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  Seminar in Entrepreneurship Commerce 2019 1 WEBSITE DEVELOPMENT CREATIVITY IN TECHNOLOGICAL ORIENTATION AMONG ENTREPRENEURS Nurul Nadia Johari, Ika Saffawati Zuhairi, Nur Ain Izanie Zailam, Nur Azzianni Zawawi, Raja Suzana Raja Kasim Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia. Email: nadia.a16a1343@siswa.umk.edu.my,saffawati.a16a0221@siswa.umk,izanie.a16a1330@siswa.umk.edu.my,azzianni.a16a0643@siswa.umk.edu.my,rajasuzana@umk.edu.my  ABSTRACT Introduction: This paper introduces Super Big Digital, which offers design and build website service to entrepreneurs.  Objectives:  The purpose of this paper is to examine empirical works related to the team creativity and technological orientation literature. Next, to identify the pattern of technological orientation used in website information and to determine the significant of new product development speed. Methodology:  This paper interprets the use of the theoretical framework integrating the team creativity, Gong et al. (2013), new product development speed, Rindfleish and Moorman (2001) and technological orientation, Kim et al. (2013). Data was analysed using market survey to generate a set of service concept represent the concept generation. Key findings:   Team training skills’ and the idea creativity are two important factors in th e design of the website. In technological orientation, the service is always state-of-the-art technology. Website design and development in business is followed by the current trends and industry of e-commerce and is faster than the industry norm. Conclusions:  The effectiveness details of website related with the technological orientation and new product development speed were examined. This paper assists new entrepreneurs to have a clear understanding of each stage of its consultancy on designing the website services as a new service launching, Keywords: team creativity, technological orientation, website design, entrepreneurship. 1.0 Introduction  As of 1999, Internet had grown for read-only website without interact feature, today for Web 4.0 is known as symbiotic which is interact user in the same way that humans communicate. Website development is continually growing and getting up speed around the globes as a tool of business  Seminar in Entrepreneurship Commerce 2019 2 development especially among entrepreneurs. As entrepreneurs, they had a lot of start-ups struggling to establish their foot in the market. The agenda of this project is to educate people  being become more creative in creating website based technological orientation and new product development speed. This study attempts to propose those student and business people who already aware about the website as daily use on Internet. In this situation, using online platform is much easier rather than physical platform. This study exposes the participants on how to develop the website by own creativity for being recognize in the market today. 2.0 Problem Statement The industry of e-commerce is faster than norm industry, but many people still did not recognize the state-of-the-art technology. The effectiveness details of website related with team creativity and technological orientation today. Through the team training skills during the teaching services, it will increase interest among entrepreneurs to develop their own websites. This paper intended is to find a new service and develop it to a process which would clarify new service development and launch process. The final service that can increase the success for Super Big Digital’s is new service and launches. All new service development and launch process are mainly focused in problem-solving cases for entrepreneur. The purpose is to recognize new product development speed that can be clarify as the good approach during the early stage in entrepreneurships. Next, is to rise the success among the entrepreneurs in team creativity while gaining new experience in interaction and management through technological orientation by using the modules given. 2.1 The Purpose of Inquiry and Research Questions This paper aimed to offer a training and consultancy services on entrepreneurs to develop own websites. It is focus on effective details of websites which related with the technological orientation and new product development speed today. Therefore, the research questions for this  paper are framed to: 1.   What kind of consultancy that can be offered to empower the creativity in developing the websites among entrepreneurs? 2.   How to increase the acceptance towards participants about the state-art-of technology? 3.   How to improve the team creativity in the new product development speed by using the application of the technological orientation? 1.   Team training skills’ in teaching website affected trainee?  2.   In technological orientation, teaching website service are always state-of-the-art technology? 3.   In new product development speed, the industry of e-commerce is faster than industry norm.  Seminar in Entrepreneurship Commerce 2019 3 This paper will offer some answers to the research questions based on the extensive and analysis of literature and conduct market survey. 3. Significance of the Inquiry This paper significant because explore the effectiveness details of website that related with team creativity, technological orientation and new product development speed today. The market survey on those issue is important in designing the website service as a new service launching for Super Big Digital. 4. Summary of Theoretical Framework The process in creating website service and consultation with team creativity, technological orientation and new product development speed are examined. This exploration is important to make it significant for this project paper to suggest a new service development speed and launch  process. Thus, explore the project to create new teaching service using the right platform for each participants. The theoretical framework explains new entrepreneurs to have a clear understanding for each stage in consultancy on designing the website service. This paper integrates that team creativity by Gong et al. (2013), new product development speed  by Rindfleisch and Moorman (2001) and technological orientation by Kim et al. (2013). The model is appropriate for this inquiry as it allows audience to understand how Super Big Digital create opportunity in website development either on education or business. 5. Methodology Our main research focus on how entrepreneur marketing in their product to maintain in market. The researchers conducted a literature survey among new entrepreneurship who want to learn create website. Specifically, we address market survey. The data collected using a measure by seven-point Likert scale and the analysed to generate service concepts represents the concept generation. Our target market is around all university students such as USM, UKM, UMS and other university, all businesses or entrepreneur and all schools. 6. Analysis and Discussion 6.1 Background & Literature Reviews The website is important to business entrepreneur or who have product or service to sell over internet. It means to be alternative to physical retail stores to sell goods and products. If you  build a website for your business, it can be as benefits. It can be related to the team creativity, new product development speed and technological orientation. Our data was self-administered among 151 customers; analysed using descriptive and 122 customers are participated. 6 .1.1 Team creativity  Seminar in Entrepreneurship Commerce 2019 4 In response to the team creativity is together in creating website among new entrepreneur and other who sell the product or service. It refers to the generation of novel and useful idea by a team of employees working together. In this proposal, the term team creativity measure four item which is item are measured on seven-point Likert scale. 6.1.2 New product development speed According to the new prod uct development, it defined as a firm’s efficient utilisation of new  product alliance information in moving from conceptualisations to the market. In this case, we make website is the one thing functional in design and has all the necessary graphics, web solutions such as payment gateway, shopping chart, merchant accounts online and other solutions. Website must be design effectively so that online shoppers would fine the site a good store to shop. 6.1.3 Technological orientation  The view on the technological orientation is as the ability and the will to acquire a substantial technological background and includes behaviours such as investment in R&D and pioneering with state-of-the-art technologies. The seriousness of technological orientation can be reflected in to identify and review the pattern in website development. This makes it important for online business to ensure that their website  pattern is built properly to increase their sales and business potential. 7 . Training and Consultancy Services:   8. Findings 9. Conclusions Consultation and designing website service are well-addressed in entrepreneurship to engage into an opportunity-based and entrepreneurship. As offering consultation and designing website service by addressing the technological orientation for a new venture opportunity. The theoretical contribution: integrates team creativity by Gong et al. (2013), new product development speed by Rindfleisch and Moorman (2001) and technological orientation by Kim et al. (2013). Contributes to the robustness of entrepreneurial intention and action model in a Malaysian perspective. Practical contribution: the offering of a new business as consultation and designing website service appears to a significant move which can offer access for a new market leader and student to learn opportunity in entrepreneurship. Teachers/educators in consultation and designing website service required team creativity, technological orientation and new product development
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