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A research report on behavioral patterns of smartphone users

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Smart phone users are increasingly proliferated in recent days. Especially after the launching of the 3G technology in Bangladesh it has become a revolution. The students of Faculty of Business Studies, University of Dhaka are not far behind. The
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  EXECUTIVE SUMMERY Smart phone users are increasingly proliferated in recent days. Especially after the launching of the 3G technology in Bangladesh it has become a revolution. The students of Faculty of BusinessStudies, University of ha!a are not far behind. The purpose of our research pro"ect is to better understand the current dynamics and impact of smart phone in improving the lifestyle of thestudents of Faculty of Business Studies, University of ha!a particularly on the academic and personal aspects. This report also presents the outcome of survey on the trends of current smart phone usage of students of FBS. Thus the data is collected from only the students of variousdepartments of Faculty of Business Studies, University of ha!a. The report loo!s into thedifferent aspects of smart phone li!e brand preferences of smart phone, services provided bysmart phone and most importantly influences in improving lifestyle of the students in the field of study and personal life. Furthermore, smart phone users behavioral patterns li!e using smart phone for #eb bro#sing, gaming, emailing, document reading are analy$ed. %uantitativeresearch gives overvie# of elementary information regarding smart phone behavioral patterns.Such information helps a lot in understanding the recent trends of smart phone users and theimpact of this a#esome device in improving the both academic and personal life. Page 1  of 17   TABLE OF CONTENTS Executive sue!"####################################################################################################$I%t!o&uctio%################################################################################################################'P!o()e statee%ts*##################################################################################################'Resea!c+ ,"-ot+esiS*#################################################################################################.O(/ectives of t+e !esea!c+*#########################################################################################0Bac1g!ou%&*###############################################################################################################0Sco-e of t+e !esea!c+*################################################################################################2Lite!atu!e !evie3*#######################################################################################################2Met+o&o)og"*##############################################################################################################4Resea!c+ a--!oac+*#################################################################################################4Su!ve" et+o&*####################################################################################################45e-t+ i%te!vie3*###################################################################################################4Fie)& 3o!165ata co))ectio%*###################################################################################47uestio%%ai!e*######################################################################################################8Sa-)e -)a%*######################################################################################################$9Sa-)e si:e*#######################################################################################################$9A%a)"sis ove!vie3*##############################################################################################$9Fi%&i%gs*###################################################################################################################$$Liitatio%s OF REPORT*############################################################################################$'Co%c)usio% a%& !ecoe%&atio%s*###########################################################################$.Refe!e%ces################################################################################################################$2Page 2  of 17  INTRO5UCTION The #orld is in the age of innovation and technological brea!through. Today, there is an ionicrevolution in the story of mobile phone and this brea!through in mobile phone sector is only possible because of smart phones. &nd smart phone usage in Bangladesh has proliferated inrecent days. &ccording to a report,  t+e!e a!e $92;999;99 )ive)" sa!t -+o%e su(sc!i(e!si% Ba%g)a&es+; a%& !oug+)" <0= of t+e a!e -!e-ai& co%%ectio% use!s of &i>e!e%to-e!ato!s  '%uora, ()*+. Especially among the youth and teenagers the usage is significantlyincreased in last four years. &nd the students of Faculty of Business Studies, University of ha!a are no more e-ception. They are the heavy users of smart phone day by day. n thisresearch report, #e #ill conduct a brief e-planation on the topic related to the behavioral patternof the smart phone users in the students of Faculty of Business Studies. This research report isassigned and directed by our honorable course teacher and for this purpose #e conduct thisreport. This report #ill helpful for understanding the recent trends in the smart phone usage of the students of the Faculty of Business Studies, University of ha!a. PROBLEM STATEMENTS* espite the e-tensive penetration of Smartphone at recent times in Bangladesh, researches thathave been carried out are still less for sufficient understanding of the consumers/ preferences onSmartphone and behaviors on the Smartphone usage. Thus, the purpose of this study is to provide the information on the students/ preference on Smartphone, its usage behavior and ho#Smartphone improve the lifestyle of students in Faculty of Business Studies, University of ha!a. Research area: 0e #ill conduct the research on the students of various disciplines at Faculty of BusinessStudies, University of ha!a. Page 3  of 17  RESEARC, ,YPOT,ESIS* Based on the follo#ing research hypothesis #e #ill conduct our report1 Hypothesis 01: 2)1 Smart phone does not improve the standard of lifestyle of the students of Faculty of BusinessStudies, University of ha!a2*1 Smart phone improve the standard of lifestyle of the students of Faculty of Business Studies,University of ha!a Hypothesis 02: 2)1 Smart phone does not have impact on student/s social life2*1 Smart phones have impact on student/s social life. Hypothesis 03: 2)1 E-isting smart users are not satisfied #ith their current device.2*1 E-isting smart users are not satisfied #ith their current device. Hypothesis 04: 2)1 Smart phone users are not heavy users of internet data in their device.2*1 Smart phone users are heavy users of internet data in their device. Hypothesis 05: 2)1 Smart phones does not ma!e the students more smart and productive.2*1 Smart phones ma!e the students more smart and productive. Page 4  of 17  Based on these hypotheses #e conduct our research and try to find out the real trends in usage of smart phone among the students of FBS. OB?ECTIVES OF T,E RESEARC,* igital mobility and connectivity gro# more important every day. 0e !no# people !eep their Smartphone nearby, chec! them fre4uently, and occasionally use multiple devices at once. But#hat do they actually clic! on, do#nload, e-plore, peruse, and avoid on their SmartphoneSurvey responses help us to understand behavioral pattern of smart phone users. The prime ob"ectives of this report are1.Study ho# Smartphone influence lifestyle of students5.iscover perceptions and preferences of Smartphone users5.6earn behavioral pattern of Smartphone users57.Brand preferences of Smartphone users57.Study the attitude of youth, age group *89(+ years , to#ards Smartphone5 BAC@ROUN5* The advancement of digital technology has made the Smartphone an integral part of our daily life. This study #ill uncover the behavioral pattern of the Smartphone users in Facultyof Business Studies, University of ha!a. t is very significant to understand theSmartphone usage behavior because this study #ill help us to understand the perceptionsand preferences of Smartphone users and their behavioral patterns. This #ill help torecogni$e their attitudes and response to the digital technology. This study #ill also uncover attitude and purchase tendency of the students of Faculty of Business Studies, University of ha!a regarding Smartphone. :oreover, this study #ill figure out the students brand preference and their relationship #ith brands and ho# this brand relationship affects their everyday life. SCOPE OF T,E RESEARC,* Page 5  of 17
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