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  Perencanaan Rekayasa SWOTH analysis TKU314C  Strengths, Weaknesses, Opportunities and Threats (SWOT) Originated by Albert S Humphrey in the 1960s ã A useful technique for understanding Strengths and Weaknesses, and for identifying both the available Opportunities and the existing Threats ã A simple icebreaker helping people get together to kick off strategy formulation ã A more sophisticated way as a serious strategy tool ã In a business context, helps carve a sustainable niche market ã In a personal context, it helps develop career in a way that takes best advantage of talents, abilities and opportunities ã Help uncover opportunities to exploit ã By understanding the weaknesses of business, to manage and eliminate potential threats By looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.  Strengths ã What advantages does your organization or your product have? ã What do you do or your product may be better than anyone else? ã What unique or lowest-cost resources can you draw upon that others can't? ã What do people in your market see as your strengths? ã What is your organization's or product Unique Selling Proposition (USP)? ã Consider your strengths from both an internal perspective, and from the point of view of your customers and people in your market. ã Be realistic and if you're having any difficulty with this, try writing down a list of your organization's or product’s characteristics. ã When looking at your strengths, think about them in relation to your competitors. For example, if all of your competitors provide high quality products, then a high quality production process is not a strength in your organization's market, it's a necessity.  Weaknesses ã What could you improve? ã What should you avoid? ã What are people in your market likely to see as weaknesses? ã What factors lose you sales? ã Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you don't see? Are your competitors doing any better than you? ã It's best to be realistic now, and face any unpleasant truths as soon as possible


Jul 23, 2017
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