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BEN-JERRY

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    1 SAN PEDRO COLLEGE OF BUSINESS ADMINISTRATION   SAN PEDRO COLLEGE OF BUSINESS ADMINISTRATION INDUSTRIAL ENGINEERING COMPUTER FUNDAMENTALS WITH IE APPLICATION (IE_13) PRELIM BEN & JERRY’S ICE CREAM: CHERRY GARCIA AND CHERRY GARCIA FROYO (CASE STUDY) SUBMITTED BY: AVILES, KENNETH BAGAPURO, MARY JANE BONA, LORAINE MARIE CANTILLAN, TRISHA ANN DE GUZMAN, MARTIN DERIADA, MICAH ELLA HONOR, MANOLYN MORALES, SOFIA LORAINE SANTOS, JOHN LOUIE SOLIS, ALMA SUBMITTED TO: RHADINIA G. TAYAG MEng IE FEBUARY 4, 2019    2 SAN PEDRO COLLEGE OF BUSINESS ADMINISTRATION   I.   INTRODUCTION  Figure 1. Ben & Jerry’s Ice Cream Logo  Adapted from: https://all-free-download.com   Ben and Jerry's Homemade Inc. is a manufacturing company of super premium ice cream, frozen yogurt and ice cream novelties in rich and srcinal flavors, loaded with big chunks of cookies and candy. Ben and Jerry's Homemade Inc. was founded in May 1978 by Ben Cohen and Jerry Greenfield. Their first Ice cream shop was opened in an old renovated gasoline station in Burlington, Vermont. During 1987 Cherry Garcia Ice Cream was introduces by Ben and Jerry's and it was named for grateful dead guitarist Jerry Garcia at the suggestion of two Deadheads from Portland, it becomes the first ice cream named for a rock legend. The product of Ben and Jerry's was hailed as the  best ice cream in the world in 1981 by the Time Magazine. Ben and Jerry’s Homemade Inc. is a successful manufacturing company however, the company receive customer complaint regarding to Cherry Garcia Ice Cream product due to not enough cherry counts. Based on the study, during the inspection in the process, the problem is not about the count of cherry in Cherry Garcia  product but it is the switching of the two different packaging.    3 SAN PEDRO COLLEGE OF BUSINESS ADMINISTRATION   In this case, they simply changed the photo on the box to solve the current  problem. In this study the researchers will solve the problem by applying Enterprise Resource Planning System to avoid reoccurrence of the said problem. II.   PROBLEM STATEMENT Ben and Jerry Homemade Inc. is experiencing customer complaint about the insufficient amount of cherries in their product Cherry Garcia Ice Cream due to switching packaging of two different products.  Figure 2.   Ben & Jerry’s Ice Cream and Frozen Yogurt in Cherry Garcia Variant  Adapted from: https://www.target.com and https://www.amazon.com  III. OBJECTIVES GENERAL OBJECTIVE    To resolve customer complaint regarding the Cherry Garcia Variant by the application of Enterprise Resource Planning (ERP) System.  SPECIFIC OBJECTIVE    To apply bar coding system to all the products of Ben and Jerry.      To provide systematize checklist for the packaging materials.      To provide more convenient inventory segregation of different packaging materials for every finished good.      4 SAN PEDRO COLLEGE OF BUSINESS ADMINISTRATION   III.   ALTERNATIVE COURCES OF ACTION (ACA) III.I. Applying bar coding system to all the products of Ben and Jerry By applying bar coding system and with the help of the application of Enterprise Resource Planning in Ben and Jerry products will help the company in solving the current problem which is experiencing the customer complaint and will help them to increase their productivity. (Pointil systems, 2012) Bar codes are the most popular of the automatic data entry methods. It is a pattern of parallel bars and spaces of variable widths arranged in a specific predetermined pattern to represent a corresponding number, letter, or symbol. The information in a bar code is contained in the relative thickness and relative position of the lines and spaces within the specific data characters. Scanner convert the bars and spaces into usable information for data entry. SWOT ANALYSIS Strength    Easier identification of  product    Accurate database    Accurate sales report Weaknesses     New internal control guidelines for the operators Opportunities    Avoid confusion of the  products Threats    Feedbacks of consumer because of changes in the packaging   Table 1.  SWOT Analysis for Applying bar coding system to all the products of Ben and Jerry

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Sep 22, 2019

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Sep 22, 2019
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