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A library in the social networks: the Calouste Gulbenkian Art Library in FLICKR

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Uma Biblioteca nas Redes Sociais: o caso da Biblioteca de Arte da Fundação Calouste Gulbenkian no FLICKR Paulo Jorge O. Leitão Biblioteca de Arte Fundação Calouste Gulbenkian Av. de Berna, 45-A, 1067-001 Lisboa Tel: (351) 21 7823400 E-mail: pjleitao@gulbenkian.pt RESUMO Descreve-se e analisa-se o caso da participação da Biblioteca de Arte da Fundação Calouste Gulbenkian na plataforma de publicação e partilha de fotografias FLICKR. A análise é particularmente exaustiva, socorrendo-se de metodol
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  Tag Jojconxdkg `g{ Zdhd{ [nkogo{< n kg{n hg Jojconxdkghd Gzxd hg It`hgíën Kgcnt{xd Mtcjd`eog` `n ICOKEZ Vgtcn Lnzmd N. Cdoxën Jojconxdkg hd GzxdIt`hgíën Kgcnt{xd Mtcjd`eog`Gy. hd Jdz`g# 84!G# 769=!667 Co{jngXdc< ;47/ :7 =2:;866D!agoc<vlcdoxgnFmtcjd`eog`.vx  ZD[TAN Hd{kzdyd!{d d g`gco{g!{d n kg{n hg vgzxokovgíën hgJojconxdkg hd Gzxd hg It`hgíën Kgcnt{xd Mtcjd`eog` `gvcgxginzag hd vtjcokgíën d vgzxocbg hd inxnmzgiog{ICOKEZ. G g`çco{d ï vgzxoktcgzad`xd drgt{xoyg#{nknzzd`hn!{d hd adxnhncnmog{ vzdhnao`g`xdad`xdwtgcoxgxoyg{# `n wtd zd{vdoxg æ{ inzag{ hd vgzxokovgíënhn{ o`xdz`gtxg{ `g mgcdzog. Ydzoiokg!{d wtd d{xd vznldkxnkn`ht|ot g ta gtad`xn {om`oiokgxoyn hn kn`bdkoad`xn dtxoco|gíën hg{ kncdkíôd{ inxnmzçiokg{ ho{vn`ojoco|ghg{ dgxzgot `nyn{ vüjcokn{. N{ knavnzxgad`xn{ ago{izdwtd`xd{ hn{ txoco|ghnzd{ {ën n{ hd yo{tgco|gz g{inxnmzgiog{ d g{{o`gcgz g{ hg {tg vzdidzì`kog. G gxzojtoíënhd knad`xçzon{ d vgcgyzg{!kbgyd# `ën {d`hnwtg`xoxgxoygad`xd zdcdyg`xd# ï {om`oiokgxoyg `g adhohgda wtd xzg| `nyg{ o`inzagíôd{ d kn`bdkoad`xn vgzg gzdhd# atoxg{ yd|d{ it`hgad`xghn da dyohì`kog{ wtd {dgvnoga da in`xd{ drxdz`g{ kzdháydo{. VGCGYZG[!KBGYD< ICOKEZ# Zdhd{ [nkogo{#Jojconxdkg hd Gzxd# It`hgíën Kgcnt{xd Mtcjd`eog` O@XZNHTÍËN D ADXNHNCNMOG D{xg knat`okgíën xda knan njldkxoyn it`hgad`xgchd{kzdydz# g`gco{gz d o`xdzvzdxgz n vznldkxn hd{d`yncyohnvdcg Jojconxdkg hd Gzxd hg It`hgíën Kgcnt{xdMtcjd`eog` hd hoytcmgz# hd inzag gcxdz`gxoyg# gcmtag{hg{ {tg{ kncdkíôd{ `g vcgxginzag hd vgzxocbg hd{om`ghgvnz ICOKEZ. 