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  AMITY COLLEGE OF COMMERCE AND FINANCE PROJECT TITLE  –  AUTOMOBILE INDUSTRY ANALYSIS WITH REFERENCE TO TATA MOTORSPROGRAMME  –  BACHELOR OF COMMERCE(HONOURS) NAME OF THE STUDENT  –  ANAMIKABATCH  –  2018-21SEMESTER -3ENROLLMENT NO  –  A3104618049 NAME OF GUIDE  –  MRS JOITY TOMER   DECLARATION I hereby declare that my project work entitled NTCC, company report on Tata motors, submitted to the Amity College of Commerce and Finance, is a record of the srcinal work done under the guidance of Mrs. Joity Tomer. The findings in this report are  based on the data collected from different sources of information available. All the endeavours put in the completion of this task are genuine and srcinal to the best of my knowledge. No part of this report is a duplication of any report.  CONTENTS  Rationale for choosing the automobile sector   Introduction and history of Tata Motors  SWOT analysis of the company  Pestle analysis of the company  Porter’s Five Forces Model  Implications and relevance  Conclusion  References  RATIONALE FOR CHOOSING AUTOMOBILE SECTOR   The automobile industry is a capital-intensive and knowledge intensive industry, plays an important role in the country’s socio -economic development. India is expected to be the world’s third largest automotive market in terms of volume by 2026.  In the modern age-the development of the economy of any country cannot be imagined without the development of the automobile industry. In recent years, the global share of the automotive industry in the GDP structure is increasing, and the growth dynamics will create new jobs and increase the average wage.  The automotive industry contributes to the expansion of the taxable base and revenues of the state budget, develops auxiliary branches, influences scientific and technical progress, testifies to the level of solvent demand and the standard of living of the population of the country and much more. Thus, the effective functioning and development of the automotive industry is important not only economic, but also social significance for any country.  India holds a strong position in the international heavy vehicle arena as it is the largest tractor manufacturer, second largest bus manufacturer and third largest heavy truck manufacturer in the world.  India is expected to reach 72 vehicles per 1000 people by 2025.

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Sep 22, 2019
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