Internet & Web

A Cyber Security Culture Fostering Campaign through the Lens of Active Audience Theory

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The South African Cyber Security Academic Alliance’s (SACSAA) cyber security educational campaign aims to foster a cyber -safe and -secure culture amongst South Africa’s youth. Previous work shows that the campaign is fostering a cyber security
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'1 B2*B0?(&( '* >&B4'2* e )*( 0'H'4)4'2*1 2A 4=& /&1&)/B= )/& 5/&1&*4&( '* >&B4'2* `% A?   ;6& (!!#(!! #3453+21 K=& >2?4= @A/'B)* L7<&/ >&B?/'47 @B)(&H'B @00')*B& N>@L>@@O B2*1'141 2A /&1&)/B= P/2?51 A/2H 4=/&& R&00Q.*2R* >2?4= @A/'B)* 6*',&/1'4'&1 N>@L>@@ CDYYO%K=& H)'* 2<V&B4',& 2A >@L>@@ '1 b42 B)H5)'P* A2/ 4=& &AA&B4',& (&0',&/7 2A L7<&/ >&B?/'47 @R)/&*&11 4=/2?P=2?4 >2?4= @A/'B) 42 )00 P/2?5'*P1 2A 4=&  525?0)4'2*dN>@L>@@ CDYYO% 604'H)4&078 >@L>@@ '*4&*(1 42 )'( '* 4=& A214&/'*P 2A ) 12B'&4)0 B7<&/ 1&B?/'47 B?04?/& ,') &(?B)4'2*% K='1 5)5&/ R'00 A2B?1 2* 4=& ()4) P)4=&/&( A/2H 4=& >@L>@@ B)H5)'P* )B4','4'&1 '*,20,'*P 4=& 72?4=% >@L>@@ =)1 2AA'B')007 /?* )* )**?)0 &(?B)4'2*)0 B7<&/ 1&B?/'47 B)H5)'P* 4)/P&4'*P 4=& 72?4= 1'*B& CDYC NCDYY =)( ) 5'024 14?(7O% K=& B)H5)'P* B2*1'141 2A 4R2 B2H52*&*41a )* &(?B)4'2* B)H5)'P* )*( ) 5214&/ B2*4&14% K=& B)H5)'P* )'H1 42 A'/14 /)'1& 4=& 72?4=M1 P&*&/)0 )R)/&*&11 2A 4=& *&&( A2/ B7<&/ 1&B?/'47 '* 4=&'/ ('P'4)0 )B4','4'&1% K=&/& )/& 1'U H)'* 4=&H)4'B H&11)P&1 '* 4=& B)H5)'P*a bX&&5 72?/ 5/',)4& '*A2/H)4'2* 5/',)4&dT bf& *'B& 2*0'*&dT b>4)7 0&P)0dT bK/?14 )* )(?04dT b9/24&B4 72?/ 9Ld8 b>4/)*P&/ Z)*P&/d% @ R'(& ,)/'&47 2A B7<&/   !"#$%%&'()* #, -.% /'(-. 0(-%"(1-'#(12 3456#*'75 #(  8751( 9*6%$-* #, 0(,#"51-'#( 3%$7"'-4 : 9**7"1($% ;89039 <=>?@ "e 1&B?/'47 )*( 1)A&47 425'B1 R'4='* 4=&1& 4=&H&1 =),& <&&* B2,&/&( &)B= 7&)/% 3)11 H&(') '1 ?1&( 42 ('14/'<?4& H&11)P&1 )*( B?04?