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A Study on the Awareness and Effectiveness of the Airtel Enhanced Response Campaign

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A STUDY ON THE AWARENESS AND EFFECTIVENESS OF THE AIRTEL ENHANCED RESPONSE CAMPAIGN INTRODUCTION  The advertisement is the fastest growing with respect to the Indian Telecom.  During 2004 the mobile customers have more than doubled to 33million subscribers.  The penetration of cellular mobile services is expected to increase at a significantly high rate  The substitution of fixed phones by mobile phones is expected to increase.  In a country like India, a rapid increase in telecom infra
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  A STUDY ON THEAWARENESS ANDEFFECTIVENESS OF THEAIRTEL ENHANCEDRESPONSE CAMPAIGN  INTRODUCTION  The advertisement is the fastest growing withrespect to the Indian Telecom.  During 2004 the mobile customers have more thandoubled to 33million subscribers.  The penetration of cellular mobile services isexpected to increase at a significantly high rate   The substitution of fixed phones by mobile phones isexpected to increase.  In a country like India, a rapid increase in telecominfrastructure has multiple benefits.  Because of the rapid growth in the telecom market themobile service providers are fighting one another toadd every other person to its subscriber base.  Advertisement are one of the most important tools toattract more and more people towards a particular service provider.   The enhanced response in  Airtel  has been able totarget the right customers through theadvertisement.  They use celebrities like Sachin Tendulkar,Shahrukh Khan, A. R. Rehman. 
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