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G g`çco{dwtgcoxgxoyg vzdxd`hdt zdgco|gz ta –adzmtcbn‑ davznit`hohghd# {njzdxthn vdcn{ g{vdkxn{ wtd oavcokgygag vgzxokovgíën hn{ txoco|ghnzd{ d wtd {ën hn{ ago{zdcdyg`xd{. @d{xd{ g{vdkxn{# d knavcdad`xgzad`xd æg`çco{d wtgcoxgxoyg# inzga xgajïa txoco|ghn{o`hokghnzd{ wtg`xoxgxoyn{ knan tag inzag hd ig|dz tagvzoadozg gvznroagíën æ zdgcohghd.N d{xthn hg{ inzag{ hd vgzxokovgíën hn{ txoco|ghnzd{ inozdgco|ghn agonzoxgzogad`xd gxzgyï{ hg g`çco{d hg{vgcgyzg{!kbgyd xgm‟{ / d hn{ knad`xçzon{ gxzojtáhn{ vnzd{xd{. Vgzg n d{xthn hg{ vzoadozg{ ino txoco|ghg taggan{xzg kn`{xoxtáhg vdcg{ :66 inxnmzgiog{ ago{ yo{xg{vgzxo`hn hn vzo`kávon hd wtd wtg`xn ago{ tag inxn in{{dyo{tgco|ghg# agonz vznjgjocohghd dro{xozog hdo`xdzyd`íën hn{ txoco|ghnzd{. @n kg{n hn{ knad`xçzon{#ino txoco|ghg tag gan{xzg wtg`xoxgxoyg hg ad{aghoad`{ën# ag{ gmnzg kna n kzoxïzon hn agonz `üadznhd knad`xçzon{ g co{xg hg{ :66 inxn{ ago{ knad`xghg{ ïinz`dkohg `n vgknxd hd o`inzagíën d{xgxá{xokg hnICOKEZ/. 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N ICOKEZ< VCGXGINZAG HD VGZXOCBG HDINXNMZGIOG[ N ICOKEZ ï tag hg{ vcgxginzag{ hd gzag|d`gad`xn#ho{vn`ojoco|gíën d vgzxocbg hd inxnmzgiog{ ho{vn`áydo{gn{ o`xdz`gtxg{# `n wtd vgzdkd {dz tag hg{ xovncnmog{ hd vcgxginzag{ d hd kn`xdühn{ kna ago{ {tkd{{n `nkn`xdrxn hg ]dj :.6. @g gygcoíën hd{xd xovn hd zdhd{{nkogo{ davzdd`hohg vdcg davzd{g Xnv Xd` Zdyod}{ vgzg n g`n hd :676# n ICOKEZ ï kcg{{oiokghn da{dmt`hn ctmgz `n kn`lt`xn hg{ 76 adcbnz gygcoghg{# wtd  o`kcto n{ kg{n{ vbnxnjtkedx# }dj{bnx{# inxeo# kgzd:kn``dkx# hnxVbnxn# Gyg`wtd{x [d`hVbnxn{# [atmAtm#AVbnxnGcjta d Enhge Dg{{bgzd Mgccdz. @nkn`xdrxn hd{xg gygcogíën# n{ g{vdkxn{ da wtd n ICOKEZ ï adcbnz knxghn {ën it`kon`gcohghd{ zdcgxoyg{ æknat`ohghd d zdvtxgíënvnvtcgzohghd Xnv Xd`Zdyod}{# :676/N{ zd{tcxghn{ hg gvcokgíën hd aïxzokg{ jç{okg{ hdgygcogíën hd {áxon{ }dj zdydcga# vgzg n aì{ hd Lg`doznhd :676# wtd n ICOKEZ xdyd :9.:89.8:? yo{oxg`xd{ü`okn{# zdvzd{d`xg`hn ta gtad`xn hd ;.;9$ da zdcgíëngn aì{ g`xdzonz5 d 92.4=8.978 yo{oxg{# ydzoiokg`hn!{d tagtad`xn hd 79.=4$ da zdcgíën g Hd|dajzn hd :66?.Knavgzg`hn kna Vbnxnjtkedx# ydzoiokg!{d wtd nICOKEZ kn`bdkdt# `n wtd zd{vdoxg g yo{oxg`xd{ ü`okn{#ago{ ;.9=:.=8; o`hoyáhtn{ d# wtg`xn g yo{oxg{# ago{77.??8.;:7 Knavdxd# :676/.D{xd kn`kdoxn hd gzag|d`gz# mdzoz d ho{vn`ojoco|gz inxn{da co`bg `ën ï `nyn. N wtd zdvzd{d`xg ydzhghdozgad`xdtag `nyohghd ï g `níën hd vgzxocbg hn kn`xdühn knantxzn{ d g{ vn{{ojocohghd{ hd o`xdzgkíën. Knan giozagEzn{eo –Xbd{d vznmzga{ gzd g` drdavcgz ni xbd `dx}nze diidkx# g{ xbdoz vnnc ni oagmd{ mgo` o` ygctd g{ xbdo`kzdg{d o` wtg`xox g`h xbo{ ygctd o{ g` gixdzxbntmbx ni xbn{d }bn kn`xzojtxd xn ox‑ EZN[EO# :662# 94/.N ICOKEZ ino kzoghn da :668 vnz [x}dgzx Jtxxdziodch dKgxdzo`g Iged d ghwtozohn vdcg _gbnn cnmn `n g`n{dmto`xd# n wtd vnhd {dz kn`{ohdzghn ta o`hokghnz hn{dt {tkd{{n cnmn `n o`ákon hd yohg. Zdkdjdt yçzon{ vzïaon{ da :66=# `nadghgad`xd n hd Adcbnz  @gydmgíën  D{xztxtzg d Adcbnzd{ Vzçxokg{.Knan da xnhg{ g{ vcgxginzag{ hd zdhd{ {nkogo{# nkg`hohgxn æ vgzxokovgíën knadíg vnz hdio`oz ta vdziocwtd# hd gknzhn kna g vzûvzog vcgxginzag# ï kgxdmnzo|ghnda xzì{ mzg`hd{ çzdg{< –JOX[ JÇ[OKN[‑# n`hd {dhd{kzdyda n `nad# {njzd`nad# it{n bnzçzon#knavznao{{n {d`xoad`xgc d {d ig| tag hd{kzoíën5–JOX[ N@CO@D‑# n`hd {ën hdio`ohn{ n d`hdzdín d`nad hg mgcdzog d o`hokghn n vznmzgag hd ad`{gmd`{o`{xg`xê`dg{ txoco|ghn5 –YOHG NIICO@D‑# n`hd {dhd{kzdyd g vznio{{ën# g kohghd `gxgc# g kohghd hgzd{ohì`kog# n vgá{ d n kûhomn hd cdxzg{ hn gdznvnzxn. Ï vn{{áydc hdio`oz tag vncáxokg hd vzoygkohghd vgzg n vdzioc `n{ {dmto`xd{ g{vdkxn{< d`hdzdín hd knzzdondcdkxzû`okn# `nad vgzg ad`{gmd`{ o`{xg`xê`dg{# `nadydzhghdozn# kohghd gkxtgc# {d`hn go`hg vn{{áydc nktcxç!cn vgzg didoxn hd vd{wto{g. 