/)0 A2/H1 N'*A2/H)4'2*O 42 0)/P&8 R'(&07 ('15&/1&(8 =&4&/2P&*&2?1 )?('&*B&1 N3?*()7 \ L=)*(0&/ CDYYO% K=& B)H5)'P* 5/&1&*41 &)B= 425'B1 B2*4&*4 ?1'*P H?04'50& H)11 H&(') H2(&1 '*B0?('*Pa ('P'4)0 H&(') N)R)/&*&11 5214&/18 ,'(&218 >@L>@@ R&<1'4& )*( 2*0'*& /&12?/B&1O8  5/'*4&( H&(') N)R)/&*&11 5214&/18 '*A2/H)4'2*)0 5)H5=0&418 &(?B)4'2*)0 P)H&1 N$&'( \ I)* -'&.&/. CDY"OO )*( A'*)007 5?<0'B &,&*41 N'*4&/)B4',& 1B=220 ,'1'41O% :)B= 7&)/ 4=& B)H5)'P* =)1 <&&* H2('A'&( 42 '*B/&)1& &AA&B4',&*&11 2A 4=& 1?BB&11',& B)H5)'P*M1 /&1?041 )*( 1B)0)<'0'47% L=)*P&1 )*( )(('4'2*1 42 4=& B)H5)'P* =),& '*B0?(&( 4=& ?1& 2A 5&()P2P'B)0 4=&2/78 ?1& 2A H?04'H&(') )*( '*4&/)B4',&  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 5)14 B)H5)'P* '4&/)4'2*1 B2H5&4'4'2* 5214&/1 =)1 1=2R* 4=)4 4=& H)V2/'47 2A  5)/4'B'5)*41 =),& '*4&/*)0';&( N0&)/*&( A/2HO B)H5)'P* H&11)P&1% 9214&/1 '*('B)4&( '*4&/*)0';)4'2* R)1a b5)/4')0d 'A 4=& 0&)/*&/ (&5'B4'*P 4=& H&11)P& )1 '4 R)1 P',&*T bH2(&/)4&d 'A 4=& 0&112* R)1 /&5=/)1&( '*42 4=& 0&)/*&/M1 2R* R2/(1T 2/ bA?00d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  !),+9& !*:+&1)& ,6&/'$ 53'3:+24 W* B?04?/)0 14?('&1 (&)0'*P R'4= 4&0&,'1'2* )*( H)11 H&(')8 ?*(&/14)*('*P 4=& /&0)4'2*1='5 <&4R&&* ) H&(') b4&U4d )*( '4M1 )?('&*B& N)?('&*B& /&1&)/B=O Nf)/.&/8 CDYCO% W* 4='1 A'&0(8 4=& /20& 2A 4=& )?('&*B& '1 4=&/&A2/& ) /&1&)/B= A2B?1% K='1 5)5&/ &U)H'*&1 4=& )B4',& )?('&*B& 5)/)('PH% @B4',& )?('&*B& 4=&2/7 &U)H'*&1 4=& )B4',&8 '*4&/5/&4)4',& /20& 2A )?('&*B& R=&* 4=&7 bH).& H&)*'*Pd A/2H 4=& H&(') B2*4&*4 NS)008 YgEDT 3?*()7 \ L=)*(0&/8 CDYYO% K='1 5)/)('PH 1?PP&141 4=)4 '4 1=2?0( *24   !"#$%%&'()* #, -.% /'(-. 0(-%"(1-'#(12 3456#*'75 #(  8751( 9*6%$-* #, 0(,#"51-'#( 3%$7"'-4 : 9**7"1($% ;89039 <=>?@ "`  <& )11?H&( 4=)4 )?('&*B&1 (&,&025 ) B?04?/& <7 ?*B/'4'B)007 )BB&54'*P 4=& h4&U4?)0M H&)*'*P 2A ) 5/2P/)HH& Nf)/.&/8 CDYCO% K=& )'H 2A ) H&(') b4&U4d '1 475'B)007 42 B2HH?