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Project Summary (Introduction), Management Study and Accounting System - Revised.docx

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    CHAPTER PROJECT SUMMARY    A.   INTRODUCTION  In this chapter, the researchers will discuss the project summary, which will provide the would-be users of this feasibility study and a synopsis of the entirety of the business. This chapter highlights the descriptive definition of the project’s potentiality, its long -range objectives, and the feasibility criteria. Additionally, this chapter discusses the name of the enterprise, logo of the business, mission-vision statement, location of the business, its related and national programs, affinity to regional and sectored studies and the history and nature of the industry. The researchers believe that presenting this introduction would induce the readers to the  potentiality of this industry. B.   DESCRIPTION OF THE PRODUCT LOGO    The oval shape of the logo with the colors green and bordered with orange color is the company’s logo. The oval shape symbolizes continuous business operations, envisioned by the researchers. The number “6” logo is simply the numeric value of the Greek wor  d Hexa, which is the first word of the name of the business. The white color was used for the business and product name since white color symbolizes the neatness and cleanliness of the place of production, the  business, and the product itself. The dragon fruit represents what our fruit spread is made of. Since the main ingredient of our product is dragon fruit, we have used the dragon fruit itself, as  part of our product logo for it is easier for our customers to think of what are we trying to offer them. The researchers have chosen the colors black, blue, and green for the product logo. The  black color is very appealing to the eye, which excites curiosity, making people very eager to try the product; the blue and green color symbolizes nature, which attracts interest or attention. C.   NAME OF THE ENTERPRISE The researchers have chosen the name HEXA’S FOOD ENTERPRISE, since the  business is owned by six individuals who are partners in the business, thus the word “HEXA”, which was derived from the Greek language, meaning “six” or the six partners. The business is mainly to vend food products, thus the name FOOD ENTERPRISE. In addition, the business is to offer the market a jam made out of dragon fruit, and so was named DRAGON FRUIT JAM. This was derived from the main ingredient of the product, which is dragon fruit, and the product from the process of combining the fruit with sugar and other ingredients to result to a kind of fruit spread, which is so called JAM, hence, the name DRAGON FRUIT JAM.    D.   MISSION-VISION STATEMENT Vision We envision Hexa’s Food Enterprise to be one of the top food enterprises in the food industry.   Mission To produce high quality products that promotes healthy lifestyle at a reasonable price, by  providing exceptional and nutritious foods that guarantees customer’s  satisfaction. E.   LOCATION OF THE BUSINESS Hexa’s Food Enterprise will be established at Mines View because of the great availability of customers. Mines View is one of the most visited places in the City, especially by foreigners, students and other visitors all over the country, due to its quality products and services as well as its scenic tourist spot, which is the Mines View Park, where you can have a magnificent view of the mountains and some part of the city. People who will visit or who will go home to their respective towns or provinces, can stop by on our stall, buy our products, and have them as their “pasalubong” to their family and friends.  
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