Research paper

Research paper
of 26
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  Abstract The research is based on the CSR activities conducted by Finolex Industries Ltd. Ratnagiri. The CSR of FIL was recently broadcasted on Zee business. The project on water schemes has been nominated for a national level CSR competition. Hence makes it an attractive subject of research. The research identifies the needs of the beneficiaries understands their wants and demands based on the overall study of demographic, social and cultural issues. It reflects the gap in between expectations of the beneficiaries and the value delivered; between the management’s ideas and expectations of beneficiaries. It draws attention towards the strengths and weaknesses of the projects and identifies the opportunities and threats associated with them. It involves the study of political, social and economic influencing the choice, planning, and execution of the activities. It evaluates the responses of the beneficiaries and analyses the value delivered. It also analyses the effectiveness of the execution of activities and analyses its usefulness. Moreover it also highlights the need to make CSR more strategic being a need of the day. The qualitative research is based on the interviews of concerned authorities who are a part of execution and  planning whereas the quantitative evaluation is based on the responses of the beneficiaries by means of questionnaires. The research identifies the efforts taken by the company, difficulties faced while implementation of the activities. It studies the challenges faced while meeting the expectations of the beneficiaries and catering to the need fulfillment. It gives recommendations to the company to overcome the same. Overall the response of beneficiaries has been very positive. The beneficiaries are willing to participate with full-fledged support to the Co. As a part of research, areas of improvement have been identified and lists of activities that can make CSR more sustainable and need based have been suggested. Key words CSR, sustainable, value delivered, strategic, gap  1. Introduction Finolex Industries Limited (FIL) was established in 1981. The company sought to manufacture Rigid PVC Pipes and Fittings at Pune, which find large-scale application in the agriculture sector. The company has set up a PVC resin manufacturing facility at Ratnagiri on the west coast of India. Ratnagiri is situated in Konkan region which is less industrialized. The region is blessed with natural resources that largely support the agriculture, fisheries and other economic activities. Mango plantations, cashew plantations and coconut plantations are major assets. The villagers have always resisted industry establishments due to the fear of water pollution, gas leakages, air pollution etc. to protect the ecosystem of Ratnagiri. In the beginning, the company faced anxieties of the villagers. In order to overcome this resistance, PR activities were started to appease the people here and ensure their support. Moreover considering the welfare of the region as a duty and responsibility of the company CSR activities existed since then with the face of PR. After the law on CSR was introduced the CSR activities existing got a new face and many new activities started with a full swing. Areas of CSR activities of Finolex as per Schedule VII of the Companies Act, 2013 1.   Promoting preventive health care and sanitation and making available safe drinking water. 2.   Promoting education and employment enhancing vocation skills especially among children, women, and livelihood enhancement projects. 3.   Women empowerment. 4.   Ensuring environmental sustainability, ecological balance, protection of flora and fauna and water. 5.   Training to promote rural sports and rural development projects.  2. Literature review 2.1 Socioeconomic study The socio economic survey is an important part of any business organization to know about their core stakeholder the “community”, where they operate. It is hence important to align the goals of the business and the CSR for sustainable social development. It helps develop insights. Objectives    To understand the problems in the local area    To get acquainted with the past and present geographical and social environment    To understand the reasons for backwardness in the villages    To study the living standards of villages    To know the transport and communication facilities in the villages    To know the health and hygiene of the villagers and medical facilities    To know about sports, games and culture in the region of study    To know the attitude of people towards the education Social Impact Social impacts are the consequences to human populations of any public or private actions that alter the ways in which people live, their culture, work, play, organize, meet their needs and cope up as a member of society. These can be positive or negative. It can be improvement or deterioration in social wellbeing. The changes may affect political systems, environment, employment, income, production, way of life, culture, health, property, fears, aspirations, religious sentiments etc. These impacts differ from urban to rural and from project to project. Some people tend to be benefited while others lose. The impacts are severe for vulnerable groups, tribal people women-headed households, elderly persons, landless persons and the poor. The aim of the CSR activities must be focused on  positive impacts and enhancing them; at the same time taking measures on negative impacts and making the society a better place to live, thrive and flourish.  2.2 Profile of Ratnagiri Geographical Location: The district of Ratnagiri lies between 16*.30' and 18*.00' North latitude and 73*.00' to 74*.00' east longitude on the Konkan strip along the West Coast of India. The district has a  North - South length of about 180 CMS and an average East West extension of 64 kms It’s coastal length is about 167 kms. The district is bound by Raigad district in the North , Sindhudurg in South, the Arabian sea on the West and the Sahyadri hills on the East. Demography:   Description 2011 Actual Population 1,615,069 Male 761,121 Female 853,948 Population Growth -4.82% Area Sq. Km 8,208 Density/km2 197 Proportion to Maharashtra Population 1.44% Sex Ratio (Per 1000) 1122 Child Sex Ratio (0-6 Age) 936 Average Literacy 82.18 Male Literacy 90.93 Female Literacy 74.53 Total Child Population (0-6 Age) 155,560 Male Population (0-6 Age) 80,333 Female Population (0-6 Age) 75,227 Literates 1,199,392 Male Literates 619,012 Female Literates 580,380  (2.1) 1. District   Ratnagiri   2.Area  8196 sq. kms.   3.Sub-divisions 3 (Ratnagiri, Chiplun, Dapoli)   4. Talukas   9 (Ratnagiri, Mandangad, Dapoli, Khed, Chiplun, Sangmeshwar, Lanja, Rajapur, Guhagar)   5.Means of Transport  Railway Stations  –  15 Road transport, ports 6. Area under Irrigation  5413 hectares   7. Industries  Big-120 Small-3374 8. Languages/Dialects  Marathi, Daldi (Konkani)   9. Folk-Arts   Naman, Jakhadi 10. Main Crops  Rice, mango, cashew, coconut   11. Area under Horticulture  1,20,194 hectares 12. Health Infrastructure  PHC-67 Rural Hosp.-10 Dist.Hosp.-1 Big-2 13. Tourist Places  Shreekshetra Ganpatipule, Velneshwar, Pavas, Marleshwar, Hedvi, Dervan, Guhagar (2.2)
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