*'B)4& ) H&11)P& R'4= ) 15&B'A'B H&)*'*P% K=& 5/2B&11 2A B2HH?*'B)4'2* B2*1'141 2A ) B'/B?'4 2A ) B2H50&U 14/?B4?/& 2A /&0)4'2*1 *)H&07a 5/2(?B4'2* ii B'/B?0)4'2* ii ('14/'<?4'2*jB2*1?H54'2* ii /&5/2(?B4'2* 2A ) H&11)P& NS)008 YgEDO% k'4='* 4='1 B'/B?'4 2A B2HH?*'B)4'2*8 H&11)P&1 )/& 1&*4 <&4R&&* 5)/4'&1% K75'B)0078 4=& H&11)P& =)1 ) H&)*'*P8 R='B= 4=& 1&*(&/ 4/'&1 42 B2*,&7 R=&* B2*14/?B4'*P )*(  5/2(?B'*P 4=& H&11)P&% S2R&,&/8 )1 4=& H&11)P& H2,&1 R'4='* 4=& B'/B?'48 '4 '1 *24 P?)/)*4&&( 4=)4 &)B= 0&,&0 '*4&/5/&41 4=& H&)*'*P 2A 4=& H&11)P& 1'H'0)/07% K='1 '1  <&B)?1& 4=& H&)*'*P 2A ) H&11)P& '1 52071&H'B )*( )* )?('&*B& '1 1&0(2H07 5)11',&% K=& )B4',& )?('&*B& 4=&2/7 5)/)('PH )/P?&1 H&(') =)1 ) 5/&A&//&( H&11)P& 42 B2HH?*'B)4& 42 4=&'/ )?('&*B&8 <?4 H&(') )?('&*B&1 (2 *24 5)11',&07 )BB&54 '*A2/H)4'2* )*( '41 'H521&( H&)*'*P1 A/2H ) 14/?B4?/&( 4&U4 N3?*()7 \ L=)*(0&/8 CDYYO% >4?)/4 S)00M1 &*B2('*Pj(&B2('*P H2(&0 N1&& _'P?/& YO '00?14/)4&1 4='1 <7 1=2R'*P 4=& ('1B2?/1&1 2A 4=& H&)*'*P 2A 4=& 4&U4 <&4R&&* '41 5/2(?B&/ N&*B2(&/O )*( 4=& /&)(&/ N&*B2(&/O NS)008 YgEDO% .+2*'& >C D&31+128*- E+0)/*'0& FG3--H >IJKL k'4='* 4=& B'/B?'4 2A B2HH?*'B)4'2* 4=& &*B2('*Pj(&B2('*P H2(&0 1=2R1 4=)4 )?('&*B&1 )/& )B4',& )*( .*2R0&(P&)<0& 5/2(?B&/1 2A 4=& H&)*'*P ) 4&U41 (&0',&/&( H&11)P& R'4='* 4=&'/ 5&/12*)0 )*( 12B')0 B2*4&U41 Nf)/.&/8 CDYCO% K=& 5/2(?B&/ N&*B2(&/O &*B2(&1 H&)*'*P '* ) B&/4)'* R)78 R='0& 4=& /&)(&/ N(&B2(&/O (&B2(&1 '4 ('AA&/&*407 )BB2/('*P 42 4=&'/ 2R* 5&/12*)0 .*2R0&(P& )*( B2*4&U4?)0 A/)H&1 2A '*4&/5/&4)4'2*% W4 B)**24 <& )11?H&( 4=)4 4=& H&)*'*P 2A ) 5/2P/)H8 4&U4 2/ )*7 24=&/ B2HH?*'B)4'2* =)1 ) A'U&( '*4&/5/&4)<0& H&)*'*P8 R='B= B)* ?*&//'*P07 <& /&B2P*';&( <7 )*7 )?('&*B&% W*14&)( =2R 4=& )?('&*B& H).&1 1&*1& 2A ) 4&U41 H&)*'*P '1 b4=& 5/2(?B4 2A ) *&P24')4'2* <&4R&&* 4=& )?('&*B& )*( 4=& 4&U4 '* )  5)/4'B?0)/ B2*4&U4 2A /&B&54'2*d N3?