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A teoria dos stakeholders e seu modelo de análise

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Análise das teorias de Stakeholders.
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  4 D WLO[AD GOU U WDMLJOBGL[U L UL\ NOGLBO GL DHÄBAUL 4    Nd|{aeao E( Ul{d`an Elhw{o gl Eaãheadu gd Dgnahauw{dæåo l Uoeaoleoh÷naedu ― LUDF\hapl{uagdgl go Luwdgo gl Udhwd Edwd{ahd ― \GLUEEohwdwo3 ul{d`an(ludfIfndab(eonO wl{no uwdmljobgl{  `oa e|hjdgo ln 4105 ln |n nlno{dhgo ahwl{ho go Uwdh`o{g [luld{ejAhuwaw|wl l ul {l`l{ad d ‒f{|you t|l uln o ul| dyoao d o{fdhasdæåo glazd{ad gl lzauwa{„*@[LLNDH= [LLG 41:5 y( :1!( D agáad t|l lnkdud luwd eohelyæåo á kduwdhwl uanyblu3dbán gou deaohauwdu *l/o| y{oy{alwä{aou! d o{fdhasdæåo wdnkán á {luyohuäplb yo{ o|w{ouf{|you t|l youu|ln ahwl{luulu hdu dæülu gd o{fdhasdæåo( D bauwd ahaeadb aheb|îd ou deaohauwdu `|heaohä{aou eohu|nago{lu `o{hlelgo{lu `ahdheadgo{lu l uoealgdgl( O wl{no uwdmljobgl{  yoy|bd{asdgo ndau wd{gl ho nlao dedgãnaeo ylbou w{dkdbjou gl @{llndh l [llg *41:5! l@{llndh *41:7! á |n ebd{o w{oedgabjo eon o wl{no uwoemjobgl{  *deaohauwd!( Luulu d|wo{luy{oyüln g|du gl`ahaæülu gl uwdmljobgl{  3 |n dnybo l o|w{o ndau luw{awo( O y{anla{o d`a{ndt|l uwdmljobgl{  á wogo f{|yo o| ahgapîg|o t|l ah`b|lhead o| á ah`b|lheadgo ylbo dbedhel gouokclwapou gd o{fdhasdæåo( O ulf|hgo ul {l`l{l d ahgapîg|ou o| f{|you t|l d o{fdhasdæåoglylhgl yd{d d u|d uok{lpapãhead( D gl`ahaæåo ndau dnybd go wl{no á dgowdgd yo{ n|awoud|wo{lu eono ebäuuaed l ul{pl eono yohwo gl yd{wagd yd{d u|du dhäbaulu o| e{îwaedu *e`(GOHDBGUOH= Y[LUWOH 411<= NAWEJLBB= DFBL= VOOG 4116= @[LLNDH=VAEMU= YD[ND[= NEPLD ;997= YJABBAYU ;996= YJABBAYU= @[LLNDH= VAEMU ;996!(Nawejlbb Dfbl l Voog *4116! `dsln d gauwahæåo lhw{l d dko{gdfln l d wlo{ad   uwdmljobgl{  ( D y{anla{d gas {luylawo do lhwlhganlhwo gd o{fdhasdæåo ln ul| dnkalhwl l wln dahwlhæåo gl dnybad{ d pauåo go ednyo gd Dgnahauw{dæåo del{ed gl ul|u ydyáau l{luyohudkabagdglu t|l påo dbán gd `|hæåo gd ndzanasdæåo go b|e{o aheb|ahgo ahwl{luulu lga{lawou gl f{|you gl håo.deaohauwdu l/o| gl håo.y{oy{alwä{aou( D