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1001 stories about Denmark at Nodem

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1. side kort 1 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark 2. side 2 What is 1001…
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  • 1. side kort 1 1001 places 1001 stories 50 themes 200 experts 1001 stories about Denmark web consultant, Mette Bom Heritage Agency of Denmark
  • 2. side 2 What is 1001 stories about Denmark?
  • 3. side 3 Let’s watch a movie about it
  • 4. side Strategic aims & philosophy open multifaceted moveable voluminous democratic modern
  • 5. side 5 Strategic aims 1: Wanting to MOVE our audience from…
  • 6. side ..a traditional approach to heritage
  • 7. to a modern and interactive approach to heritage…
  • 8. side (Danish) cultural heritage 8 To protect and make people love… cultural heritage
  • 9. side 9 More strategic aims:
  • 10. side …from grill bars 29-01-15 10 from burger joints…
  • 11. side 11 to world heritage…
  • 12. side From twin passage graves
  • 13. side To music festivals…
  • 14. side 29-01-15 14 We made the platform open and interactive switching from one-way communication….
  • 15. side To the bazaar 15 To bazaar-like communication…
  • 16. side 29-01-15 16 Why did we do it?
  • 17.  To invite new & younger users to discuss heritage  mediate Danish history outside institutions  share data & facilitate info- sharing with others  boost alternative heritage tourism  activate local knowledge and this dude 17
  • 18. side 29-01-15 18 Did we succeed?
  • 19. side 29-01-15 19 Yes…but…
  • 20. side ”There ain’t no such thing as a free lunch”
  • 21. side 21 Lesson 1: We constantly need to engage & nurse users
  • 22. side 22 Lesson 2: users contribute differently and have different expectations: some like virtual heritage some like physical experiences
  • 23. side 1001 users telling new stories about Denmark… The police head quarters in Cph
  • 24. side 1001-users developing content…. ”Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers” limodriver, cph 24
  • 25. side 1001-users commenting… 25 ”The story almost made me cry. It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”
  • 26. side users comment and develop site… 26
  • 27. side 27 Lesson 3: ”Sharing is caring” – open the site with webservices and widgets
  • 28. side one website – several platforms • Website • Mobile phone, iPhone (Android) • Widget/iframe • Webservice • POI til GPS • Facebook • newsletter, rss feed • YouTube videos • Google Adwords and SEO 28
  • 29. side 29 museer municipalities tourist offices museums
  • 30. side Statistics so far (since May) • ca. 20.000 monthly users • time spent on website: 3 minutes • 193 new profiles • 97 new places added • 384 pictures added • 1700 iPhone app users • 900 Facebook fans, 330 newsletter subscribers (dk) • Active widgets:17
  • 31. side 31 • make a PR-plan, use celebs • Put project on a permanent budget • Use SEO (and Google Adwords) More lessons learned:
  • 32. side 32 and….: • Forget the focus on young people – they also grow old • Develop your platform • Everything digital needs nursing
  • 33. side 33 New features: • ”Travelling Denmark” – 3 families on a roadtrip • Rutes and tours – historic hotels, highway sights & industrial heritage
  • 34. side 34 Thanks! Talk to you later at: www.1001stories.dk “The more you know, the more you care and the more you share.”
  • Project Report 359

    Jul 23, 2017

    Referencing

    Jul 23, 2017
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