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Wharton's Introduction to Marketing

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IDcourserians sharing session of Wharton Business School’s Introduction to Marketing as delivered by Profs. Barbara E. Kahn, Peter Fader, & David Bell on Coursera. Sharing session delivered by Andrea K. Iskandar.
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  Wharton Business School’s Introduction to Marketing Course delivered by Profs. Barbara E. Kahn, Peter Fader, & David Bell IDcourserians sharing session by Andrea K. Iskandar  Scope and Limitations  Prof. Barbara E. Kahn  Marketing ã Study about market. ã Seller’s market. Production: focus on company. ã Buyer’s market. Marketing: focus on customer and competition.
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