2017 1. Forbes Magazine 2. big data  843 ن گی و   هدمر |   ... و ک و  : ن سر   علط زک م   و      ن خب ک   رد   گرزب       هد د   تییم       تصف ﻦﻴﻤﻫ   ﺖﺳالﺎﺳ   رد   هداد   ﻪﺑﺎﺸﻣ   ناﺰﻴﻣﺪﻴﻟﻮﺗ   خﺮﻧ   و   ﺖﺳا   هﺪﺷ   ﺪﻴﻟﻮﺗ   زور   ود   رد   ﻂﻘﻓداد   ناﺰﻴﻣ   ﻦﻳ   لﺎﺳ   ياﺮﺑ دﻮﺑ   ﻪﻘﻴﻗدﻴﺠﻋ   وﻳا   ﺮﺗلﺎﺳ   رد   ﻪﻛﻪﺑ   ناﺰﻴﻣ   ﻦﻳاﺳا   هﺪﻴﺳر   ﻪﻴﻧﺎﺛنﺎﻤﻫ   رادﻮﻤﻧ   رد   ﻪﻛ   رﻮﻃداد   ﺪﻴﻟﻮﺗ   ﺪﻧور   ﺖﺳا   دﻮﻬﺸﻣ   ﺰﻴﻧﻤﻧ   يﺪﺷر   ﺎﻫراد   ﻲﻳ   ر دﻮﻤﻧﺷرﻳﺎﻤﻧﺠﺣد دﻫدﺎﻴﻧد   ةﺪﻳﺪﭘ   ﻪﺑ   ﻲﻫﺎﮕﻧ   ﺎﺑﻴﻧﺎﺛ   دﺎﻳدزا   و   تﺎﻋﻼﻃا   رﺎﺠﻔﻧاداد   ياﻣ   ﺺﺨﺸﻣ   ﺎﻫﺎﻈﻧ   ﻪﻛ   ددﺮﮔﺎـﺑ   ﻲﺗﺎـﻋﻼﻃا   يﺎﻫهﺪﺷ   ﻪﺟاﻮﻣ   يﺪﺟ   ﻲﺸﻟﺎﭼﻮﻴﻠﻴﻣ   ﻪﻧازور   ﺪﻧاﻨﻛاﺮﺗ   زا   هداد   ﺖﻳﺎﺑ   نﻮﻴﻠﻴﻣ   ﺎﻫو   ﺐـﻟﺎﻄﻣ   نﺎﻳﺮﺘـﺸﻣ   يرﺎﺠﺗ   يﺎﻫﻪﻧﺎﺳر   يﺎﻫاﻮﺘﺤﻣﻴﻟﺎﻌﻓ   ﻲﻋﺎﻤﺘﺟا   يﺎﻫ   ﺮﻫ   ﺎﻳ   و   ﻲﺳﺎﻨﺷاﻮﻫ   يﺎﻫﺮﮕﺴﺣ   ﻲﺸﻫوﮋﭘ   و   ﻲﺘﻟود   يﺎﻫيﺮـﮕﻳد   يﺎهداد   ﺎﺑ   ﻪﻛﺎﻈﻧ   ﺖﺳا   ﺶﻳاﺰﻓا   و   دﺎﺠﻳا   لﺎﺣ   رد   ﺖﺳا   سﺎﻤﺗ   رد   ﺎﻫدﺎـﺠﻳا   ﻲـﭘ   رد   ﺰـﻴﻧ   نﻮﮔﺎﻧﻮﮔ   ﻲﺗﺎﻋﻼﻃا   يﺎﻫﺠﺣ   ﻦﻳاﻤﺟ   لﺎﺣ   رد   هداد   ﻢآ   ﻲﻫﺪﻧﺎﻣزﺎﺳ   و   يروآﺑ   و   ﺪﻨﺘﺴﻫ   ﺎﻫنآ   ﻊـﺒﺗتﺎـﻋﻼﻃا   نﺎـﺼﺼﺨﺘﻣﻪـﺑناﻮـﻨﻋمﺎﻈﻧ   ﺎﺑ   ﺮﻴﮔرد   داﺮﻓاداد   و   ﻲﺗﺎﻋﻼﻃا   يﺎﻫﺎﻫﺑﺮﺠﺗ   ﺮﺑ   هوﻼﻋﻲﺘـﺻﺮﻓ   ﺎـﺑ   ﺪﻳﺪﺟ   ﺶﻟﺎﭼ   ﻦﻳاﻪﺑﺮـﺼﺤﻨﻣﺰـﻴﻧ   دﺮـﻓﻪﺑورﺪﻨﺘﺴﻫ   ور   داد   ﻪﻛ   ﺖﺳا   ﻲﻟﺎﺳ   ﺪﻨﭼ   ﻦﻳا   ﺮﺑ   هوﻼﻋ   ﻢـﻬﻣ   عﻮـﺿﻮﻣ   ﻚﻳ   ﻪﺑ   گرﺰﺑ   يﺎﻫ   ) HDFS Tutorial Team 2017 ( د   رد      هداد      ی   ر  .1 راد   ــ   ددــ      ــ   ــ   هداد   ا   ــ   دــیدزا   و   تــا   رــا   ۀــیپ   ــ   ــ   ــ   هداد   ــی   نــ   ــ   ن   ــازور  . ا   هــ   ــا   ــ   ــ   ــ   ــا   ــ   م   ــ      ــا      ــر   ــا   و   ــ   نیــ   