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   MCM401 ID:BC180405022 Name:ASIFA ASGHAR Task: In this era ! ne te#hn$%&' the r( s#ia$ me(ia is nt ne !r )r s#iet& an(e*er&ne a$n%  ith tra(itina$ me(ias are a!!e#te( +& this, � S)--se &) are a .)+$i# Re$atin !!i#er ! a -$iti#a$ -art& an( &) think )sin% ne #mm)ni#atin te#hn$%ies i$$ +e mre he$-!)$ t a##m-$ish tasks %i*en +& $ea(ershi-, In *ie ! Si/  .int .R M(e$3 &)r task is t -$an a .R Cam-ai%n )sin% s#ia$ me(ia t m+i$ie the &)th !r )-#min% -$iti#a$ e*ent,  -ints .R -$annin% m(e$ in r(er t -$an a s)##ess!)$ an( res)$t riente( .R -$an !$$ in% m(e$ sh)$( +ea(-te(, A--re#iatin ! the sit)atin, �  De!initins ! +e#ti*es, �  De!initins ! -)+$i#, �  Se$e#tin ! me(ia 6 te#hni7)es, �  .$annin% ! +)(%et, �  Assessment ! res)$ts, � ANS9R: ;et )s n t st)(& the a+*e en)merate( -arameters ! s)##ess!)$ .R -$an m(e$ in(i*i()a$$&,1: Meth( ! a--re#iatin a sit)atin: In r(er t -re-are an e!!e#ti*e strate%& t #)nter a sit)atin it is im-rtant that the %ra*it& ! sit)atin sh)$( !irst +e assesse( an( a--re#iatin%, F$$ in% are the <ni*ersa$$& trie( an( a##e-te( meth(s ! the a--re#iatin% a sit)atin, =-inin' attit)(e r ima%es s)r*e&s, �  Sa$es !i%)res ten( 6 sa$es re-rt in(i#atins' �  .ress #$i--in%s mnitre( +ra(#astin% s#ri-ts, �  State ! #m-etitin ithin 6 !rm im-rts, � 2: De!initin ! +e#ti*es 1 Chan%e the ima%e +e#a)se #m-an& has #han%es its a#ti*ities,2 Im-r*e the #a$i+er ! + a--$i#ants > Te$$ -e-$e a+)t $itt$e kn n str& ! the #m-an& 6 %ain #re(it !r a#hie*ement,4 Make #m-an& kn n 6 )n(erst( in ne $#a$ 6 internatina$ markets,5 .re-are st#k market !r a ne share $)n#h, Im-r*e #mm)nit& re$atins !$$ in% -)+$i# #riti#ism +ase( n mis)n(erstan(in% ! #m-an&s intentin, � ? ()#ate insta$$ers' )sers r #ns)mers a+)t the -r()#ts,8 Re%ain -)+$i# #n!i(en#e a!ter a (isaster hi#h ha( -rtra&e( #m-an& as ine!!i#ient in an& a&' the #a)se has +een re#ti!ie(, @ sta+$ish a ne #r-rate i(entit&,10 S)--rt a s-nsrshi- s#heme,11 .r-a%ate #m-an&s resear#hes a#ti*ities, �   > De!initin ! -)+$i# A$th)%h the -)+$i# ! -)+$i# re$atins #an +e *ari)s &et these #an +asi#a$$& +e (i*i(e( int t  mar #ate%ries aInterna$ + e/terna$ B)t ith -eratins' -r+$ems an( e/-e#tatins in#reasin% mani!$(' these ha*e e/-an(e( a $t, Fr )n(erstan(in% -)r-se a %enera$ie( $ist is %i*en +e$ :/-an(e( -)+$i#: , The #mm)nit&, , .rtentina$ em-$&s , m-$&s , S)--$ier ! ser*i#es 6 materia$s , In*estrs  the mne& market, , Distri+)trs, , Cns)mer 6 )sers, , =-inin $ea(ers,4 Se$e#tin ! me(ia 6 te#hni7)es: =n#e the +e#ti*es ha*e +een rke( )t an( the -)+$i# se$e#te(' it i$$ +e ne#essar& t se$e#t the me(ia an( te#hni7)e t +e a(-te( !r the a#hie*ements ! the (esire( +e#ti*es, It is im-rtant as in re$atin t the +e#ti*es' (etermine( -)+$i#s i(enti!ie(' n$& the se$e#tin ! -r-er -)+$i# i$$ &ie$( -siti*e res)$ts, F$$ in% is the #$assi!i#atin ! (i!!erent as in the -resent (a&s, .rint me(ia e$e#trni# me(ia $e#trni# Me(ia 1, .ress, 1,Ra(i 2, .rinte( materia$ 2, Te$e*isin, 2,Te$e*isin, >, Dire#t mai$, 4, H)se )rna$s, Mis#, me(ia 1, /hi+itins, 2, Air +a$$ns 6 shi-s, >, $e#trni# Bi$$ Bar(s, 5 .ints !r -$annin% .R +)(%et: 1, T (etermine' hat i$$ it #st t #arr&)t a .R -$an, 2, 9hat srt ! -$an #an +e #arrie( )t !ra %i*en s)m ! mne& >, A!ter a%reein% t a #st 6 +)(%et -r*i(es a #he#k$ist ! tasks' t +e (ne as -er a timeta+$e 4, B)(%ets set a (is#i-$ine !r +th e/-en(it)re 6 *er e/-en(it)re �  5, A!ter #m-$etin% a #am-ai%n' res)$ts #an  +e meas)re( a%ainst the +)(%et,  Assessment ! res)$ts=n#e a$$ essentia$ $ike +e#ti*es' -r-er i(enti!i#atin ! -)+$i# an( se$e#tin! me(ia an( te#hni7)es are in -$a#e an( the #st in*$*e( !r s)#h -$an has +een  rke( )t n the a+*ee/-$aine( strate%&' it is im-erati*e that an assessment sh)$( +e ma(e ith re%ar( t the -)+$i# re$atin -$an a+)t the res)$t r a#hie*ement ! the +e#ti*es n !$$ in% $ines e*en i! these ma& +e 7)a$itati*e an( nt 7)antitati*e,

john locke

Nov 29, 2018

lesson 1 analysis

Nov 29, 2018
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