School Work

Alexandru.moldovan. the Role of Social Media in Election Campaigns

Description
Scientific paper
Categories
Published
of 9
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Related Documents
Share
Transcript
  The Role of Social Media in Election Campaigns The Role of Social Media in Election Campaigns Author: Alexandru MoldovanFürst Franz osef Strasse ! # $%$&# 'aduz &&%& ()*(*)++alexandru,moldovan-uni,liFS!(&& $Seminar paper .niversit/ of 0iechtenstein1raduate School2rogramme: 3,T, and 4usiness 2rocess ManagementCourse: Topics in 3S ResearchAssessor: Stefan Seidel5or6ing period: ),&&$,(&!7 to !(,!(,(&!78ate of su9mission:  The Role of Social Media in Election Campaigns Table of ContentsAbstract1. Introduction 2. The liberal perspective (The positivist perspective)...................................................................32.1. Behaviorism................................................................................................................................42.2. tructural functionalism school................................................................................................! . Conclusion#eference list (  The Role of Social Media in Election Campaigns Abstract 4/ stud/ing the statics of the presence of the electorate at the voting sections it 9ecameo9vious for politicians that less and less people are illing to express their vote, As aconse;uence# ne measures are needed to 9e ta6en in order to enlarge the distri9ution of the political message and to convince people to vote, The purpose of this stud/ as to investigatethe changes that a ne political instrument# social media# 9rings into the d/namics of the political game,The starting point of the anal/sis is represented 9/ the understanding of the concepts of  political communication and pu9lic opinion 9/ means of stud/ing ade;uate scientificliterature, 4/ identif/ing pu9lic opinion as a 6e/ concept# the next step as ta6en inexplaining ho this is formed and evolves over time under the influences of factors li6emedia and societ/, After understanding the inner d/namics of pu9lic opinion 9/ the means of three ell 6nontheoretical models# the factor ne media as introduced into the anal/sis of these models,4enefits and limitations of using social media are identified after stud/ing those extendedmodels, 7  The Role of Social Media in Election Campaigns 1. Introduction 2olitical communication is defined as <an interactive process concerning the transmission of information among politicians# the nes media and the pu9lic,= >2ippa# n,d,# !?According to Sanson and @immo# the field of political communication is a complexinterdisciplinar/ field, Since the appearance of the first chrestomathies in the field of the political communication science > !$ 7# in France# 1rand 0arousse de la language franaiseand in .SA# Band9oo6 of Communication# coordonated 9/ @immo# 8,  Sanders D,R,# apud @immo# 8,# Sanson# 8,0,# !$$&# p, ? the authors tried to structure the theoriesela9orated in this field on several dimensions, Some authors thought to structure this teories depending on the research topic in the field# so @immo and Sanson structured them in to categories: voter persuasion paradigm and<after voter persuasion paradigm=# hat the/ call the critical a9ordation >@immo# 8,#Sanson# 8,0,# !$$&# p, % ?,2ippa @orris >2ippa @orris# !$$$? prefers also a chronological approach, Bence# he startsfrom the <antear theories# the mass propagation theories=# 9efore the second orld ar 33#after <post ar theories of strengthening the partisanship= and the last class of theories#<cognitive theories# agendasetting and the theories of the persuasive effects=,ther or6s# li6e Band9oo6 of 2olitical Communication >@immo# 8,# Sanders# D,R,# !$*!?and Band9oo6 of 2olitical Communication Research >Daid# 0,0,# (&&%? presents the theories 9/ their aparition /ear and 9/ their importance, Another model of structuring the theories in the field of political communication it is offered 9/ theGue9ec school through the <0a communication politi;ue: Htat des savoirs# enIeux et perspectives=or6 coordinated 9/ AnneMarie 1ingras >(&&7?, This model has at its 9asis to 9ig epistemologicalschools: positivist thin6ing and critical thin6ing, Although apparent so different in structure all these perspectives are stud/ing the same theories,Therefore# e ill continue on the structure proposed 9/ Anne Marie 1ingras, 1. The liberal perspective (The positivist perspective) The main stud/ goals of the positivist school are: the effect of massmedia on the vote process# thedevelopment of the pu9lic opinion# the role and effect of the opinion pools# the role and the functionsof the massmedia in democrac/, 3f e ould concentrate on @immo and Sanson# e could sa/ that %
Search
Tags
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks