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  iBizSim: International Business Simulations International Business Simulations User Manual iBizSim BM 7 Learning Phase © 2014 by Prof. Dr. Ashok N. Ullal, Hoelderlinstrasse 13, 72127 Kusterdingen, GermanyPage 1  iBizSim: International Business Simulations Table of Contents 1. The Business Simulation iBizSim..................................................6 1.1. Structure of the Business Simulation iBizSim.....................................61.2. Organization of the Management Team.............................................71.3. Management Tasks.................................................................................91.4. Company Policy.......................................................................................91.5. Analysis and Evaluation of Data - Setting up Indices.....................111.6. Methodology for Decision Making....................................................131.7. The Products..........................................................................................141.8. The Markets...........................................................................................151.9. Development of Demand.....................................................................16 1.9.1. General........................................................................................................161.9.2. Decisions....................................................................................................161.9.3. Demand for Alesa and Bordo in the Markets........................................161.9.4. Effects of Inability to Deliver...................................................................17 1.10. Terms of Payment...............................................................................191.11. Image.....................................................................................................201.12. Production............................................................................................21 1.12.1. Personnel Capacity.................................................................................211.12.2. Machine Capacity....................................................................................221.12.3. Sequence for Purchase, Production and Sale......................................24 1.13. Costs......................................................................................................25 1.13.1. Variable Production Costs.....................................................................251.13.2. Variable Marketing Costs......................................................................251.13.3. Fixed Costs...............................................................................................251.13.4. Depreciation Costs..................................................................................261.13.5. Stock Value..............................................................................................26 1.14. Financing..............................................................................................27 © 2014 by Prof. Dr. Ashok N. Ullal, Hoelderlinstrasse 13, 72127 Kusterdingen, GermanyPage 2  iBizSim: International Business Simulations 1.14.1. Procurement of Funding........................................................................271.14.2. Liquidity and Insolvency........................................................................28 1.15. Exchanging Currencies......................................................................291.16. Summary of the Effect of Influencing Factors................................30 1.16.1. Effect on Demand...................................................................................301.16.2. Other Effects............................................................................................31 2. Decisions........................................................................................32 2.1. Company Decisions..............................................................................34 2.1.1. Lean Management.....................................................................................342.1.2. Payment of Dividends..............................................................................35 2.2. Sales Decisions.......................................................................................36 2.2.1. Market Research........................................................................................362.2.2. Product Policy - Product Management..................................................362.2.3. Pricing Policy.............................................................................................382.2.4. Communication Policy - Advertising, Sales Promotion......................382.2.5. Distribution Policy - Marketing Logistics..............................................39 2.2.5.1. Quantities to be Transported..........................................................................392.2.5.2. Sales Branches....................................................................................................402.2.5.3. Training of Sales Personnel - Key Accounts.................................................40 2.3. Purchasing Decisions............................................................................41 2.3.1. Market Research........................................................................................412.3.2. Purchase of Raw Material.........................................................................412.3.3. Purchase of Bought-in Goods..................................................................41 2.4. Production Decisions...........................................................................42 2.4.1. Planning of Production Quantities.........................................................422.4.2. Appointment and Dismissal of Personnel.............................................432.4.3. Sale and Purchase of Machines...............................................................432.4.4. Lean Production........................................................................................44 2.4.4.1. Total Quality Management (TQM)...............................................................442.4.4.2. Production Technology...................................................................................442.4.4.3. Continued Training of Personnel..................................................................44 2.5. Financial Decisions...............................................................................46 © 2014 by Prof. Dr. Ashok N. Ullal, Hoelderlinstrasse 13, 72127 Kusterdingen, GermanyPage 3  iBizSim: International Business Simulations 2.5.1. Raising Short-term and Long-term Loans.............................................462.5.2. Fixed-term Deposits with Banks.............................................................462.5.3. Export Factoring........................................................................................462.5.4. Exchange Rate Fixing................................................................................47 3. Annexes..........................................................................................48 3.1. Capacity Calculations...........................................................................493.2. Calculation of Manufacturing Costs..................................................503.3. Determining the Change in Stock Value...........................................51 3.3.1. In the Central Store...................................................................................523.3.2. In the Branch Store – Germany...............................................................533.3.3. In the Branch Store – U.S.A.....................................................................543.3.4. In the Branch Store – China....................................................................553.3.5. In the Branch Store – India......................................................................563.3.6. Change in Stock Value..............................................................................57 © 2014 by Prof. Dr. Ashok N. Ullal, Hoelderlinstrasse 13, 72127 Kusterdingen, GermanyPage 4
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