*()7 \ L=)*(0&/8 CDYYO% W* </'&A8 ('AA&/&*4 )?('&*B&1 H)7 )BB&54 ('AA&/&*4 4&U4?)0 H&)*'*P18 <)1&( 2* =2R 4=& b4&U4d '1 B2*14/?B4&( )*( B2HH?*'B)4&(% C%B-* N4=& H&11)P&1O )/& 52071&H'B NB)* =),& H?04'50& H&)*'*P1ONS)008 YgEDO% lA4&* 2*07 12H& 2A 4=& H&)*'*P1 R'00 <& )BB&54&( <7 )* )?('&*B& Nf)/.&/8 CDYCO% K=& )?('&*B&1 (&B2('*P R'00 475'B)007 A)00 '*42 2*& 2A 4=& A2002R'*P 4=/&& =7524=&4'B)0 (&B2('*P 521'4'2*1 )1 5/2521&( <7 S)00a   !"#$%%&'()* #, -.% /'(-. 0(-%"(1-'#(12 3456#*'75 #(  8751( 9*6%$-* #, 0(,#"51-'#( 3%$7"'-4 : 9**7"1($% ;89039 <=>?@ "E    bK=& (2H'*)*4Q=&P&H2*'B &*B2('*Pj(&B2('*Pd R=&/& 4=& (&B2(&/ )BB&541 4=& H&11)P&1 h5/&A&//&( H&)*'*P1d R='B= ) 4&U4 '1 )44&H54'*P 42 'H521& NS)008 YgEDOT    b@ *&P24')4&( B2(&d 521'4'2* R=&/&'* 4=& (&B2(&/ )B.*2R0&(P&1 4=& 0&P'4'H)B7 2A 4=& 4=&2/7 2A 4=& =&P&H2*'B (&B2('*P8 <?4 )()541 '4 '*4&/5/&4)4'2* <)1&( 2* 5)/4'B?0)/ B'/B?H14)*B&1 2/ B2*4&U4 NS)008 YgEDOT    b@* 25521'4'2*)0 B2(& R&/& )?('&*B& H&H<&/1 ?*(&/14)*( 4=& 5/&A&//&( &*B2('*P H)7 /&V&B4 '4 )*( (&B2(& 4=& 4&U4 '* B2*4/)/7 R)71d NS)008 YgEDO% @00 521'4'2*1 )/& 4=& /&1?04 2A 4=& R=20& B2HH?*'B)4'2* 5/2B&11 )*( 4=& (&B2(&/1 N)?('&*B&O 5/2(?B'*P 4=&'/ 2R* H&)*'*P 2A 4=& H&11)P&% _2/ 4=& 5?/521&1 2A 4='1  5)5&/8 ) A2?/4= (&B2('*P 521'4'2* B2?0( <& b*?00d R=&/&'* R=&/& 4=& )?('&*B& H&H<&/1 ('( *24 ?*(&/14)*(j)BB&54j 5/2B&11 4=& H&11)P& B0&)/07% Z?& 42 4=& B)H5)'P*1 ?1& 2A H)11 H&(')8 4=& )?4=2/1 <&0'&,& '4 '1 5211'<0& 42 )5507 4=& &*B2('*Pj(&B2('*P H2(&0 42 4=& B)H5)'P*M1 )?('&*B&% K=& (&B2('*P 521'4'2* &152?1&( <7 4=& H)V2/'47 2A 4=& >@L>@@ )?('&*B&M1 4).&1 B2?0( '*('B)4& R=)4 475& 2A B?04?/& '1 (&,&025'*P% K='1 B2?0( 4=&* )002R H&)1?/&H&*4 2A R=&4=&/ 4=& A214&/&( B?04?/& )0'P*1 R'4= >@L>@@M1 '*4&*(&( B?04?/& A2/H)4'2*% M?   N&0&3')6 :&0+21 K='1 /&1&)/B= &U)H'*&1 ) B)1& 14?(7 2A 4=& )**?)0 >@L>@@ &(?B)4'2*)0 B)H5)'P*% K='1 B)H5)'P* =)1 <&&* /?**'*P 1'*B& CDYY% W41 4)/P&4 )?