A Telecom fairytale-Customer Loyalty

This is an empirical study conducted with an objective to understand the customer loyalty scenario in telecommunication sector
of 21
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
    LOYAL CUSTOMERS!!!!!  A TELECOM FAIRYTALE……?????  Ramneek Kaur  Preety MenonGNIMT, Model Town Ludhiana    Once upon a time………    CUSTOMER LOYALTY….WHY BEING CONCERNED?     Researches have shown ã The typical company gets 65% of its business from its existing customers ã  It costs 5 times more to find a new customer than to keep an existing customer happy. ã  It takes 12 good service experiences to overcome a single bad one ã 7 of 10 customers who switch to the competition do so because of poor  service. ã 91% of unhappy customers won’t buy again from the company that displeased them ã And unhappy customers will not only defect, they will grumble to 9 of their friends


Aug 17, 2017
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks