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  India’s Largest Branded Network of HotelsComplete Analysis  OYO Rooms : Branded Hotels, Affordable Stay Introduction: OYO Rooms, commonly known as OYO, is an Indian hotel brand that owns and operates aswell as aggregates  standardised hotel rooms . It is India’s largest hotel network spreadacross 180 cities with 6500+ hotels offering standarised and hastle - free stay experiences atan unmatched price with home feel experience.   Oyo Rooms was founded in the year 2012 by its founder Ritesh Agarwal as Oravel Stays PvtLtd but later in the year 2013 was changed to OYO. Operations for Oyo Rooms started fromGurgaon with its first hotel and later spread to several cities and towns in India. Oyo Roomshas extended its reach from domestic market to international arena with its presence inMalaysia. Its headquarters base is at Gurgaon in Haryana.  Aim and Vision of OYO Rooms:     Our goal is to change the way people stay away from home.   Our vision is to offer the ‘OYO Rooms experience’ to every business, leisure and pilgrimtraveler.  Demand State: Latent Demand  : Identified the difficulties and needs of the people away from home andexplored the hidden demands of standardised budget rooms with easy bookings, check-insand check-outs.  Product Analysis:   Various Levels of Product    Core Benefits (A place for proper rest and sleep)Basic Product (A room equipped with bed, lights, fan, washrooms etc.)Expected Product (Standarised Services with hygenic rooms, clean washrooms, proper lightsand fans, clean bedsheets etc.)Augmented Product (Complimentary breakfast, free Wifi, AC, branded toiletries, flat screenTV, beverage tray, easy and clear policies, easy and fast bookings etc.)Potential Product(Women’s exclusive hotel rooms, rooms for unmarried couples under OYOrelationship mode, OYO Township etc.)   Basic OYO Room’s Business model  Books a part of Hotel’s inventory beforehand(Oyo reaches out to 0-2 star hotels and even guest houses to partner with them or a hotelowner can also reach out to Oyo)Organise those hotel rooms under their brand name – Oyo RoomsThese partner hotels provide standardized service to customers of those rooms as decided ina contract with OyoBookings are made through the Oyo Rooms website, mobile application and other partner OTAsOyo  doesn’t own  any of these properties instead invests in marketing and qualityimprovement for the hotels under its fold. It’s a win-win for Oyo and the hotels as many of them don’t have the network, knowledge or the budget for smart marketing, and they runempty. Oyo helps them improve their yields.Oyo Room’s services are particularly customized for   budget customers  but keeping in mindtheir basic needs of wifi, clean linen, television, and air conditioners.Oyo Rooms has positioned itself as a brand which cares about its customers and entertain nocompromise on quality. A special team travels and  audits the services  regularly so that theset standards can be maintained. They also offers service training and qualitative supplies to property owners.Oyo doesn’t focus just on discoverability of the partners among the users but also onthe standardized quality of the services provided.  Product Differentiation:   StandardizedOyo Rooms promises to provide the same amenities and the same awesome experienceacross all its rooms.   AffordableOyo offers rooms at prices that no other player in the budget segment offers today.   Technology Driven/Ordering EaseThey use pioneering technology to the hospitality sector to deliver better and more efficientoperrations, management, services and customer relationship management. A room can be booked in just 3 taps, or within 5 seconds through their mobile application.   Various services at a single platfromWith its tie-ups with various other companies and platforms provides wide range of services.  Product Portfolio/Mix: Oyo Rooms have a  wide product portfolio  which is updated time to time to cater to theneeds and demands of the various types of customers leading to  product line stretch . It hasalso  co-branded  with various other service providers like Airtel for Wifi support, Ola for transport support, Biotique for in-room toiletries, Air Pegaus, PayPal and Mobikwik for  payments to increase its service base and for the comfort of the customers. It have  multipleproduct lines  with varying depths:   Hotel Budget RoomsOyo Rooms partners with hotels with the aim of providing standardized services including  free wi-fi and breakfast, flat screen TVs, spotless white bed linen of a certain thread count,branded toiletries, 6-inch shower heads, a beverage tray  etc. These services are available inaround 180+ cities in India and in Malayia. Budget rooms according to their price range aredivided into  Standard, Premium, Elite rooms  leading to the  product depth of 3.   Holiday PackagesOyo Rooms offers holiday packages consisting of   transport, assisted services and local activities, besides stay across its leisure destinations . These packages are being offeredacross Gangtok, Uttarakhand, Tamil Nadu, Goa, Himachal Pradesh, Kerala, Rajasthan, the North East and Kashmir and among other tourism regions. It also provides special honeymoon packages  for couples. These packages differ according to the duration of the tour and additional services along with basic that are in every package. Special activitiesdepending upon the package like  river rafting   in the Rishikesh package,  trekking   in hillstations are also provided.   OYO Welcomes CouplesTo cater with the demands of   young and unmarried couples  Oyo provides budget rooms for couples under relationship mode in 60% of its inventories. For promotion of their newlyintroduced services they give discounts in the form of coupon codes but these offers remainvalid only for a specific time period.   OYO WEOyo Rooms offers budget rooms  exclusively for women travellers  with  all-women staff    andspecial amenities for women. Some of the features specific to these properties include automated door locks, hair dryer, iron and full length mirror in rooms apart from librarywith magazines for women, doctor and beauty services on call and cab services outside the property . Currently this service is only available in Gurugram but company is planning toexpand the services to other cities in the near future due to the overwhelming response fromthe targeted women travelers. They are looking at converting existing properties into OYOWE brand, apart from signing new properties. These properties will be transformed in termsof design and features. Considering the dismal state of women security in the country, andincreasing instances of harassment and violence, Oyo WE brand appears to be a much neededoffering which is appreciated by women travelers.

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Sep 22, 2019

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Sep 22, 2019
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