رــ   ــ   ا   زا   ســ   رد   ــ   هداد   ــ   ــ   ــید   ــ   ــ   ــی   و   ــا   ــ   ــوپ   و   ــود   ــیا   دــیا   ــپ   رد   ــ   نــ   ــا   ــ   م  . ــا   ــیاا   و   دــیا   لــ   رد   ــا   تـا   نـ   نآ   ـ      و   ـ   ـ   نآ   زـ   و   روآ   ـ   لـ   رد   هداد   ـ   ـ   ـی   ـ   ـیا   ـ   ـ   هوـ   ـ   هداد   و   ـا   ـ   م   ـ   ـرد   داـا   ناـ      ـا   ـ   ـ   ـیا   ـ   هوـ  .) Khan et al. 2014 ( ـ   ور   ـور   ـ   دـ      ـ   ــ   ــوپ   ــ   هز   زا   دــیز   داــ   اــ   ــ   عــض   ــی   ــ   گرــ   ــ   هداد   ــ      ــ   و   ــی   بو   تــا   ــ   ــ   شــ   ــ   ــدی   و   هداد   ــدی   ــ   یرا   و   گرــ   ــ   هداد   روــ   زا   ــ  . ــا   هــ   ــی   ــا      ـر   ـ   ـید   ـ   ز   رد   ار   ـ   و   ـی   ـ      و   ـ      ـ   ـ .) Bello-Orgaz, Jung & Camacho 2016 ( ــا   هدــ   دــیا   ــا      ــ   و   ــا   1 » ــ      ــؤ « . ــا   هــ   ــئارا   دــ   ــیر   گرــ   ــ   هداد   اــ   ــ   ــا   ــ   و   ــاد      رو   هــ   و   ــر   روآــ   اــ   ــ   زــ   ار   گرــ   ــ   هداد   و   هــذ   روآدــ   نــا   ــ   ــد   ــپ   ار   ــی   هداد   ــ   ــی   گرــ   ــ   هداد  Manyika et al. ( دراــ   دــو   ــ   ۀداد   هــیپ   ــراا   م   ــو      ــ   نآ   ــیی   و   دــ   ــ   درــ   2 ــ   ــیو   ــ   گرــ   ــ   هداد   اــ   اــا   رد   ــ   ــ   رد  .) 2011   گرــ   ــ   هداد   ــ   رد   وــپ      ــ   زا   ــی   ناــ      3 » ما   ــ   آ « ــ   ــ 1. McKinsey Global Institute 2. volume 3. IBM: International Business Machines Corporation
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