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Autonomous Vehicle Implementation Strategy by 2035   Ojas Patel Candace Lee Shriya Didwania Daniel Tsypkin   Los Angeles, October 2014   Targets: ü  Co-Branding with Car Makers with focus on Hardware and Software Production ü  Two Parallel Researches: Full ADAS and Half ADAS   TEAM “ADIDAS” CASE   Strategy: Co-branding  with  largest  car  manufacturers   2015   Full  ADAS*  market:   Market  of  Commercial  Vehicles:  Taxi  and   Trucks   Es?mate
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  Ojas Patel Candace Lee Shriya Didwania Daniel Tsypkin   Targets: !   Co-Branding with Car Makers with focus on Hardware and Software Production !   Two Parallel Researches: Full ADAS and Half ADAS   Autonomous Vehicle Implementation Strategy by 2035   Los Angeles, October 2014   TEAM “ADIDAS” CASE    Strategy: Co-branding   #$% &'()*+$ ,'( -'./0',$/(*(+   1234 #$$ %&%'( )*+,-./ 5'(6*$ 70 87--*(,#'& 9*%#,&*+: ;'<# '.= ;(/,6+ >+?-'$*= @#A*: 0123405 .6 74123435 B(#,* 70 C.#$: 0(7- D312E222 F*)#7.+: G7($% H-*(#,'E >/(7I*E H+#'JB',#K, B(7L&*-+ #$% '=7I?7.: ;'<# '.= ;(/,6+ C.#7.+ 87.+*(M'?M* B7&#?,'& N(7/I+ 8*$9 %&%'(( 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“ADIDAS” CASE   Focus on Hardware and Software Production    ã   @'0*$P Y H../'& ,('+%*+: 4[4-. W'$'&: 1[1-. R\S2]T X(#M*( *((7( (*+I7.+#L&* 07( ^_2] 70 '&& ,('+%*+ >,7.7-#, ,7+$+ 70 ,'( ,('+%*+: DU22L. '../'&&P ã   F*=/,* ,7.)*+?7.: *`,#*.$ (7/$* ,%7#,*+ ã   ;('M*& L*%'M#7( #-I',$+: 8%#&=(*.E *&=*(&PE =#+'L&*=E =(#M#.) #. =#a*(*.$ ,7.=#?7.+E '&$*(*= I'++*.)*( L*%'M#7( ã   W(*#)%$ $('.+I7($'?7.: &'L7( #-I&#,'?7.+b ã   ><I'.=*= $7 7$%*( #.=/+$(#*+: -#.#.)E ')(#,/&$/(*E -#&#$'(P G7$*: F*'&#A'?7. 70 L*.*K$+ R'$&*'+$ 32] H9+ 7. $%* (7'=T X'$' 0(7- >.7 8*.$*( 07( ;('.+I7($'?7.c+ dB(*I'(#.) ' G'?7. 07( H/$7.7-7/+ 9*%#,&*+e (*I7($ Rf,$7L*( 123UT %#.6A6)6#? B-@CD$-? :AD+-*?- '*9-.E *A= &-D+-*?- F+*GD CA >CH-?  ã   8/+$7-*( ',,&#-'?A'?7.  –   C.,*($'#.$P 70 +'0*$P ã   g*h*( ',,*I$*= %*. $%*(* #+ *#$%*(  –   i-I&#,#$ $(/+$ #. '.7$%*( %/-'. L*#.) %7 %'+ $%* ,7.$(7& R$('#.+E '#(I&'.*+T 7(  –   8%'.,* $7 +'M* 7/(+*&M*+ R$%* %**&T ã   @'0*$PQ+*,/(#$P ,7.,*(.+  –   Z',6#.): ,7.$(7&&#.) ,'(+ 07( +#.#+$*( I/(I7+*+ ã   5/(=*(J07(J%#(*E $*((7(#+$ ',$+ ã   @/L+*j/*.$&PE &*)'& &#'L#&#?*+ ,7-* #.$7 I&'P  –   k%7 #+ $7 L&'-* #. $%* ,'+* 70 '. ',,#=*.$b ã   X*+#). ,7-I'.PE -'./0',$/(*(E ,'( 7 .*( I&/+ I'++*.)*(+ ã   k*'$%*( ,7.=#?7.+ =#+(/I?.) +*.+7(+ ã   fII7+#?7. 0(7- &'L7( /.#7.+ #. ,'+* 70 ,7--*(,#'& /+* #[*[ '+ $'<#+ '.= $(/,6+ ã   H.= 70 ,7/(+*E ,7+$  –   HM*(')* M*%#,&* I(#,* ('.)* 7/&= L* D3226l IC?,?  
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