Lazada in the Philippines Wins the Popularity Game

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  Lazada in the Philippines wins the popularity game, with twice as many monthly web visits (32 million versus 16 million, according to the latest iPrice report) as its competitor. But Shopee Philippines is quickly catching up with its catchy ads and attractive pricing. With the e-commerce competition in the country getting more intense, the two companies come up with their own ways to win more customers. Lazada online shopping has a combination of retail and marketplace models. It started and continues to use a retail model in which it manages and sells inventory from its own warehouses. Eventually, it added a marketplace model, opening its doors to third-party merchants who sell their products using the e-commerce platform. The Lazada app is easier to navigate, too. When you open a product page, you can quickly go to sections like Ratings and Recommendations without scrolling down the page, as the links can be tapped on the top of the screen.But when it comes to actual deliveries, this is where Lazada beats its main competitor. Orders usually arrive within the given delivery time frame or even earlier than expected. Some customers even receive their orders within 24 hours. “Lazada is the only viable way to build a scalable e -commerce business in the Philippines. We are fundamentally changing the way people do business. says Inanc Balci, Lazada Philippines CEO. Together with our sellers, Lazada is proud to lead the way in empowering more customers and changing the shopping landscape in the Philippines through our technology- driven platform.”  With over 10 million ecommerce buyers today, Mr. Balci believes that the Philippines can be the online shopping capital of the world. With an additional 63 million active Facebook users, Lazada has a huge consumer base to fuel seller growth. More than 12,000 active sellers have already found sustainability and success on Lazada’s platform. These sellers, offering a wide assort ment of products (electronics, fashion, home & living, health and beauty among a few) now reach customers in Luzon, Visayas and Mindanao. Isaac Saliendra, one of Lazada’s sellers, shared his success story: “At the age of 19, I started selling fashion bags on Lazada. Four years later, this remains to be my main source of income. Lazada gave me tools I needed to realize my dreams of becoming my own boss in a mobile-driven world. “Lazada is the great equalizer. New York Sneakers, which is a purely digital store has been able to compete with top local and multinational shoe brands on the platform” said Tracie Lyn Artificio, a proud Lazada merchant.     According to the iprice insights ( which presents the Map of E-   Commerce to rank the Philippines’ top e -commerce players based on average quarterly traffic, mobile application ranking, and social media followers, Lazada is way ahead of its competitors. The data collected this month of April shows the online shopping portal garnering a staggering 67,679,800 monthly visits as compared to its nearest pursuer Shopee which gets 9,165,600 visits per month. Third-running Zalora is farther down with 3,072,300, while ebay and Beauty MNL take in 1,826,000 and 1,121,300 visits, respectively.
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