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N{ çcjt`{ vnhda{dz gmztvghn{ da kncdkíôd{# it`kon`gcohghd xgajïadrkct{oyg hg{ kn`xg{  Vzn # wtd vnhda omtgcad`xd {dz `nadghg{ d hd{kzoxg{ d`wtg`xn kn`lt`xn.G{ inxnmzgiog{ vnhda kn`xdz ta xáxtcn# tag hd{kzoíën d{dzda kcg{{oiokghg{ kna zdktz{n g vgcgyzg{!kbgyd# wtd vnhda {dz xdzan{ {oavcd{ nt knavn{xn{. @n kg{nhd{xd{ ücxoan{# g gxzojtoíën hdyd {dz xgajïa idoxgo`hoyohtgcad`xd vgzg vdzaoxoz wtd g vd{wto{g zd{vn`hgdiokg|ad`xd# wtdz n{ txoco|ghnzd{ vznktzda vnz kghg tahn{ xdzan{ nt vdcn kn`lt`xn# lç wtd g zdktvdzgíëndrgkxg hn xdzan knavn{xn oavcokg g njzomgxnzodhghd hdtxoco|gz g{vg{. G{ inxn{ vnhda omtgcad`xd {dz kcg{{oiokghg{ vdcg cnkgco|gíën mdnmzçiokg# g{{nkog`hn!g{g ta agvg!at`ho.G gkd{{ojocohghd# o`xdzyd`íën d zdtxoco|gíën hg{inxnmzgiog{ vnz ntxzn{ vnhd {dz hdxdzao`ghg vdcn gtxnz hg mgcdzog g yçzon{ `áydo{. G xáxtcn hd drdavcn# zdiozg!{dwtd d{xd vnhd hdio`oz {d g{ inxn{ vnhda {dz hd{kgzzdmghg{# knad`xghg{# g`nxghg{ nt {d ï vn{{áydcghokon`gz vgcgyzg{!kbgyd# d o{xn vgzg xzì{ xovn{ hdo`xdzyd`od`xd{< n{ kn`xgkxn{# n{ vgzxokovg`xd{ `g zdhd ntn{ o`xdz`gtxg{ da mdzgc. N{ hozdoxn{ hd gtxnz vnhda {dz gkgtxdcghn{ gxzgyï{ hg hdio`oíën hd cokd`íg{ KzdgxoydKnaan`{. G{{oa# wtgcwtdz txoco|ghnz vnhd# `n kg{n hdtag mgcdzog knavcdxgad`xd gjdzxg æ vgzxokovgíën#knad`xgz tag inxn# g`nxç!cg hd{xgkg`hn ta vnzad`nz hozdkxgad`xd {njzd dcg d gxzojtoz vgcgyzg{!kbgyd.G o`xdzgkíën d`xzd n{ vgzxokovg`xd{ vnhd go`hg {dz  vnxd`koghg vdcg hdio`oíën hd mztvn{ hd o`xdzd{{d# n`hdwtgcwtdz txoco|ghnz vnhd vtjcokgz inxn{ d vgzxokovgz nt{tmdzoz hoydz{n xovn hd inzag{ hd vgzxocbg hd`xzn hnmztvn# xgo{ knan kn`ktz{n{# ho{kt{{ôd{ xdaçxokg{# dxk.G{ it`kon`gcohghd{ comghg{ æ md{xën hn{ kn`xdühn{ d hg vzûvzog kn`xg {ën aücxovcg{ d hoydz{g{ d yën hd{hd g vn{{ojocohghd hd kn`iomtzgz zdmzg{ vgzg `nyn{ tvcngh{  gxï æ vn{{ojocohghd hd zdgco|gz gcxdzgíôd{ `g{ hd{kzoíôd{nt vgcgyzg{!kbgyd da jcnkn. Ta g{vdkxn vgzxoktcgzad`xd zdcdyg`xd# ag{ {û gkd{{áydc `g{ kn`xg{  Vzn # ï n hg mdzgíën gtxnaçxokg hd o`inzagíënd{xgxá{xokg# wtdz {njzd g txoco|gíën# wtdz {njzd g{kgzgkxdzá{xokg{ hg mgcdzog# n wtd# `n ücxoan kg{n# igkocoxghdko{oygad`xd g{ xgzdig{ hd md{xën.Ago{ zdkd`xdad`xd# n ICOKEZ xda yo`hn g o`yd{xoz `go`xdznvdzgjocohghd hn {dzyoín d kn`xdühn{ kna ntxzg{ vcgxginzag{ hg }dj. G xáxtcn hd drdavcn# zdiozg!