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07 CB sessions - personality.ppt

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Personality Analyzing Consumer Behavior Personality Personal Values Lifestyles Personality Personality: an individual’s unique psychological makeup, which consistently influences how the person responds to his or her environment Personality Personality: How does personality influence consumer behavior? Psychoanalytic Theory – not discussed Sociopsychological Theory Trait-Factor Theory Personality Sociopsychological Theory Recognizes interdependence of the individual and society—individu
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  Personality    Analyzing Consumer Behavior Personality Personal Values Lifestyles  Personality an individual’s unique psychological makeup, which consistently influences how the person responds to his or her environment Personality:  Personality How does personality influence consumer behavior? Personality: Psychoanalytic Theory  –  not discussed Sociopsychological Theory Trait-Factor Theory

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Jul 23, 2017

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