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statement of intent

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  How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Media language    Variety of shot types    White dress has connotations of innocence, nature and animals connotes    Location is scenic and reflects mystical mood of song    Makeup is mysterious and dark in contrast to outfit    L has no makeup making her seem innocent and grounded    Natural lighting    Non-diegetic music only to focus on music and not distract from it    Narrative followed but with varied and sometimes non-linear shots in order to add to disorientating and mystical feel    Filmed during summer and autumn to give contrast Media representation    Younger characters represented in a more positive way to show vibrancy of youth, likely to be received positively by target audience    Nature shown to be beautiful and something to be revered Media industries    Sony music artists appeal primarily to a mainstream audience with some alternative bands present Media audiences    16-25, gen Z and millennials    Fun- loving, won’t want sad video, interested primarily in good music      AB, media literate and educated  How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media  production? (approx. 100 words)    Similar aesthetic    Links on site to music video on YouTube, as well as embedded on site    Emphasis on streaming services    Website easy to use and appealing to target audience as it is an important element in getting to know the artist
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