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Y U STUDY MEMES: An Internet LOL in the Digital Culture

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    Y U STUDY MEMES: AN INTERNET LOL IN THE DIGITAL CULTURE  An Undergraduate Thesis Presented to the Faculty of the English Department College of Social Sciences and Humanities Mindanao State University General Santos City In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Arts in English JIRAH PAROJILLO CANILAO June 2018  MSU  –  GSC CSSH ENGLISH DEPARTMENT iii Canilao, Jirah P. “Y U Study Memes: An Internet LOL in the Digital Culture”. Unpublished Undergraduate Thesis of Bachelor of Arts in English. Mindanao State University, College of Social Sciences and Humanities, English Department, General Santos City. June 2018.  Abstract This research study aimed to determine that internet memes shared common characteristics using Limor Shifman’s communication orient ed typology of memes which includes form, content and stance. Subsequent to this, Incongruity Resolution Model was used in generating the memes’ embedded humor and discussed how memes propagate well online. The data used in the study are the Top 10 Popular Memes of 2017 retrieved from meme’s official data website knowyourmeme.com. This included (1) Y U No Guy , (2)  Annoying Facebook Girl , (3) Mocking Spongebob , (4) Roll Safe , (5) Salt Bae , (6)  Pennywise in the Sewer  , (7) Meryl Streep Shouting Your Favorite Lyrics , (8)  Overly Attached Girlfriend , (9) Distracted Boyfriend Meme and (10 ) Sly Duck. These memes, despite their varying linguistic style and humor, have Shifman’s memetic dimensions present in each of the chosen sample. There are alterations that may occur which are merely influenced by the caption and the audience. Also, just like the traditional jokes, internet memes have setup and punchline in which the more incongruent the caption is, the more humor occurs. The success and popularity of memes, also, depends on their generated humor. In order to survive the digital culture, the humor of the memes have to reach the general public. Its success rate depends on how the internet participants imitate or reject if from their social media platforms. Keywords: Internet Memes, Communication Oriented Typology of Memes, Humor, Incongruity Resolution, Digital Culture  MSU  –  GSC CSSH ENGLISH DEPARTMENT iv  Acknowledgment I would like to take this opportunity to extend my grateful gratitude to everyone who joined, guided and inspired me in completing this study and  journey: To my ever-supportive and loving adviser, Prof. Mely Subiere, for your unending assistance and effort in giving me suggestions, guidance and time. My study wouldn’t be plausible without your help;  To my panel examiners, Prof. Salvacion Santander and Prof. Rossel  Audencial, for your suggestions and constructive criticisms which helped me to improve the quality of my study; To my parents, Mama Ging and Papa Jeru, for your unending support towards everything. Thank you for not leaving my side no matter what happened. The unfortunate situation of our family did not stop me from achieving what I really want in life, instead, it motivated me to be strong and independent enough to take risks in all the things I want; To the faculty members of English Department, especially to Prof. Regie  Amamio, Prof. Lorenzo Laroco and Prof. Karin Olmedo, for giving me the best  ABENG experiences under your classes; To my college buds who saw me at my best and worst moments as a student and as a person, thank you for every single moments. To my srcinal college girls  –  Aira, Jori and Donisa  –  for the movie marathons and food trips we shared together. To the Power Rangers John, Loraine, Julius and Genard  MSU  –  GSC CSSH ENGLISH DEPARTMENT v  –  for being my on-the-go squad. To my special mentions Kuya Vincent, Ate Rizza, Kuya Emir, Kuya Poy, Jay Rick, Rovie, Kentvan and Princess for giving me a chance to disturb your peaceful existence. And, of course, to the whole  ABENG block whom I spent my entire four years with; To my roommates, Dolly, Fatma, Klea, Ate Vern and especially to my bai, Christine. I know that out of all the people that I have been with in college, you were the ones who knew all my mannerisms and habits (acceptable and unacceptable) but still understood and accepted me; To Robin Scherbatsky and Barney Stinson, Jughead Jones and Betty Cooper, Finch and Violet, Percy and Annabeth, dodie and ThatPoppy, and to every fictional characters from series, books, movies, vlogs and musical shows that I love for saving me from emotional and mental breakdowns; To Ma’am Chat Ansagay, for making me realize that I have so much potential as long as I do it with passion, humility and hard work; To my high school friends  –  Myra, Krizel and Pearl  –  whom despite everything, mattered to me all the time; To Ian. For playing a big part in my story;  And to myself, for being brave enough to let go of pain and hold on with life. This journey was hard, but it was beautiful because of you all. irah

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Oct 7, 2019
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