wlo{ad   uwdmljobgl{  wlhwdd{wae|bd{ gl `o{nd uauwlnäwaed d ulf|ahwl t|luwåo `|hgdnlhwdb3 t|l f{|you uåo uwdmljobgl{u  t|l nl{leln o| {lt|l{ln dwlhæåo gd fluwåo?Yd{d Youw *;990! d dko{gdfln y{lwlhgl `dsl{ |nd {lpauåo go eohelawo gl eo{yo{dæåo(Lbl yd{wl go {leohjleanlhwo t|l d eo{yo{dæåo á |nd ahuwaw|aæåo gl f{dhgl anydewo 4 D{wafo ln glulhpobpanlhwo( @dpo{ håo gap|bfd{ o| gauw{ak|a{ uln d d|wo{asdæåo go d|wo{(  ;leoh÷naeo l uoeadb l t|l wãn e{lueago ln wdndhjo l hónl{o ln wogo o n|hgo glpago d u|djdkabagdgl yd{d nokabasd{ {le|{uou l e{ad{ hopdu {at|lsdu( D`a{nd t|l du w{dhu`o{ndæülu yo{t|l wln yduudgo du eo{yo{dæülu ho óbwano t|d{wlb go uáe|bo {lt|l{ u|d {lgl`ahaæåo lht|dhwoahuwaw|aæåo uoeadb( Gl `dwo eono okul{pd G‑O{dsao *;990! d dko{gdfln uwdmljobgl{  y{oe|{d`dsl{ luud {lgl`ahaæåo yo{ nlao gl |nd {ly{lulhwdæåo gl lny{lud t|l d eohuagl{d håo dylhdueono |nd uá{al gl w{dhudæülu gl nl{edgo ndu dgaeaohdbnlhwl eono |n lu`o{æo eooyl{dwapol eonylwawapo t|l lhpobpl |n dnybo hónl{o gl ahgapîg|ou l f{|you o{fdhasdgou( Hluudeohelyæåo d lny{lud á |nd o{fdhasdæåo yo{ nlao gd t|db ga`l{lhwlu ahgapîg|ou l f{|youwlhwdn dwahfa{ ul|u y{õy{aou `ahu( O| gawo gl o|w{d `o{nd d lny{lud á eohuagl{dgd eono |ndahuwaw|aæåo t|l {leohjlel l |wabasd ul|u pîhe|bou eon ou nóbwaybou uwdmljobgl{u eono |nnlao yd{d t|l dnkou ― lny{lud l uwdmljobgl{u ― ndhwlhjdn u|du edydeagdglu gl e{adæåo gl{at|lsd l gl y{luwdæåo gl ul{paæo é uoealgdgl *YOUW ;990!( L á hluud eohuagl{dæåo t|l luwälnkdudgd d blfawanagdgl gd eo{yo{dæåo ― u|d ‒baelhæd yd{d oyl{d{„ hd uoealgdgl ― t|l gldeo{go eon Youw *;990! glylhgl wdhwo gl ul| kon ãzawo hd e{adæåo gl {at|lsd t|dhwo gl u|djdkabagdgl gl udwau`dsl{ du lzylewdwapdu gou uwdmljobgl{u gd o{fdhasdæåo( D lny{lud eono|nd ahuwaw|aæåo uoeadb ho n|hgo eohwlnyo{ëhlo glpl luwd{ lhfdcdgd hd nokabasdæåo gl{le|{uou yd{d e{ad{ {at|lsdu l klhl`îeaou yd{d wogou ou ul|u uwdmljobgl{u (Yd{d @{llndh Vaemu l Yd{nd{ *;997! o y{aheaydb nowapo yd{d o glulhpobpanlhwo gddko{gdfln `oa y{oe|{d{ o`l{lel{ |nd dbwl{hdwapd éu banawdæülu gdu luw{|w|{du gl hlfõeaouw{dgaeaohdau t|l håo eohulf|adn {luyohgl{ udwau`dwo{adnlhwl d el{wdu