Marketing

Principles of Marketing Discussions

Description
Description:
Categories
Published
of 19
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Share
Transcript
  PRINCIPLES OF MARKETING   Topics to be Discuss Introduction to the Principles of Marketing 1.   Principles of Service Marketing 2.   Principles & Objectives of Marketing 3.   Marketing Activities List 4.   Good Marketing & Promotion Techniques An Introduction to the Principles of Marketing A.   Principles of Marketing  –   The Marketing Mix    Product    Price    Promotion    Place B.   Principles of Marketing  –   Targeting Particular Consumers C.   Principles of Marketing - Branding An Introduction to the Principles of Marketing    Principles of Marketing 1  –   Create an Offering    Principles of Marketing 2  –   Conduct Market Research    Principles of Marketing 3  –   Identify Your Target Markets    Principles of Marketing 4  –   Understand Consumer Behaviour    Principles of Marketing 5  –   Draft a Marketing Plan    Principles of Marketing 6  –   Fine-Tune the Four Ps    Principles of Marketing 7  –   Embrace Public Relations and Social Media    Principles of Marketing 8  –   Draft a Marketing Budget    Principles of Marketing 9  –   Measure Performance    Principles of Marketing 10  –   Assess Customer Satisfaction and Loyalty 4 Basic Principles of Marketing a.   Product  b.   Price c.   Place d.   Promotion  The 7 Ps of Marketing a.   Product  b.   Prices c.   Promotion d.   Place e.   Packaging f.   Positioning g.   People What are the Five Principles of Marketing 1.   BEGIN WITH YOUR CLIENTS 2.   KNOW YOUR TARGET MARKET 3.   REVEAL YOUR VALUE 4.   KEEP YOUR NETWORK GROWING 5.   BUILD RELATIONSHIPS WITH PROSPECTS  INTRODUCTION TO PRINCIPLES OF MARKETING   by M.T. Wroblewski; Updated August 15, 2018 https://smallbusiness.chron.com/introduction-principles-marketing-70888.html 1. Principles of Service Marketing 2. Principles & Objectives of Marketing 3. Marketing Activities List 4. Good Marketing & Promotion Techniques Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to “psychographics.” Another reminder may occur to you when someone suggests that you review “the four Ps.” And, more and more lately, your gaps may  become obvious wh en your marketing team speaks convincingly about “the best marketing channel.” You're just not sure what type of channel they mean.  These references have exposed a gap in your understanding of the principles of marketing, a topic that will probably demand more of your time than any other element of your business, next to the main product of service your business revolves around. Just as aspiring chefs must learn the fundamental skill of “mise en place” –    “everything in its place” –   small business owners must learn the basic principles of marketing before they can put everything in its proper place when  people talk and strategize about marketing. As you rightly suspect, the principles of marketing is a topic so vast that it can, and does, fill  books. And who has time to delve into a thick marketing textbook when you have a business to run? Instead, do the next best thing: acquaint yourself with the 10 key principles of marketing  –   the principles most likely to affect the growth of your small business. Then, if you have deeper questions, you can round out your knowledge by referring to robust sources from the U.S. Small Business Administration and the University of Minnesota. After all, even time-pressed chefs must sometimes put things on a low flame, until they can once again turn up the heat. Launch Your Learning Curve With Precision   You wouldn't be the first small business owner (or the last) to use the words “sales,” “advertising” and “marketing” interchangeably, in the hopes that your staff will do a quick m ental juxtaposition and “will know just what you mean.” But remember that chef, who's also learning how to sharpen knives. As you sharpen your understanding of the principles of marketing, you'll realize that precision counts. So, start with a clean slate and delineate the three terms, with help from the American Marketing Association. The AMA states: Sales   is “any of a number of activities designed to promote the customer purchase of a product or service. …The process generally includes stages such as asse ssing customer needs, presenting  product features and benefits to address those needs and negotiation on price, delivery and other elements.”*   Advertising   is “the placement of announcements and persuasive messages in time  or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies and individuals who seek to inform and/or persuade members of a  particular target market or audience about their products, services, organizations or ideas.” (Note the key word: “purchased.” Advertising is a paid mode of communication. Advertising is still often confused with public relations or with publicity, which involves the use of free activities, such as press conferences and personal appearances.) To appreciate  just how dynamic a field marketing can be, look no further than the evolving definition of marketing.   In 1985, the AMA tersely defined it as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.” It broadened the definition in 2004 to say it's “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients,  partners and society at large.”   Now, you have the backdrop you need to better appreciate the 10 basic principles of marketing that will surface repeatedly in your life as a small business owner.
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks
SAVE OUR EARTH

We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

More details...

Sign Now!

We are very appreciated for your Prompt Action!

x