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Chapter 8 Strategic management Pearson Education Canada Inc.

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Chapter 8 STRATEGIC MANAGEMENT © 2003 Pearson Education Canada Inc. 8.1 © 2003 Pearson Education Canada Inc. LEARNING OBJECTIVES ã You should be able to: – Explain the importance of strategic management – Describe the steps in the strategic management process – Explain SWOT analysis – Differentiate corporate-, business-, and functional-level strategies 8.2 © 2003 Pearson Education Canada Inc. LEARNING OBJECTIVES (continued) ã You should be able to (continued): – Explain
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  Chapter 8  STRATEGIC MANAGEMENT © 2003 Pearson Education Canada Inc.   8.1  © 2003 Pearson Education Canada Inc. LEARNING OBJECTIVES ã You should be able to:  –  Explain the importance of strategic management  –  Describe the steps in the strategic management process  –  Explain SWOT analysis  –  Differentiate corporate-, business-, and functional-level strategies 8.2  © 2003 Pearson Education Canada Inc. LEARNING OBJECTIVES (continued) ã You should be able to (continued):  –  Explain what competitive advantage is and why it’s important to organizations    –  Describe the five competitive forces  –  Identify the various competitive strategies 8.3  © 2003 Pearson Education Canada Inc. THE IMPORTANCE OF STRATEGIC MANAGEMENT ã What Is Strategic Management?  –  A set of managerial decisions and actions that determines the long-run performance of an organization ã Purposes of Strategic Management  –  Involved in many decisions that managers make  –  Companies with formal strategic management systems have higher financial returns than companies with no such system Important in profit and not-for-profit organizations 8.4

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Jul 22, 2017

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Jul 22, 2017
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