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1001 europeana

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1. kort 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark 2. 1001 users telling new stories…
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  • 1. kort 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark
  • 2. 1001 users telling new stories about Denmark… The police head quarters In Cph
  • 3. 1001-users developing content…. <ul><li>” Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers” </li></ul><ul><li>limodriver, cph </li></ul>
  • 4. 1001-users commenting… ” The story almost made me cry. It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”
  • 5. How does the site work?
  • 6. Let’s watch a movie about it
  • 7. Our common dillemma is: Moving from…
  • 8. A traditional approach to heritage
  • 9. to a modern and interactive approach to heritage…
  • 10. <ul><li>(Danish) cultural heritage </li></ul>In order to protect and make people know and love… cultural heritage
  • 11. What we did
  • 12. <ul><li>… from grill bars </li></ul>15-10-10 We employed a broad definition of heritage - from burger joints…
  • 13. to world heritage…
  • 14. From twin passage graves
  • 15. To music festivals…
  • 16. 15-10-10 We made the platform open and interactive switching from one-way communication….
  • 17. To the bazaar To bazaar-like communication…
  • 18. 15-10-10 Why did we do it?
  • 19. <ul><li>To invite new and younger users to talk about heritage </li></ul><ul><li>To mediate Danish history outside cultural institutions </li></ul><ul><li>To share data & facilitate information-sharing with others </li></ul><ul><li>To boost alternative heritage tourism </li></ul><ul><li>to activate local knowledge and this guy </li></ul>
  • 20. one website – several platforms sharing information and experiences <ul><li>Website </li></ul><ul><li>Mobile phone, iPhone (Android) </li></ul><ul><li>Widget/iframe </li></ul><ul><li>Webservice </li></ul><ul><li>POI til GPS </li></ul><ul><li>Facebook </li></ul><ul><li>newsletter, rss feed </li></ul><ul><li>YouTube videos </li></ul><ul><li>Google Adwords and SEO </li></ul>
  • 21. 15-10-10 Did we succeed?
  • 22. Yes!.... but <ul><li>ca. 20.000 monthly users </li></ul><ul><li>time spent on website: 3 minutes </li></ul><ul><li>148 new profiles </li></ul><ul><li>147 new places added </li></ul><ul><li>1500 pictures added </li></ul><ul><li>1500 iPhone app users </li></ul><ul><li>900 Facebookfans, 290 newsletter subscribers (dk) </li></ul><ul><li>International visitors 1) USA, 2) UK, 3)Germany 4) Norway </li></ul><ul><li>Aktive widgets:6 </li></ul>
  • 23. <ul><li>users are nice & they contribute  </li></ul><ul><li>make a PR-plan </li></ul><ul><li>Use SEO and Google Adwords </li></ul><ul><li>Use beta-launch </li></ul><ul><li>Spread the word constantly </li></ul><ul><li>Encourage and involve users </li></ul>Lessons learned:
  • 24. Thanks! Talk to you later at: www.1001stories.dk “ The more you know, the more you care and the more you share.”
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