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1. 1001 places 50 themes 200 experts 1001 stories about Denmark Mette Bom Communications Director, Heritage Agency of Denmark The UGC4 Glam workshop May 16-17 2011 2.…
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  • 1. 1001 places 50 themes 200 experts 1001 stories about Denmark Mette Bom Communications Director, Heritage Agency of Denmark The UGC4 Glam workshop May 16-17 2011
  • 2. What is 1001 stories about Denmark?
  • 3. Let ’s watch a movie about it
  • 4. A place where users tell new stories about Denmark Police Headquarters, cph
  • 5. And develop content…. <ul><li>” Kunne I lave fortællingerne som podcasts? Så kunne jeg sætte dem på i bilen, så kunderne kunne høre historier hele vejen fra lufthavnen” </li></ul><ul><li>limosinechauffør, cph </li></ul>
  • 6. and comment and develop site…
  • 7. and feel stuff… ” The story almost made me cry. It ’s a fantastic place (Ærø) and the description is spot on. It’s very moving”
  • 8. Strategic aims & philosophy open multifaceted moveable voluminous democratic modern
  • 9. Strategic aims 1: Wanting to MOVE our audience from…
  • 10. ..a traditional approach to heritage
  • 11. to a modern and interactive approach to heritage…
  • 12. <ul><li>(Danish) cultural heritage </li></ul>To protect and make people feel for cultural heritage
  • 13. More strategic aims :
  • 14. <ul><li>… from grill bars </li></ul>13-05-11 from burger joints…
  • 15. to world heritage…
  • 16. From twin passage graves
  • 17. To music festivals…
  • 18. 13-05-11 We made the platform open and interactive switching from one-way communication….
  • 19. To the bazaar To bazaar-like communication…
  • 20. 13-05-11 Why? and what’s the point?
  • 21. <ul><li>To invite new & younger users to discuss heritage </li></ul><ul><li>mediate Danish history outside institutions </li></ul><ul><li>share data & facilitate info-sharing with others </li></ul><ul><li>boost alternative heritage tourism </li></ul><ul><li>activate local knowledge and this dude </li></ul>
  • 22. And to open up and share data
  • 23. one website – several platforms <ul><li>Website </li></ul><ul><li>Mobile phone, iPhone Android </li></ul><ul><li>Widget/iframe </li></ul><ul><li>Webservice </li></ul><ul><li>POI til GPS </li></ul><ul><li>Facebook </li></ul><ul><li>newsletter, rss feed </li></ul><ul><li>YouTube videos </li></ul><ul><li>Google Adwords and SEO </li></ul>
  • 24. 13-05-11 Did we succeed?
  • 25. Statistics so far (since May 2010) <ul><li>ca. 20.000 monthly users </li></ul><ul><li>time spent on website: 3 min in average </li></ul><ul><li>350 new profiles </li></ul><ul><li>300 new places added </li></ul><ul><li>2.300 pictures added </li></ul><ul><li>1700 iPhone app users </li></ul><ul><li>900 Facebook fans, 550 daily newsletter subscribers (dk) </li></ul><ul><li>Active widgets:50 </li></ul><ul><li>8.000 external links </li></ul>
  • 26. 13-05-11 but…
  • 27. ” There ain’t no such thing as a free lunch”
  • 28. <ul><li>Lessons learned </li></ul><ul><li>love your users: constant need to engage & nurse </li></ul><ul><li>users are NICE </li></ul><ul><li>they contribute if you provide rules of engagement </li></ul>
  • 29. Lessons Learned ” Sharing is caring” – open the site with webservices, API and widgets
  • 30. <ul><li>make a PR-plan, use celebs </li></ul><ul><li>Put project on a permanent budget </li></ul><ul><li>Use SEO (and Google Adwords) </li></ul>Lessons learned:
  • 31. and….: <ul><li>Forget the focus on young people – they also grow old </li></ul><ul><li>Develop your platform </li></ul>
  • 32. New features: <ul><li>Routes and tours – historic hotels, highway sights & industrial heritage </li></ul><ul><li>European stories – how europeans have influenced Danish culture </li></ul>
  • 33. Thanks! Talk to you later at: www.1001stories.dk “ The more you know, the more you care and the more you share. ”
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