t|luwülu wdau eono de{adæåo gl hopdu oyo{w|hagdglu h|n dnkalhwl w|{k|blhwo o| ulcd ln |n dnkalhwl eonw{dhu`o{ndæülu yobîwaedu l delbl{dgo glulhpobpanlhwo wlehobõfaeo( Ho lhwlhgl{ gou d|wo{lu yd{d luud u|yl{dæåo `oa hleluuä{ad t|l d dko{gdfln eohelkluul ou hlfõeaou dbán gl u|dw{dgaeaohdb {das leoh÷naed eohuagl{dhgo.ou eono e{adæåo gl pdbo{ yd{d ou uwdmljobgl{u eono cä nlheaohdgo(Go yohwo gl pauwd fl{lheadb d dko{gdfln blpd ln eohuagl{dæåo do bohfo go wlnyo ouahwl{luulu blfîwanou gluulu f{|you l de{lgawd t|l o hlfõeao t|l glueohuagl{d{uauwlndwaednlhwl wdau ahwl{luulu y{opdplbnlhwl eoboed{ä u|d uok{lpapãhead ln {aueo( Oud|wo{lu dahgd d`a{ndn t|l d eo{{lhwl gonahdhwl go ylhudnlhwo dgnahauw{dwapo yl{f|hwd dt|luwåo l{{dgd o| ulcd eono glpl{îdnou gauw{ak|a{ ou ÷h|u l ou klhl`îeaou lhw{l ou uwdmljobgl{u ? Go yohwo gl pauwd gd fluwåo uwdmljobgl{  d t|luwåo ― glhonahdgd gl ‒e{adæåogl pdbo{„ ― yduud d ul{3 eono e{ad{ wdhwo pdbo{ t|dhwo yoglnou yd{d wogou ou houuou uwdmljobgl{u ?  5Nd{wahlbba *;990! dahgd d`a{nd t|l d dko{gdfln uwdmljobgl{  wln uago luwan|bdgd ylbde{luelhwl {lblpëhead gl {le|{uou ahwdhfîplau ― wdau eono eohjleanlhwo edyawdb j|ndho edyawdb uoeadb y{oy{algdgl ahwlblew|db {ly|wdæåo l eoh`adhæd ― ln t|l luwåo lhpobpagdu wogdudu {lbdæülu uwdmljobgl{u ( Gl `dwo Youw *;990! d{f|nlhwd t|l du {lbdæülu l pîhe|bou `dpo{äplaueon ou uwdmljobgl{u uåo {le|{uou gd lny{lud wdhwo t|l {le|{uou ahwdhfîplau eono o ‒edyawdb{lbdeaohdb„ luwåo ul wo{hdhgo anyo{wdhwlu yd{d d glwl{nahdæåo go pdbo{ wowdb gl |nd lny{lud(O d|wo{ eawd d ylut|aud gd lny{lud gl eohu|bwo{ad Deelhw|{l ― hd t|db nouw{d t|l deohw{ak|aæåo gl {le|{uou ahwdhfîplau yogl pd{ad{ lhw{l 55, d 69, gd pdbo{asdæåo gd lny{lud― yd{d u|fl{a{ t|l luud wlhgãhead gä u|yo{wl é y{oyouwd t|l du {lbdæülu uwdmljobgl{  yogln ulndwl{adbasd{ ln {le|{uou leoh÷naeou yd{d d lny{lud(Lhw{lwdhwo G‑O{dsao *;990! l Nd{wahlbba *;990! d`a{ndn t|l d pauåo gonahdhwl gon|hgo gou hlfõeaou dahgd á d go b|e{o eono d óhaed nlwd blfîwand gd lny{lud l ou deaohauwdu* ujd{ljobgl{u ! l ahpluwago{lu ou óhaeou d t|ln ou fl{lhwlu glpln {luyohgl{( Dy{lgonahëhead gd ganlhuåo leoh÷naed wdhwo go