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A Study on Buying Behavior of Customers Towards the Household Sections in Big Bazaar of LUCKNOW

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ACKNOWLEDGEMENT I take this as an opportunity to thank with bottom of my heart all those without whom the journey of doing my project would not have been as pleasant as it has been to me. I am very thankful to my respected sir Mr. Sanjeev Verma for giving me their valuable advice and guidance towards fulfillment of the project. For any project to be a success, it is very important to get the right guidance and support which I got from my Coordinator, Dr. Anoop Kumar Sin
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    ACKNOWLEDGEMENT I take this as an opportunity to thank with bottom of my heart all those without whom the journey of doing my project would not have  been as pleasant as it has been to me. I am very thankful to my respected sir Mr. Sanjeev Verma for giving me their valuable advice and guidance towards fulfillment of the  project.For any project to be a success, it is very important to get the right guidance and support which I got from my Coordinator, Dr. Anoop Kumar Singh . I express my gratitude to my faculty guide for inspiring me throughout the project.Finally I would like to convey my heartiest thanks to all my well wishers for their blessing and co-operation throughout my study. hey boosted me up every day to work with a new and high spirit.  SWAPNIL SINA M!A MS# $ T  SEMESTE%  %o&&. No. '(((''')(*' 1  DECLA%ATION I hereby declare that this !esearch roject entitled, “  # $tudy on %uying %ehavior of Customers towards the household sections in %ig %a&aar of '(C)*+ written and submitted by me, under the guidance of Mr. Sanjeev Verma  sir, is my srcinal work and that has not been submitted to any other (niversity  Institute previously.  SWAPNIL SINA M!A MS#+IV Sem .  %o&& No.'(((''')(*' 2  CE%TI,ICATE his is to certify that the !esearch roject !eport entitled,  “  A S-u/ on !u/ing !ehavior o0 Cu1-omer1 -o2ar1 -he hou1eho& 1e3-ion1 in !ig !a4aar o0 Lu35no2 ”  for the award of /#$0!1$ 203!00 I* %($I*0$$ #2/I*I$!#I+* in /#*#30/0* $CI0*C0 +F 4 5  $0/0$0! from Institute of /anagement $cience, 'ucknow(niversity, 'ucknow, has been carried out by S2apni& Sinha , under my supervision and guidance. he !eport embodies result of srcinal work and studies carried out by the student himself and the contents of the !eport do not form the basis for award of any other 2egree to the candidate or to anybody else.  Dr. Anoop Kumar Singh Coorina-or6 M!A MS#7 n  8ear IMS6 Lu35no2 9niver1i-/   3  CONTENTS ACKNOWLEDGEMENT 7DECLA%ATIONS :CE%TI,ICATE $CAPTE%+I   )+'$ Introduction  )  +bjectives of the study ; $cope of the study '( Importance of study '' !esearch /ethodology '7+'$CAPTE%+II   '<+:(  Industry rofile-!etail industry in India  '<+'; -/ajor Indian retail sectors in India 7( -%ig %a&aar 7'+7* -Food %a&aar 7<+7= - romotional rograms 7)+:(CAPTE%+III :7+<7 2ata collection :7+:: 2ata analysis and interpretations :$+<7CAPTE%+IV <$+<< Findings of research <$ !ecommendations <* Conclusion <<CAPTE%+V <=+<)  'imitations of the study <) ANNE>9%E S# <;+=7   ?ue1-ionnaire !I!LIOG%AP8 =: 4
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