Technology

LinkedIn: Building relationships with the world's professionals

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1. Building Relationships with the World’s Professionals Henry Clifford-Jones, Director, Marketing Solutions EMEA 2. Our Mission. Connect the world’s professionals to…
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  • 1. Building Relationships with the World’s Professionals Henry Clifford-Jones, Director, Marketing Solutions EMEA
  • 2. Our Mission. Connect the world’s professionals to make them more productive and successful 2
  • 3. Our Offering to Members EverywhereInsightsIdentity Connect, find and be found Be great at what you do We work where our members work
  • 4. LinkedIn then
  • 5. LinkedIn now
  • 6. Key Trends 6
  • 7. Content is our core 10XMore engagement with content vs jobs COMPANIES & ORGANISATIONS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
  • 8. Hewlett-Packard Mobile is on the rise 33%Of unique visiting members come through mobile apps, versus just 19% a year ago. LinkedIn data Q1 2013
  • 9. Developing Strategies for Marketers Marketers as Editors Employees as Marketers 9
  • 10. LinkedIn Transformation professional publishing platform 10 Rich data drives content relevance 1.3 million+ publishers send diverse content to LinkedIn Members share compelling content through the network Individually relevant content from brands and publishers
  • 11. LinkedIn Confidential ©2013 All Rights Reserved 11
  • 12. The average LinkedIn member is 12x more likely to see top tech brands though an employees profile page than on their company page Company Page Views Employee Profile Views 12X More Page Views
  • 13. LinkedIn Confidential ©2013 All Rights Reserved 13
  • 14. Non-Followers Non-Employee Followers Employees 1.8X More Engaged Your employees are you biggest advocates 7.4X More Engaged Source: LinkedIn Internal data Indices only for active members in September 2013
  • 15. LinkedIn Confidential ©2013 All Rights Reserved 15
  • 16. How to make content work for you? 16
  • 17. 1. Make your customers more productive and successful 17
  • 18. 2.Be the editor 18
  • 19. 3.Make it snackable 19
  • 20. 4.Value the “who” 20
  • 21. Thank you uk.linkedin.com/in/henrycliffordjones 21
  • 22. 1 of every 3 professionals on the planet is LinkedIn 22 238m Global 50m Europe 14m UK
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