okclwapo gd lny{lud t|dhwo gl ul|u dflhwlu á dnybd l yogl ul{ ab|uw{dgd ylbo luyleadb gd {lpauwd Wjl Leohonauw  gl cdhla{o gl ;99< t|l dow{dwd{ gd {luyohudkabagdgl uoeadb eo{yo{dwapd *[UE! {lwond wlulu eohjleagdu eohw{ä{adu donopanlhwo gd [UE l é dko{gdfln gou uwdmljobgl{u eono du go leohonauwd Nabwoh@{algndh t|l eohuagl{d t|l d `|hæåo lzeb|uapd gou hlfõeaou á d fl{dæåo gl b|e{ou yd{d oudeaohauwdu( O luyleadb á `ahdbasdgo eon |nd `{dul t|l lzy{luud kln o yohwo gl pauwd gouwlzwou3 ‒ Wjl y{oyl{ k|uahluu o` k|uahluu au k|uahluu( Ho dyobofq {lt|a{lg  „ *E[OOM lw db ( ;99< y( 4:!(Nluno eon wdau gapl{fãheadu d dko{gdfln uwdmljobgl{  ul yoy|bd{aso| lhw{ldedgãnaeou fl{lhwlu l dbf|hu eî{e|bou yobîwaeou ulhgo deonydhjdgo yo{ |nglulhpobpanlhwo eohuagl{äplb gd wlo{ad gou uwdmljobgl{u *G‑O[DSAO ;990!( Eononlheaohdgo dhwl{ao{nlhwl d gaue|uuåo uok{l d wlo{ad wln |nd t|luwåo gl `|hgo eon|n3t|dau o| t|ln uåo ou f{|you uwdmljobgl{u gd lny{lud l t|dau o| d t|ln ul glpl gd{ dwlhæåo?[lu|nagdnlhwl yogl.ul eohuagl{d{ t|l f{dhgl yd{wl gou d|wo{lu t|l ul oe|ydn gd wlo{ady{oe|{d {luyohgl{ do t|l Nawejlbb Dfbl l Voog *4116! glhonahdn gl ‒y{okblnd gdaglhwa`aedæåo gou uwdmljobgl{u „(\nd eohw{ak|aæåo á d gl Ebd{muoh *411<!( Ga`l{lhwlnlhwl gl @{llndh t|l y{oy÷u|nd gl`ahaæåo dnybd *plcd yd{äf{d`ou dhwl{ao{lu! Ebd{muoh *411<! y{oyül |nd gl`ahaæåo ndauluw{awd ln wl{nou gl ‒yo{wdgo{lu gl {aueo„ l ga`l{lhead ou uwdmljobgl{u lhw{l y{anä{aou lule|hgä{aou( Yd{d o d|wo{ uwdmljobgl{u y{anä{aou uåo dt|lblu t|l uln u|d eohwîh|d  7yd{waeaydæåo d o{fdhasdæåo håo yogl{ä uok{lpapl{( Lblu `o{hleln d ah`{d.luw{|w|{d o nl{edgo du blau l {lf|bdnlhwdæülu t|l glpln ul{ oklgleagdu yd{d t|ln ou anyouwou l o|w{du wdzduuåo glpagdu l uåo fl{dbnlhwl ou deaohauwdu ahpluwago{lu `|heaohä{aou eohu|nago{lu `o{hlelgo{lu l fopl{ho( Jä |n dbwo f{d| gl ahwl{glylhgãhead lhw{l d o{fdhasdæåo l ou uwdmljobgl{u y{anä{aou( Ou uwdmljobgl{u ule|hgä{aou uåo gl`ahagou yo{ Ebd{muoh *411<! eonodt|lblu t|l ah`b|lheadn/d`lwdn o| uåo ah`b|lheadgou/d`lwdgou ylbd o{fdhasdæåo ndu t|l håouåo luulheadau yd{d d u|d uok{lpapãhead yoglhgo oeduaohdbnlhwl ed|ud{ dbf|n wayo gly{lc|îso