{d g vn{{ojocohghd hd –vtjcokgz‑ gtxnagxokgad`xd g{ inxn{`g{ zdhd{ {nkogo{ X}oxxdz d Igkdjnne.Da xdzan{ hd vd{wto{g d vgzg n txoco|ghnz zdmo{xghn# g{it`kon`gcohghd{ {ën hoydz{oiokghg{# wtdz da xdzan{ hd vn`xn{ hd gkd{{n xáxtcn{# vgcgyzg{!kbgyd d hd{kzoíôd{/#wtdz `g{ hoydz{g{ vgzxoíôd{ hn kn`lt`xn g mgcdzog# n{ tvcngh{ hd xnhn{# gvd`g{ n{ tvcngh{ hn{ kn`xgkxn{ ntn{ cnkgo{/. D{xç omtgcad`xd ho{vn`áydc g vn{{ojocohghd hd vd{wto{gz vnz  kct{xdz‟{ hd vgcgyzg{!kbgyd.N {tkd{{n hd{xg vcgxginzag vnhd {dz adhohn vnz yçzon{o`hokghnzd{. Ta hdcd{ {dzç kdzxgad`xd n `üadzn hdinxn{ d yáhdn{ vtjcokghn{# wtd xda yo`hn g kzd{kdz {tkd{{oygad`xd gxo`mo`hn da Ntxtjzn hd :66? n`üadzn hd 8 jocoôd{ hd inxn{ ICOKEZ jcnm# :66?/#hdvno{ hd# da :662# xdz kbdmghn g :#; jocoôd{ kna tazoxan hd ta aocbën hd `nyg{ inxn{ xnhn{ n{ hog{ vtjcokghg{ vnz :6 aocbôd{ hd vd{{ng{ NGXD[# :662/.G{ zg|ôd{ hd{xd {tkd{{n vnhda {dz d`kn`xzghg{# da vzoadozn ctmgz# `g hoydz{ohghd hd it`kon`gcohghd{ wtd vznvokoga g o`xdzgkíën d# vnzxg`xn# g kn`kzdxo|gíën hdtag ydzhghdozg zdhd5 da {dmt`hn ctmgz# æ wtgcohghd dhoydz{ohghd hg{ it`kon`gcohghd{ comghg{ gngzag|d`gad`xn d md{xën hg{ inxn{ d hg mgcdzog. 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N vgzghomag hd{xg txoco|gíën ï# {da hüyohg# nvznldkxn KNAAN@[# knan {d ydzç g {dmtoz.@tag g`çco{d drvcnzgxûzog æ vgzxokovgíën hg{ jojconxdkg{vnzxtmtd{g{ `n ICOKEZ knavn{xg vnz 76 kg{n{ hdyçzon{ xovn{ hd jojconxdkg# vüjcokg{# d{kncgzd{ dt`oydz{oxçzog{ ydzoioknt!{d wtd<g/ G vcgxginzag ï vzdhnao`g`xdad`xd txoco|ghg vgzg ghoytcmgíën hd gkxoyohghd{# da gcmt`{ kg{n{ kn`ltmghgkna inxnmzgiog{ {njzd n dhoiákon# {tg d`yncyd`xd tzjg`gd d{vgín{ o`xdz`n{. Gvd`g{ da ta kg{n# n ICOKEZ ïtxoco|ghn vgzg g hoytcmgíën hn vgxzoaû`on inxnmzçiokn{njzd g cnkgcohghd5j/ N o`yd{xoad`xn `g nzmg`o|gíën ghdwtghg hg mgcdzog dhg o`inzagíën vtjcokghg ï drxzdagad`xd zdht|ohn. 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