Government Information as Development Communication

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  Government Information as Development Communication: The present After the February 1986 revolution, the government information system was overhauled. The new government searched for ways to dismantle the propaganda machine and harness the government information system for rebuilding Philippine society. The government information network consists of: 1. Office of the Press Secretary (OPS) Was created under executive no. 92 issued in December 1986. it absorbed the presidential press staff, the bureau of national information, bureau of broadcasts, and the Maharlika broadcasting system/radio ng bayan. 2. The Philippine Information Agency (PIA) Was created through executive order no. 100 dated December 24, 1986. pia is to provide for free flow of accurate, timely and relevant information to assist people in decision-making and in identifying opportunities to improve the quality of life, and enable citizens to participate meaningfully in democratic processes. 3. Information Offices of Department / Agencies Almost all government departments and agencies Maintain information offices. *Barriers to Free Flow of Information  There were barriers to the free and fast flow of information needed for people to participate meaningfully in democratic processes 1. Policy Barriers   The 1973 constitution recognized people’s right to information on public matter but it was not supported by law, policy, or program. 2. Organizational Barriers    Little distinction was made between political ang development-oriented public information.    70% of government information personnel and resources were concentrated in metro manila, thus severely restricting the floe of information in the rural areas.    There were no outlets for government publications and materials.    Lack of appropriate mechanism and funding. 3. Relationship Barriers   The government and the people distrusted each other. Because government information manipulated the people, it eventually lost its credibility. As a result, people did not believe in public officers disseminating development information. 4. Infrastructural Barriers Media could not fill the people’s need information because of inadequate media reach and distribution. *STRATEGIES 1. DECENTRALIZATION OF INFORMATION OUTLETS  - the government thrust a present is to decentralize communication, bring it closer to the people and attune it to their information needs. Each department or agency will they be responsible for its information program. For instance, the (DOH) will take charge of health information. 2. COORDINATION OF INFORMATION EFFORTS  - to prevent various information agencies from working at cross purpose, they need to coordinate with each other.  3. MEDIA DEVELOPMENT Developing media is necessary because communication facilities and resources are concentrated in urban centers, to the detriment of rural areas which are most needy of information for personal and community development. Government must therefore initiate developing media for countryside, involving in it the private media. 4. Linkage with private media/institutions   Government communication agencies coordinate with private media through industry organizations, such as: *Kapisanan ng mga brodkaster sa pilipinas *Publishers association of the Philippine inc. *Public relations society of the Philippines *National press club *Provincial press/media club The Challenge Before Us:   A. There is severe information poverty in the country   *Newspaper   - on 1985, only 22% of households would have at least one daily newspaper in a week.   *Radio   –    set ownership in 1985 was 72-77% of households. If present rate of growth continues, all households would have a radio set in 2030.   *TV    –    set ownership in January 1985 was between 16-22% of households. B. Communication in the country Is a difficult and complex   process   Some 58 million Filipinos comprise roughly 10.4 million households. By year 2000, the population will have reached an estimated 75 million. C. Bureaucratic procedures hamper effective operation of the government information system   Government information operations are hampered by limited budgets; difficulty of hiring better and more creative personnel due to low wages and lack of incentives. D. Private communication enterprise cannot meet the demands for development information   Private communications enterprises ate profit-oriented. They do not go to non-profit ventures. They usually target the moneyed sector of the population, and exclude media-starved or information-poor areas.  Office of the Press Secretary   Ang Opisina ng Kalihim ng Press ay ang pangunahing pagpaplano ng patakaran, pagprograma at pag-coordinate ng entity ng gobyerno para sa pagsasagawa ng isang may-katuturan at epektibong programa at impormasyon sa komunikasyon. Ang mas malaking papel nito ay ang pagbuo ng pag-unawa ng mga tao sa mga patakaran at programa ng gobyerno pati na rin mapahusay ang suporta ng publiko at tiwala para sa mga tulad nito. Philippine Agency Agency Ang Philippine Information Agency ay ang opisyal na information ng Pamahalaang Republika ng Pilipinas. Ito ay isang kalakip na yunit ng Presidential Communications Operations Office (PCOO). Nakikipagtulungan ang PIA sa Opisina ng Pangulo sa pamamagitan ng PCOO, mga ahensya ng gobyerno ng nasyonal, at iba pang mga ahensya ng pampublikong sektor sa pakikipag-usap ng kanilang mga programa, proyekto, at serbisyo sa mamamayang Pilipino. Ang ahensya ay may panrehiyong tanggapan sa lahat ng 15 mga rehiyon at mayroong isang sentro ng impormasyon sa 79 na mga lalawigan sa buong Pilipinas. Ang Presidential Communications Operations Office (PCOO)  Ay namamahala sa pagpapakalat ng mensahe ng pamahalaan sa mga pribadong entidad ng media. Nagsasagawa ito ng pangangasiwa at kontrol sa mga nilalang media ng estado na pag-aari upang maipakalat ang mga opisyal na mensahe nang maayos at epektibo alinsunod sa plano ng komunikasyon. Ito ay may pananagutan para sa akreditasyon at pagpapatunay ng mga kredensyal ng mga kaukulang media ng dayuhan na naaayon sa pangunahing gawain nito na linangin ang mga relasyon at tulungan ang mga pribadong entidad ng media. [4] Sa panahon ng pamamahala ni Benigno Aquino III, ang Presidential Communications Office (PCO) ay pinangalanang Presidential Communications Operations Office (PCOO).


Sep 22, 2019
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