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  Running Head: AIRBNB 1 Airbnb: Quantitative Data Report Madeleine Bellard, Ashlee Hicks, Brianna Krupunich, Maya Lazar Ithaca College STCM-28800 December 11, 2018  Running Head: AIRBNB 2 I. Link to Survey https://docs.google.com/forms/d/e/1FAIpQLScRlxqlvMD2k7MomDY1CT8Fn7kT_MJTGa5e8amm6jvecNhxwA/viewform?usp=sf_link   II. Sampling Information The sampling method that was used for this survey was non-probability convenience sampling.  Non-probability convenience sampling utilizes the most easily accessible persons. This type of non-  probability sample in also called the “opportunity sample”. The benefits of this variety of sampling is that is is cheap, quick and easy. The cons of the non-probability sampling include  bias, self- selection and they can’t be generalized. III. Survey Response Information A.   Demographics At the conclusion of our survey, we had a total of 42 survey participants (N). The demographic of our survey respondents were in the form of age and primary residence location. We found that 48.5% of our participants were 20 years old, which makes the majority. The mean age was 20.4. We asked people to write out the town or city of their primary location. If we were to conduct this survey again, we would ask, instead of writing out the city of their primary residence, whether they lived in a rural, suburban or urban area. Looking at the data it seems as though everyone who  participated was from the Northeastern states; New York, Massachusetts, Connecticut, Pennsylvania, Vermont and New Hampshire.  Running Head: AIRBNB 3 B. Non-Statistical Findings The majority of our participants traveled for leisure 1-2 times per year at 67.4%. An interesting finding that came from our research was that every one of our participants have stayed in a hotel. Another promising finding through our survey is that all of our participants were very aware of Airbnb and its mission. Some of the responses that most frequently came up were: “Place to stay while traveling”, “Allows people to rent homes for cheaper”, and more.    Running Head: AIRBNB 4
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