Marketing

what is the business market, and how does it differ from the consumer market?

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This presentation is based on question "what is the business market, and how does it differ from the consumer market?" as given in south asian perspective of marketing management by kotler and keller.
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  • 1. What is the business market, and how does it differ from the consumer market??
  • 2. Business Market
  • 3. Business market consist of all the organisation that acquire goods and services used in the production of other products or services that are sold, rented or supplied to others.
  • 4. Brands belong to Business Market
  • 5. Consumer market
  • 6. Points of differencePoints of difference Business Market Consumer market
  • 7. Fewer, larger buyer Close supplier-customer relationship Professional purchasing Multiple buying influences Multiple sales calls Derived demand Inelastic demand Fluctuating demand Geographically concentrated buyers Direct purchasing
  • 8. Fewer and larger buyers in comparision to consumer market
  • 9. Close supplier-customer relationship
  • 10. Proffesional purchasing
  • 11. Multiple buying influences
  • 12. Multiple sales call
  • 13. Derived and inelastic demand
  • 14. Fluctuating demands
  • 15. Geographically concentrated buyers
  • 16. Direct purchasing
  • 17. created BY- Shruti Bansal UIT- RGPV, BHOPAL For during an Internship with Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.c om
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