('&*B& '1 4=& )00 >2?4= @A/'B)* 72?4=% S2R&,&/8 4=?1 A)/ ()4) =)1 2*07 <&&* P)4=&/&( A/2H 4=& *?H&/2?1 1B=2201 '* 4=& -&012* 3)*(&0) 3&4/2520'4)* )/&) R=2 =),& <&&* '*B/&)1'*P07 &U521&( 42 4=& B)H5)'P*% K='1 5)5&/ )'H1 42 (&4&/H'*& 'A ) B?04?/& R='B= =)1 (&,&025&( 2,&/ 4'H& )H2*P14 )* )?('&*B&8 H)4B=&1 4=& B)H5)'P*M1 (&1'/&( B?04?/&% 9)/4 2A 4=& B)H5)'P*M1 &*=)*B&H&*41 2,&/ 4=& 7&)/1 =)1 <&&* 4=& B?142H';)4'2* 2A 4=& H)4&/')0 42 A'4 4=& '11?&1 2A &)B= 5)/4'B?0)/ 1B=220% K=&/&A2/&8 '* 2/(&/ 42 H&)1?/& )* &AA&B4 2* )* )?('&*B& )*( '41 B?04?/& '4 R2?0( <& <&14 42 &U)H'*& 2*& 5)/4'B?0)/ )?('&*B& )*( B2*4&U4 '%&% 2*& 1B=220 R='B= =)1 <&&* &U521&( 42 4=& B)H5)'P* A2/ 1&,&/)0 1?BB&11',& 7&)/1% K=&/&A2/&8 A2/ 4=& 5?/521&1 2A 4='1 5)5&/ 2*07 ()4) P)4=&/&( A/2H 4=& 1'*P0& 1B=220 42 =),& 5)/4'B'5)4&( '* &,&/7 B)H5)'P* 1'*B& CDYC ?*4'0 CDY# N0)14 B2H50&4& B)H5)'P*O R'00 <& ?1&(% K='1 1B=220 R'00 <& /&A&//&( 42 )1 h>B=220 @M% h>B=220 @M '1 ) B2*,&*'&*4 )*( 5?/521',& 1)H50& A2/ 4=& )*)071'1 5?/521& 2A 4='1  5)5&/% _'/14078 '4 '1 ) B2*,&*'&*B& 1)H50& )1 4=& ()4) R)1 m),)'0)<0& 42 4=& /&1&)/B=&/  <7 H&)*1 2A '41 )BB&11'<'0'47m Nf/7H)*8 CDYCO% K=& /&1&)/B=&/1 =),& <&&* P)4=&/'*P ()4) A2/ ) *?H<&/ 2A 1?BB&11',& 7&)/1 A2/ /&1&)/B= 5?/521&1% >&B2*(078 4='1 1)H50& '1 )012 5?/521',& )1 4=& 1)H50& 5)/4'B'5)*41 R&/& 15&B'A'B)007 1&0&B4&( m12 4=)4 4=21& 1)H50&( )/& /&0&,)*4 42 4=& /&1&)/B= ^?&14'2*1 4=)4 )/& <&'*P 521&(m Nf/7H)*8 CDYCO% l,&/ 4=& 7&)/1 4=& B)H5)'P* H)4&/')0 )*( )55/2)B= =)1 )04&/&( )*( 'H5/2,&(% K=& 14?(&*41 R'4='* h>B=220 @M =),& <&&* &U521&( 42 )00 2A 4=& '*,20,&( B?04?/& A214&/'*P )*( H&)1?/&H&*4 )B4','4'&1% K=& 1)H50& '1 <&0'&,&( 42 <& /&5/&1&*4)4',& 2A 4=& >@L>@@ B)H5)'P*M1 2,&/)00 4)/P&4 )?('&*B& <&B)?1&a 4=& 5)/4'B'5)*41 )/& )00  5/'H)/7 1B=220 B='0(/&*T 4=&'/ )P& /)*P&1 <&4R&&* e )*( YFT H&H<&/1 2A <24=
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