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158512198 KOMATSU Case Solution

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  KOMATSU CASE ANALYSIS By Group 1 (Roll No.1-16)  FACTORS LEADING TO SUCCESS OF KOMATSU Factor Type of factor Reason for selection Strategic alliance with International Harvester (wheel loader technology), Bycyrus-Erie (excavator technology), Cummins Engine (diesel Engine) External Strengthening relationship with related and supporting industries (according to the National Diamond theory by Porter) Implementation of TQC concept to upgrade the quality of their products Internal As Japanese companies are known for their Quality Control programs, it will help the company to gain competitive advantage and improve the national diamond Strengthening dealer network & spare parts support External Makes the web cluster stronger. EME industry needs strong after sales support; diagnose & spare parts required for re-comissioning the machine at earliest if it is under breakdown Time and again introducing projects like project A, project B, Future and Frontiers, Maru C Internal It brings in the Strategic Intent for the organization and motivates employees to achieve the goals  FACTORS LEADING TO SUCCESS OF KOMATSU CONTD…   Factor Type of factor Reason for selection Investment in R&D during the early 1960s and thereby increasing number of models Internal Achieving competitive advantage through innovation The company priced 30% to 40% below Cat equipments in target markets Internal Cost leadership helped the company to gain foothold in target market by offering low priced products Benchmarking with Caterpillar helped Komatsu to improve continuously Internal Helped them to seek out the most capable competitor as motivator Became a full line supplier during the 1980s and improved production efficiency Internal It helped them to gain competitive advantage over its rivals  Complementator 1.Govt policy 2.Natural Calamities Inter firm rivalry(HIGH) 1.Cat is market leader 2.Price as well as technology driven Threat of potential entrants (LOW) 1.Huge investments 2. Complex technology Bargaining power of buyers (HIGH) 1.Customised product for various locations 2.Corporate buying 3. Availability of options Threat of substitutes (LOW) 1. Blasting is not permitted in city area. 2. Even in mines blasting is not always economical; after blasting also loaders or excavators are required Bargaining power of supplier (HIGH) 1. No in house R&D. Technology dependence on IH, Bycyrus-Erie & Cummins 2. Dealers, operators of machine Product  : Earth Moving Equipment 5 FORCES MODEL
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