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PRO458_Chapter 2_The History of Public Relations

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Introduction to Public Relations Part One Public Relations«The Profession Chapter 2 The History of Public Relations © 2007 The McGraw-Hill Companies, Inc. All rights reserved. Learning Outcomes At the end of this lesson, you should be able to: ‡ ‡ ‡ discuss the two major forces that influenced the development of public relations in the United States during the 1930s explain how PR became a respected and sophisticated profession during the post-WWII era. postdiscuss how public relations is c
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  Part OnePart OnePublic Relations«The ProfessionPublic Relations«The Profession Chapter 2Chapter 2The History of Public RelationsThe History of Public Relations Introduction to PublicIntroduction to PublicRelationsRelations © 2007 The McGraw-Hill Companies, Inc. All rights reserved.  L earning Outcomes L earning OutcomesAt the end of this lesson, you should beAt the end of this lesson, you should beable to:able to:  discuss the two major forces that influenced thediscuss the two major forces that influenced thedevelopment of public relations in the Uniteddevelopment of public relations in the UnitedStates during the 1930sStates during the 1930s  explain how PR became a respected andexplain how PR became a respected andsophisticated profession during the post sophisticated profession during the post--WWII era.WWII era.  discuss how public relations is currently changingdiscuss how public relations is currently changingat the start of the 21st century.at the start of the 21st century.  Why Study the Historical Roots of Why Study the Historical Roots of Public Relations?Public Relations? To excel in a profession like publicTo excel in a profession like publicrelations, you must master its culturalrelations, you must master its culturalroots.roots.  What are the dynamics in a culture (past andWhat are the dynamics in a culture (past andpresent) that make your discipline vital topresent) that make your discipline vital tosuccessful involvement in that culture?successful involvement in that culture?  What forces shaped your culture regardingWhat forces shaped your culture regardinghow people think and behave relative to yourhow people think and behave relative to yourprofession?profession?  M ade in America M ade in America  Public relations as a profession wasPublic relations as a profession wasinitially an American phenomenon.initially an American phenomenon.  By the end of the 20th century, the sameBy the end of the 20th century, the same forces were mandating a need for PR forces were mandating a need for PRthroughout the industrialised world.throughout the industrialised world.  L eaders through the centuries have L eaders through the centuries havealways sought to influence theiralways sought to influence their publicspublics..
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