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A Customer - Centric Organization as A

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A Customer - Centric Organization As A Socio -Technical System Overview CRM is not a product or service “A strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them” It provides an integrated view of a company’s customers to everyone in the organization. An overall business strategy that: ã enables companies to effectively manage relationships with their customers. ã which dictate re-designing of functional activities ã which drive
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    A Customer - Centric OrganizationAs ASocio -Technical System    CRM is not a product or service“A strategy used to learn more about customers'needs and behaviors in order to develop strongerrelationships with them”It provides an integrated view of a company’scustomers to everyone in the organization. Overview    An overall business strategy that: ã enables companies to effectively managerelationships with their customers. ã which dictate re-designing of functionalactivities ã which drive re-engineering of work processes ã which require CRM technology to implementCRM is a chain reaction     Why is CRM Necessary?  Gather & access information about customers'buying histories, preferences, complaints, and otherdata so they can better anticipate what customers will want. The goal is to instill greater customer loyaltyCRM helps businesses use technology and humanresources to gain insight into the behavior of customers and the value of those customers.Identifying the most profitable customers(Pareto’ s Principle 80:20)

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Sep 14, 2017
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