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A Customer Data Platform For Marketers. Lytics is a customer data hub that lets you create and sync segments across all your marketing tools.

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720 NW Davis Suite 400 Portland,Or A Customer Data Platform For Marketers Lytics is a customer data hub that lets you create and sync segments across all your marketing tools. 1
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720 NW Davis Suite 400 Portland,Or A Customer Data Platform For Marketers Lytics is a customer data hub that lets you create and sync segments across all your marketing tools Connect Your Data Create Segments Target Audiences 720 NW Davis Suite 400 Portland,Or Audience Targeting with Improve your ad targeting on the Google ad networks by using Lytics Predictive Segments and Lookalike Modeling. Lytics lets you focus on reaching out to your users based on how they interact with your brand. This kind of precision advertising leads to lower costs and higher campaign efficiency. Reach users where they re most likely to engage by connecting your Google Ads data with Lytics. Let s team up to increase campaign results while boosting your market relevance. A Customer Data Platform Built For Marketers Lytics makes it easy to connect all of your marketing data to create behavior-rich segments. Export these custom, predictive segments to your marketing tools to improve your campaign precision and coordinate truly personalized marketing. About Lytics Connect Your Data Connect all your marketing user data from your tools in real-time. Lytics data science helps you learn more about your users by building insights using data from every marketing channel that you use. Create Segments Create behavior-driven segments based on user data from all your tools. Build segments influenced by how users interact with your brand throughout their customer experience. Target Audiences Target your users based on behavioral trends and content interests that you discover with Lytics. Share custom segments to all of your marketing tools to improve campaign precision. p 1 Use Lytics Native Integration with Google Ads The Lytics customer data platform integrates natively with Google Ads so you can automatically onboard custom segments to Google Ads for targeting and remarketing. Easily use your first-party data to discover and sync marketing segments directly to Google Ads. Use the collective power of your user data and our predictive analytics to supercharge your digital advertising and improve ROI. Get Started in Three Simple Steps: 1. Create Your Target Segment in Lytics 2. Export Target Segment to Your Google Account 3. Run Your Targeted Campaigns How it Works 1. Connect Use our simple OAuth process to connect Google Ads and Lytics. After connecting your account, your entire set of user data from web tracking, mobile interactions, your CRM, and , for example, will be available in Lytics. This even includes known and anonymous users for targeting and remarketing use cases. Amazon Web Services Lyris Campaign Monitor MailChimp Customer.io Mandrill ExactTarget Mixpanel Facebook Optimizely Google SalesForce Pardot 2. Create Now that you have all of your user behaviors from various marketing tools in one place, Lytics helps you create predictive segments. Use these to coordinate behavior-driven, personalized advertising campaigns. The types of Lytics segments include: Segment Sendgrid Tableau Twitter Urban Airship Zendesk Cross-Channel Segment: Use our library of custom integrations to collect historical behavioral data (e.g. visits, clicks, etc.) and user-level data (e.g. age, region, etc.) from all of your marketing tools. Create behavior-based segments and sync them back to your tools to coordinate personalized marketing campaigns. p 2 Create (cont.) Predictive Lifecycle Segments: Lytics predictive algorithms are continuously analyzing your data to identify groups of users based on how they interact with your brand (e.g. their behavior determines if they fall into New, Active, Dormant, or other predictive categories). We take the data from multiple channels and boil it down into trends (not complex rules) that describe where users are in their engagement with your brand. Lookalike Audience Segments: Put your best segments to work. Lytics Lookalike Modeling helps you discover more users similar to your best ones. Simply select a source segment (e.g. New users) and a goal segment (e.g. Purchasers) and Lytics will identify those in the source that look the most like the goal (i.e. members of New Users likely to move to Purchasers ). You can also use this modeling to improve campaign efficiency by identifying At-Risk users from your New user pool and removing them from upcoming campaigns. Content Affinity: Lytics Lookalike Audience modeling helps you discover the types of content that certain users prefer. Within each Lookalike Audience, Lytics identifies the most important shared content attributes that are likely to move users in one segment to another. You can use these shared content attributes to develop Google Ads that are more likely to result in conversion. p 3 3. Target Sync any number of segments from Lytics to Google Ads with a click. The ways you can target your Lytics audiences on the Google Ads network include: Google Standard Remarketing: Show ads to your Lytics segments as they browse Display Network websites and use Display Network apps. Google Dynamic Remarketing: Show dynamic ads to Lytics segments with products and services they viewed on your website as they browse Display Network websites and use Display Network apps. Google Remarketing for Mobile Apps: Show ads to members of a Lytics segment as they use other mobile apps or browse other mobile websites. Google Remarketing List for Search Ads: Show ads to a Lytics segment as they do follow-up searches for what they need on Google, after leaving your website. Google Video Remarketing: Show ads to a Lytics segment as they use YouTube and browse Display Network videos, websites, and apps. Continuously Updated: The dimensions of each segment will continuously update throughout your marketing efforts. As users interact with your brand across your marketing channels, their new behaviors will be reflected in your Lytics segments for real-time ad targeting. For instance, if a user makes a purchase from an incentive-based campaign, they will migrate to a different lifecycle state within Lytics. You no longer need to waste ad dollars by remarketing to someone who has already purchased, or on users who have no intention in doing so. Take Action: How to Increase Conversion and Optimize Campaign Spend Now that you understand how Google Ads and Lytics work together, here are a handful of proven tactics that you can use to improve your conversion rates and customer experience. 1. High-Value Prospect Remarketing. Automatically identify anonymous prospects who have shown a high-degree of interest in your products and brand, but have not yet converted. Use a Lytics behavior-based segment to remarket to these valuable prospects with highly customized Google Ads based on their content affinity and known patterns of behavior. 2. High Value Customer (CRM) Remarketing. Build custom segments to automatically identify customers who have previously purchased, but have not engaged. Use a Lytics custom segment to remarket to these valuable customers with highly customized Google Ads based on their previous purchases, behaviors and content affinity. 3. Increase Results with Suppression. Automatically identify audience segments that you should suppress from your Google Ad campaigns to reduce cost and increase conversion rate. p 4 4. Acquire New, Prospects & Customers. Identify your most valuable prospects and customers using Lytics Lookalike Modeling, and then export these audience segments to Google Ads for lookalike targeting using the Google Similar Audience feature. 5. Predictive Conversion Targeting. Automatically identify users most likely to convert into a new valuable segment and target those users with highly contextual Google Ads based on Lytics Lookalike Audience modeling. 6. Predictive Retention Targeting. Create segments to identify users most likely to churn, or users who are At Risk, and target them with retention campaigns using Google Ads. 7. Multichannel Engagement. Automatically target the same audience with a Google Ad campaign in conjunction with your other engagement efforts, including , mobile push notifications, ads, paid media, and website engagement campaigns. EXPORT 20% INACTIVE USERS PAST PURCHASE LIKES TO SNOWBOARD 20% Visit our Website to Learn More Take a closer look at Lytics (www.getlytics.com) the customer data platform built for marketers, on our How It Works (www.getlytics.com/howitworks) page. If you have any specific questions, you can reach our Customer Success team at p 5
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