marketing plan

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  New    -    Product Development   and Product Life    -    Cycle   Strategies  Chapter 10  10-1 Objectives Understand how companies find and   develop new   -   product ideas.   Learn the steps in the new   -   product development process.   Know the stages of the product life   cycle.   Understand how marketing   strategies change during the   product’s life cycle.  10-2 $50 billion in   profits over 27   years   Early new product   development relied   heavily on copying   the competition   $4.2 billion   annually invested   in R & DInnovation is   critical to   Microsoft’s future   success   Much of R & D   efforts are Internet   related   Many new products   and services are in   development c   Microsoft  10-3 Definition New Product Development    Development of srcinal   products, product   improvements, product   modifications, and new   brands through the firm’s   own R & D efforts.

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