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A STUDY OF APPAREL EXPORT MANUFACTURING UNIT Post-Graduation Diploma Fashion Business

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A STUDY OF APPAREL EXPORT MANUFACTURING UNIT Post-Graduation Diploma Fashion Business
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  A STUDY OF APPAREL EXPORTMANUFACTURING UNITProf. Rekha Dar Department of BusinessPost-Graduation Diploma FashionBusiness By: Radhika Mundhrari!ika Cha"#aPri$an%ha &ainDeek%ha oh#i (2014-2016)  th  !"to#er$2014  NAME OFEXPORT 'OUSE( %&'D!*+!P ADDRESS( 1,&4-.$ D'F ndustrial &rea$ Phase-1 Farida#ad-12100/() el3: 1-12-2255225$ 225522,ed3 !7"e: oom 8o3 .$ 2 nd  Floor 1//0$ &9mal %han oad %arol Bah$ 8e Delhi-11000. el3: 1 11 2.54020.$ 2.5.2.1.;o#ile: 1 ,111224/0 NAME OF O)NER(  <&=& &! (D+!) DATE OF INCEPTION ( ;ay$ 2002 UNI*UE SELLING PROMOTION OF ORGANITAION(    his orani>ation is mainly ?non for its @omenAs and %ids @ear Cu%!o+er%,-rand% ( in !he a%! • 'e +hoteau • ;inoCeau • r#anoutiEtters • &nthropoloy • *oft *urroundins • &ppleseeds • 8eloo? Curren!#$ "orkin/ "i!h( 0#ien!%, 1rand%    he erritory &head   sa#ella Bird   !9ai +lothin   Garnet ill   &dersen'auth   Boots- %idAs and @omenAs @ear   &dams-%ids   ie PriCee PAST -RANDS  ANT'ROPOLOGIE Founded in @ayne$ PennsylCania in the autumn of 12$&nthropoloie remains a destination for omen antin a"urated mi of "lothin$ a""essories$ ifts and home dH"orthat reIe"ts their personal style and fuels their liCesJpassions$ from fashion to art to entertainin3 hey are"ommitted$ as alays$ to oKerin the "ustomers sinatureprodu"ts and unmat"hed serCi"e$ #oth in their more than1,. stores throuhout the nited *tates$ +anada andnited %indom$ and on anthropoloie3"om3 SOFT SURROUNDINGS *oft surroundin is dedi"ated for ma?in its "ustomerAs loo? andfeel their #est3 t as founded in 1 and #ased in *3'ouis$;o3Busy omen of all aes are its "ustomers L espe"ially those honeed to #e reminded to put themselCes at the top of their M!D! '*N3 &ll fa#ri"s hi"h "ome in "onta"t ith the s?in arerated for softness is hat they uarantee3 APPLESEEDS   he &ppleseedJs "ompany #ean as O<ohnny &ppleseedJsO a eneralmer"hant of omenJs$ menJs$ and "hildrenJs "lothes$ as ell as distin"tiCeifts$ in 146 in BeCerly$ ;&3 *in"e then$ the "ompany has reEned its produ"tline to fo"us e"lusiCely on "lassi" omenJs apparel3 &ppleseedJs ?nos the#a#y #oomer oman #etter than anyone3@e understand that hen "lassi"omenJs apparel retailers stop #ein"lassi" or #e"ome too dody$ the primetime oman al?s aay3 @e understandthe importan"e of style$ "omfort$ anduality$ and haCe learned to deCelop"lothin that is truly Etted for the primetime oman3 For 60 years$ &ppleseedJshas striCed to esta#lish a reat or? enCironment that ena#les employees tosu""eed in their "areers and a"hieCe a healthy or?life #alan"e3 @e foster aOfamilyO enCironment ri"h ith feelins of pride and "amaraderie3 NE) LOO   he 8e 'oo? story #ean in 16 as a sinle fashion store in the %3 Fromthere$ theyACe ron to #e"ome a leadin fast-fashion #rand$ ith oCer 600stores throuhout the %! and oCer 200 a"ross urope$ +hina$ 8orth&fri"a$ the ;iddle ast and &sia3 their transa"tional e#siteneloo?3"om no ships to oCer 120 "ountries orld-ideeneratin 10Q of reCenues3 theyAre passionate a#out hatthey do and most importantly$ they haCe fun doin it3*harin this positiCity ith the "ustomers is important tothem3 By eaCin their #rand throuh eCerythin they do$from   their people and store enCironments$ to mar?etin andso"ial media$ they ma?e sure its "ustomers not only loo?ood #ut feel reat too3  UR-AN OUTFITTERS r#an !utEtters is an &meri"an multinational "lothin"orporation headuartered in Philadelphia$ PennsylCania3t operates in the nited *tates$ Belium$ +anada$Denmar?$ Fran"e$ Germany$ reland$ the 8etherlands$*eden$ and the nited %indom3 he "ompany asfounded #y i"hard ayne$ *"ott Belair$ and Ga#riel ham-;orro#el in 150$ and as renamed andin"orporated in 1563 ts inCentory primarily "onsists of "lothin$ footear$ and CURRENT -RANDST'E TERRITORY A'EAD t #ean its 9ourney in 1,, as a ne ?ind of "lothin "ompany L oKerinpersonality throuh spe"ial fa#ri"sR Ene detailsR and easy$ eara#le desins3t manufa"tures and sells "lothin for men and omen3 t is #ased in ;ilford$+onne"ti"ut3 he "ompany oKers shirts$ polos and tees$ seaters andpulloCers$ pants and shorts et"3 he "ompanyAs produ"ts are aCaila#lethrouh dire"t mail "atalos and online3 O&AI CLOT'ING !9ai "lothin$ esta#lished in 1,6 is the +humash ord for moon named aftera small mountain ton in *outhern +alifornia$ noted for its Mpin? momentN atsunset3 t as founded #y &nnelle Bee#e and <ulio arela3 he heart of o9ai"lothin #lends   artisti" desin and a #road use of fa#ri"s $ ith a true&meri"an pioneer or? ethi"3 t em#ra"es an a"tiCe lifestyle$ hi"h for somemeans "lim#in and s?iin and for others$ means or?in and raisin ?ids3 t
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