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A Research Report

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1 A Research Report On “IMPACT OF ADVERTISEMENT ON THE BUYING BEHAVIOR OF CONSUMERS” Course Name: “Basics of Research Methodology” Course Code: “SWR 405” Submitted To Mr. Shabab Ahmad Assistant Professor Central University Of Himachal Pradesh Submitted By Sangitta Pathania MBA (General) Roll No. CUHP10 MBA23 2 Acknowledgement First of all I would like to thank and praise – The Supreme GOD, who blessed me with the courage and strength to complete my research work. I would like to express
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  1  A Research Report On  “ IMPACT OF ADVERTISEMENT ON THE BUYING BEHAVIOR OF CONSUMERS”   Course Name :   “   Basics of Research Methodology  ”     Course Code:   “ SWR 405 ”   Submitted To Mr. Shabab Ahmad   Assistant Professor Central University Of Himachal Pradesh  Submitted By Sangitta Pathania MBA (General) Roll No. CUHP10 MBA23  2 Acknowledgement First of all I would like to thank and praise – The Supreme GOD, who blessed me withthe courage and strength to complete my research work.I would like to express my gratitude to all those who gave me the possibility tocomplete this research work. I am highly thankful to Mr. Shabab Ahmad , whoseencouragement and guidance acted as an inspiration to me.Indeed the words at my command are not adequate in form or in spirit to meet the endsof justice in the matter of expression of deep sense of gratitude to my friend AnkurSarswat, whose encouragement, guidance and constructive criticism led me to performmy work well .I want to place on record my sincere thanks to all my faculty members, co-mates andfriends for their kind support during my research work.  3 CONTENTS1) Introduction 1.1 Intorduction to Research Topic1.2 Need of the study1.3 Scope of the study1.4 Objectives of the study1.5 Limitations of the study2) Review of Litrature3) Research Methodology4) Data Analysis and Interpretation5) Conclusion6) Suggestions and RecommendationsBibliographyAnnexure  4
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