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THE PUBLICATION OF SIME DARBY PROPERTY INDIVIDUAL TAKE HOME ASSIGNMENT II PUBLIC RELATIONS: MEDIA AND METHODS COMM 3520 SECTION 1 SIR AZNAN BIN MAT PIAH NURIZZATI BINTI ZULKEFLI 1615388

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THE PUBLICATION OF SIME DARBY PROPERTY INDIVIDUAL TAKE HOME ASSIGNMENT II PUBLIC RELATIONS: MEDIA AND METHODS COMM 3520 SECTION 1 SIR AZNAN BIN MAT PIAH NURIZZATI BINTI ZULKEFLI 1615388
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       THE PUBLICATION OF SIME DARBY PROPERTY INDIVIDUAL TAKE HOME ASSIGNMENT II PUBLIC RELATIONS: MEDIA AND METHODS COMM 3520 SECTION 1 SIR AZNAN BIN MAT PIAH  NURIZZATI BINTI ZULKEFLI 1615388    PUBLICATIONS OF SIME DARBY PROPERTY In general, Sime Darby is a major multinational conglomerate company leading in Malaysia. Moreover, Sime Darby Property is one of the largest property developers leading in Malaysia by revenue and gross development value of current projects. Sime Darby consists of five core sectors which are plantations, property, industrial, motors and logistics. Proudly Sime Darby is listed on the Main Board of Bursa Malaysia Securities Berhad. Briefly, I have analysed and managed to study about the publication of the corporation which is they used both; in-house magazines and few brochures for publication  purpose. Thus, it will be easy and convenience for the public to get information and highlighted updates about the corporation. First, the type of publication they used is in house magazines named Sime Darby property: Lifestyle Collection and few brochures used to inform about promoting their newly launched property project. The target audience is specifically based on the location of the property developed such as in Melawati (KL east), Ara Damansara, Bukit Jelutong, Denai Alam and many more. The effort due to the published and informed different accordingly to different location. However, the target audience is exactly people all around Malaysia. Moreover, they also targeting audience from Middle class till high class based on the location area of their  property project. Their market is only high-income people.    The purpose of the publication is to acknowledge people about their latest and current  promotion of the property and in terms of giving informative features about the property. Sime Darby also recently launching PRIME website which offers the people more exciting features. Furthermore, in that magazines and brochures, it also content merely about the  promotion newly launched property which specifically located area and giving highlight news and updates about their corporations. In addition, the frequency of the publication of magazines and brochures is monthly at most of time especially during peak season like celebration of Chinese New Year, Deepavali and Hari Raya. They will give promotion, informative features and event updates during that time. The design and layout used for the published magazines is so adorable and attractive. They made it look alive and the concept of urban living style such as including the properties’  picture as the background and layout. The use of white space also minimal and not too bright as its many content inside it. They made it balanced between the use of white space and other  background’s colour. Moreover, they standardized the font type that been used for each written articles and column in the magazine and brochures. It was Arial font-type make everything easy to be read and looking clean. Furthermore, the size of magazines is A4 as it easy to be carry and keep it. For the brochures, the size is minimal and just nice so that it is readable and illustrative also good and minimalize.  Next, the ink and colour u sed is bright as opposite the background’s colours. It is also easy to read and produced a better quality of wordings and for illustrative purpose. Most of the wording use black colour as it has a bright and light layout. It also looked very glossy and not easy to stain it. The material of the paper used is very high-end qualities and the weight is very light and easy to hold and carry it.
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