Government & Nonprofit

Adoption of social media for sustainable development learning and teaching. Annabella Habinka

Description
1. ADOPTION OF SOCIAL MEDIA FOR SUSTAINABLE DEVELOPMENT LEARNING AND TEACHING By Dr. Annabella Habinka D. Basaza-Ejiri Mbarara University of Science and Technology…
Published
of 11
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  • 1. ADOPTION OF SOCIAL MEDIA FOR SUSTAINABLE DEVELOPMENT LEARNING AND TEACHING By Dr. Annabella Habinka D. Basaza-Ejiri Mbarara University of Science and Technology Institute of Computer Science, P.O Box 1410, Mbarara, Uganda Phone: +256772571444 e-mail: annabinka@must.ac.ug THE 5TH AFRICA CONTINENTAL REGIONAL CENTRE OF EXPERTISE (RCE) CONFERENCE, UGANDA 14TH – 16th October 2015
  • 2. Summary • Introduction – Theories of adoption • Problem statement • Objectives/research questions • Literature review • Methodology • Results • Recommendations and conclusion
  • 3. Introduction • Social media is defined as interaction among people focusing on creation, sharing or exchange of information and ideas physically, or virtually (electronic/web-based) (Jan and Hermkens, 2011). • Web-based social media is defined as a group of Internet- based applications that build on the ideological and technological foundations of the Web and that allow the creation and exchange of user-generated content (Haenlein, 2014). • Examples: Facebook, Twitter, Myspace, Twoos, Linkedin, Google+, Whatsapp, Viber, SMS, Radio etc
  • 4. Theories of Adoption • Diffusion of Innovations (Rogers, 1962) • Technology Adoption Model (Davis, 1986) • Unified Theory of Acceptance and Use of Technology (UTAUT) – (Venkatesh et al., 2012)
  • 5. Problem statement • Little is known about the conditions and consequences of using social media in learning sustainable development. • From the adoption evaluation perspective
  • 6. Objectives • The main objective of this study is to describe a theoretical model that supports sustainable teaching and learning . Specific Objectives • To determine factors for sustainable teaching and learning. • To derive a model for sustainable teaching and learning • To evaluate the model of sustainable teaching and learning
  • 7. Literature review analysis Models Parameters TAM (Davis, 1986) DOI (Rogers, 1962) UTAUT (2012) Proposed Performance Expectancy √ √ √ √ Effort Expectancy √ √ √ √ Social influence √ × √ √ Facilitating conditions × × √ √ Hedonic motivation √ × √ √ Price value √ × √ √ Habit √ √ √ √ Age √ √ √ √ Gender × × √ √ Experience × √ √ √ Perceived Ease of Use √ √ × √ Education and Training Course requirement √ × × √ Participants image on social media × × × √ Site subject and interaction on social media × × × √
  • 8. Unified Theory of Acceptance and Use of Technology (UTAUT)
  • 9. Methodology Mixed methods that is • Quantitative (SPSS Version 19) • Qualitative data analysis (ALTAS TI)
  • 10. Modified Model
  • 11. Recommendations and conclusion In order for social media to flourish in a University student environment the following should be considered 1) Casual conditions: the course’s requirement 2) Intervening conditions: the participants image on social media, the participants work characteristic and the participants competence in computers and the internet, Knowledge about computer skills and social media, Usefulness of the social media platforms 3) Contextual conditions: the site’s subject and the environment’s characteristics or conditions. (security, Access to internet /improved network infrastructure, Resources: time and finances key to social media usage,
  • Search
    Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks