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White Paper How to Provide Translation as a Service to Your Software Customers (1)

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www.BeGlobal.com How to Provide Translation-as-a-Service to Your Software Customers www.BeGlobal.com 3 How to Help Your Software Customers Extend Their Global Reach Most companies generate and store a signifcant amount of content that needs to be translated in some capacity to deliver engaging customer experiences and interactions and successfully run their business. For example, e-commerce product information and reviews, blog posts, frequently asked questions, etc. Companies can buy softwa
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  www.BeGlobal.com How to ProvideTranslation-as-a-Serviceto Your SoftwareCustomers  www.BeGlobal.com 3 How to Help Your Software Customers Extend Their Global Reach Most companies generate and store a signicant amount of content that needs to be translated in some capacity to deliver engaging customer experiences and interactions and successfully run their business.For example, e-commerce product information and reviews, blog posts, frequently asked questions, etc. Companies can buy software that helps them manage and publish this content, but they must arrange for language translation separately outside of their core business applications. Oftentimes, business-critical content is not translated across key languages because the process is dicult and the traditional option of high-quality human translation is insucient to meet the needs of the real-time digital world. On the other hand, machine translation is extremely fast and cost eective, and the natural solution for real-time translation needs, but it cannot solve for sensitive content translation needs like legal documentation and high-brand marketing material. More and more companies need simple, aordable, and scalable access to both human and machine translation options. And they need it delivered as translation-as-a-service – pay as-you-go without huge up-front investment or new IT infrastructure.  www.BeGlobal.com 4 SDL BeGlobal is radically simplifying translation by providing APIs that allow independent software vendors to integrate translation into their software solutions to deliver out-of-the-box modern translation capabilities for customers.With access to multiple translation options, companies can quickly and predictably achieve the required quality for any type of multilingual communication at the right cost. This includes translations of real-time content like chat and email, to dynamic content like user reviews and knowledge base articles, to more static documents like product descriptions, legal agreements and product manuals. By using the SDL BeGlobal translation API, ISVs can include content translation capabilities as part of their core oerings while capitalizing on growing SaaS adoption to dierentiate themselves from competitors, create new revenue opportunities, and extend their market reach. How ISVs Can Create Global-Ready Products  In a recent Forrester Research survey of US-based online retailers, 75% of respondents ranked international expansion as either “very important” or “somewhat important” to their overall business strategies.  5  www.BeGlobal.com The SDL BeGlobal API is REST-based and fully documented so it can easily be integrated into third-party applications. To get started, software vendors simply create a free developer account and generate an API key that authenticates all API calls to the translation platform. Then, real-time translation calls can be submitted to the platform to request machine translation or dierent levels of human translation, based on what is the t based on cost, turnaround time and quality requirements. It is that simple. How a Translation API Works Maximize the ROI of Translation   123 Choose From Four Levels of Translation Machine Translation  - professional computer-generated translation for secure, high-volume, low-cost, real-time translation needs. Standard  - Professional human translation by a native linguist. Verifed  - Professional human translation by a native linguist + proofreading by another native linguist for added accuracy. Professional  - Professional human translation by a native linguist, proofreading by another native linguist for added accuracy, and ISO 9001 and DIN EN 15038 Certied Translation Process. 4
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