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The study of consumer awareness about E-Banking services and its application in selected area of Bangladesh

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E-banking is defined as the automated delivery of new & traditional banking products & services directly to customers through electronic, interactive communication channels. E-banking includes the systems that enable financial institution, customers, individuals & businesses to access accounts, transact business or obtain information on financial products & services through a network including the internet.
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  A report   on  The study of consumer awareness about E-Banking services and its application in selected area of Bangladesh   Introduction E-banking is defined as the automated delivery of new & traditional banking products & services directly to customers through electronic, interactive communication channels. E-banking includes the systems that enable financial institution, customers, individuals & businesses to access accounts, transact business or obtain information on financial products & services through a network including the internet. The popular services covered under E-banking include:- ã 1. Automated Teller Machines ã 2. Credit Cards ã 3. Debit Cards ã 4. Smart Cards ã 5. Electronic Funds Transfer (EFT) System ã 6. Cheque Truncation Payment System ã 7. Mobile Banking.  Objective of the study   The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose. ã To know the awareness level of E-Banking in Dhaka City. ã To analyze the customer satisfaction level in Dhaka City. ã To know the problems in E-Banking operation faced by customers. ã To know the customers suggestions about new required features.  Research Methodology   For this particular research we have used scientifically made questionnaire to do a survey to know about the consumers. The research survey was answered by a mix group of people living in Dhaka City. The survey was conducted through questionnaires to a group of people and only 50 respondents filled in our survey that focused on gathering information about awareness, usage of and expectations about the internet banking.  Research Question  Research Design  Sample size  Sampling Method  Data Collection

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Jul 30, 2017
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