General Background

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   GENERAL BACKGROUND One of the trends which attracts most of the youth nowadays are milk tea shops because of the different and unique blend of tea with the combination of milk and tapioca pearls. It’s 2019, 11 years after the popular milk tea arrived in our  shores and love for milk tea is at an all time high. The sheer number of milk tea fans keep growing as milk tea shops keep popping up with their extensive menus that ensure that anyone can find their exact, perfect cup. Nowadays, it’ s not surprising to see someone you know drinking milk tea at least once a week. Lining up for hours. Although we don’t have  an extremely rich history with tea like in China, Filipinos have always had a taste for tea. Nestea iced tea anf Lipton iced tea have always had a taste for tea. These teas are household and restaurant staples, C2 went extremely big back in the day, and most of us brew our own salabat or ginger tea. In fact, milk tea has always been there even before the craze, ChowKing has been selling Nai Cha, traditional HongKong milk tea made with black tea and evaporated milk with tapioca pearls. So what exactly cause the sudden spike in fame? It was December 9, 2008, when founders of Serenitea Juliet D. Herrera Chen and Peter L. Chen who spent some time in Taiwan where milk tea was already trending full swing thought that us Filipinos were going to want in on it too. They were right. By the year 2009, Serenitea shops had already been doing well and entreprenuers soon caught on. Milk tea shops began to populate the Philippines. This was the true start of the explosion.   The milk tea trend has come such a long way but its still here and we think its here to stay. And because of this trend, our group decided to bring this kind of drinking experience here in our municipality. We would like to let residents living in this municipality as well as residents living in the nearby barangays experience the trend of milk tea shops along with its different refreshing blend of milk teas offered. In our opinion, this shop wiIl help our municipality whenever we will have visitors coming from different places, we will have a place where to bring them for long talks or relaxation. Survey has been conducted to evaluate whether the proposed project will be acceptable in the municipality as well as the neighboring barangays. Their positive response make it possible to pursue our feasibility study for this project. The proposed project will be located in front of Colegio de San Francisco Javier which will operate from 8:00 in the morning until 7:00 in the evening. This feasibility study aims to help our municipality to cope up with the trends nowadays.
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