o| `dpo{leanlhwo pad uwdmljobgl{u y{anä{aou( Yo{ lzlnybo o d|wo{ eawd d nîgad t|lyogl nokabasd{ d oyahaåo yókbaed d `dpo{ o| eohw{d o glulnylhjo gd lny{lud(O|w{d eohw{ak|aæåo yd{d o y{okblnd gd aglhwa`aedæåo á d gl Gohdbguoh l Y{luwoh*411<! t|l y{oyüln |nd wdzohonad gou wayou gl wlo{ad gou uwdmljobgl{u eon o ahw|awo glo`l{lel{ ndau y{leauåo é gaue|uuåo( O y{anla{o wayo ou d|wo{lu glhonahdn gl glue{awapo/lnyî{aeo l ul {l`l{l é wlo{ad |udgd yd{d glue{lpl{ l dbf|ndu plslu yd{d lzybaed{ed{dewl{îuwaedu l eonyo{wdnlhwou luyleî`aeou gdu lny{ludu( O ulf|hgo wayo á d ahuw{|nlhwdb  t|l ln eohc|hwo eon d dko{gdfln glue{awapd/lnyî{aed l ul|u gdgou gauyohîplau á |udgo yd{dlzdnahd{ du eohlzülu lhw{l d fluwåo uwdmljobgl{  l o dbedhel gou okclwapou eo{yo{dwapouw{dgaeaohdau *eono o e{lueanlhwo b|e{dwapagdgl!( Lbd á jayowáwaed ho ulhwago gd ulf|ahwlulhwlhæd3 ‒ul t|aul{ dbedhæd{ *o| lpawd{! ou {lu|bwdgou Z Q o| S lhwåo dgowl *o| håo dgowl!y{aheîyaou l y{äwaedu D K o| E„( O wl{ela{o wayo glhonahdgo gl ho{ndwapo {l`l{l.ul é wlo{ad|udgd yd{d ahwl{y{lwd{ d `|hæåo gd eo{yo{dæåo aheb|ahgo d aglhwa`aedæåo gl ga{lw{aslu no{dauo| `abouõ`aedu yd{d d oyl{dæåo l fluwåo gl lny{ludu( Lbd á edwlfõ{aed ho ulf|ahwl ulhwago3‒`dæd *o| håo `dæd! auuo yo{t|l á o el{wo *o| l{{dgo! d ul `dsl{„ *GOHDBGUOH= Y[LUWOH 411<!(Yd{d ou okclwapou gluwl w{dkdbjo du g|du dko{gdflhu gd wlo{ad t|l ahwl{luudn uåo dglue{awapd ― e|cd gaue|uuåo ndau dgadhwl ul{ä anyo{wdhwl yd{d t|l ulcd y{oyouwo |n noglbo gldhäbaul ― l d ho{ndwapd yo{ ul de{lgawd{ t|l luud dko{gdfln ulcd dglt|dgd t|dhgo ul w{dwd glo{fdhasdæülu {lbafaoudu( Lhw{lwdhwo nluno `dslhgo luwd ga`l{lheadæåo ul pl{ä t|l |nnoglbo gl dhäbaul dbnlcdgo glpl{ä ul{ |n jîk{ago glue{awapo.ho{ndwapo glpago do ed{äwl{áwaeo gd wlo{ad o| ulcd du {lbdæülu eono uåo l eono glpln ul{  ul eonyblnlhwdn( Gluud`o{nd do nluno wlnyo ln t|l uåo glue{awdu dbf|ndu ed{dewl{îuwaedu gd wlo{ad o noglbofdhjd `o{nd(Gohdbguoh l Y{luwoh *411<! d`a{ndn t|l lnko{d du dko{gdflhu glue{awapd lahuw{|nlhwdb ulcdn uafha`aedwapdu yd{d d wlo{ad u|d kdul `|hgdnlhwdb á ho{ndwapd l {lt|l{
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