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01 Sun Tzu Overview And Key Factors

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1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute 2. Be prepared… <ul><li>……
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  • 1. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: The Key Elements of Sun Tzu The Science of Strategy Institute
  • 2. Be prepared… <ul><li>… to be surprised </li></ul>
  • 3. A Little History
  • 6. Five Components that Comprise your Position
  • 8. HEAVEN EARTH CHANGE TIME CLIMATE GROUND TERRAIN FIGHT OVER PLACE MARKETPLACE BUSINESS CLIMATE
  • 9. METHODS LEADER
  • 10. The Goal or Mission
  • 11. The Competitive Environment
  • 12. The Competitive Unit
  • 13. Focus and Unity
  • 14. METHODS LEADER GROUND CLIMATE PHILOSOPHY Place WHERE Earth Heaven WHEN Change Skills HOW Processes Character WHO Commander Mission WHY
  • 15. WHY We climb the mountain WHERE we climb WHEN we climb WHO climbs and their character HOW we climb and our skills
  • 17. Focus Unity STRENGTH
  • 18. Heaven and Earth
  • 19. Center PLACE TIME
  • 21. TIME beyond our control We do not control trends over time. We can only see them. These include peoples emotions, attitudes, and feelings.
  • 23. PLACE what we fight over Where we fight the “mind share” of customers
  • 25. K2? Everest?
  • 27. Center PLACE TIME FOCUS
  • 28. Leader and Methods
  • 29. METHODS LEADER PHILOSOPHY
  • 30. LEADER The success of the competitive unit depends on five qualities in its leader...  
  • 31. LEADER GROUND INTELLIGENCE
  • 32. LEADER CLIMATE COURAGE
  • 33. METHODS LEADER TRUSTWORTHY STRICT
  • 34. LEADER PHILOSOPHY CARING
  • 35. METHODS
  • 36. METHODS CLIMATE PROCEDURES PROCESSES SYSTEMS
  • 37. METHODS GROUND ORGANIZATION
  • 38. METHODS LEADER LEARNING SUPPORT
  • 39. METHODS PHILOSOPHY STANDARDS
  • 40. METHODS LEADER PHILOSOPHY UNITY
  • 41. The Four Skills of Strategy Listen Aim Move Claim
  • 42. AIM MOVE LISTEN CLAIM
  • 43. LISTEN LISTEN
  • 44. AIM AIM
  • 45. MOVE MOVE
  • 46. CLAIM CLAIM
  • 47. LISTEN CLAIM AIM MOVE
  • 48. LISTEN CLAIM MOVE AIM
  • 49. An Introduction to Sun Tzu’s “The Art of War” Chapter 1: Analysis and Attack The Science of Strategy Institute
  • 50. Positions are not good or bad except in comparison to others KNOW MYSELF KNOW MY ENEMY
  • 53. Has knowledge of what and where Knows when to move or hold LISTEN AIM
  • 54. Changes are in their favor They can move more freely WHEN CLIMATE FAVORS COMPETITOR
  • 55. CLAIM MOVE AIM LISTEN
  • 56. ATTACK A MOVE to new GROUND MOVE
  • 57. $$$$$ MOVE $$$$$
  • 58. Source of WEALTH Source of COSTS
  • 59. INCOME EXPENSE LISTEN CLAIM MOVE AIM
  • 60. Competition must pay for itself.  
  • 61. Foiling a Competitors Advance SURPRISE DECEPTION BATTLE SIEGE
  • 62. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM 4 Attacks
  • 63. SURPRISE LISTEN CLAIM MOVE AIM
  • 64. DECEPTION Prevent competitors from advancing LISTEN CLAIM MOVE AIM
  • 65. Cause Competitors to make bad decisions DECEPTION AIM
  • 66. LISTEN CLAIM MOVE AIM
  • 67. Deception Is CHEAP for us MOVING is EXPENSIVE for our COMPETITOR DECEPTION MOVE AIM
  • 68. Final thoughts on Analysis and Attack
  • 69. INFORMATION PHYSICAL LISTEN CLAIM MOVE AIM
  • 70. LISTEN CLAIM MOVE AIM
  • 71. SURPRISE DECEPTION BATTLE SIEGE LISTEN CLAIM MOVE AIM
  • 73. But Wait, There’s More
  • 74. Congratulations! We have covered about ½ of the first chapter of the “Art of War” The Science of Strategy Institute
  • JDP04Webfinal

    Jul 22, 2017
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